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Gerencia de marketing: estrategias y programas / Joseph P. Guiltinan. by Gultinan, Joseph P | Paul, Gordon W | Madden, Thomas J | Ávila de Barón, Cecilia, Trad | Pérez Cifuentes, Gabriel [Rev. téc.]. Edition: 6 ed. Publisher: Santafé de Bogotá : McGraw-Hill, 1998Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.8 G845g (4).
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Investigación de mercados / Salvador Mique. by Miquel, Salvador | Bigné, Enrique | Jean-Pierre | Miquel, María José Lévy. Publisher: Madrid (España) : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.83 M438i (1).
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Clientes para siempre / Carl Sewell. by Sewell, Carl | Haas, Roberto A [Trad.]. Publisher: México : McGraw-Hill, 1994Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.812 S292c (1).
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Fundamentos de Marketing / William J, Stanton. by Stanton, William J | Etzel, Michael J | Mercado Villagra, Salvador [Rev. téc.] | Teyssier Mont, Ezequiel [Rev. téc.] | Rosas Sánchez, Rosa María [Trad.] | Walker, Bruce J. Edition: 10 ed. Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.8 S815f (1).
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Marketing Internacional / Philip R, Cateora. by Cateora, Philip R | Graham, John L | Diner, Boris [Rev. Téc.] | Leroy Beltrán, Catherine [Rev. Téc.] | Sánchez Rodríguez, Rómulo [Rev. Téc] | Pontón Becerril, Susana [Trad.] | Ascencio Lara, Celia [Trad.] | Pérez de Lara Choy, María Isabel [Trad.]. Edition: 10 ed. Publisher: México : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.8 C182m (1).
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Mercadoctenia / Laura Fischer de la Vega by Fischer de la Vega, Laura. Edition: 2ed.Material type: Article
festschrift
; Literary form:
Fiction
; Audience:
Specialized;
Publisher: México : McGraw-Hill, 1993Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.8 F471m (1).
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Evaluación de Proyectos / Gabriel, Baca Urbina, by Baca Urbina, Gabriel | Toledo Castellanos, Miguel Ángel [Dir. ] | Roig Vázquez, Pablo E [Ed.] | Montaño González, Diana Karen [Ed.]. Edition: 5 ed. Publisher: México : McGraw-Hill, 2006Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.404 B111e (1).
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