Sistema de Bibliotecas Universidad de Santander catalog › Results of search for 'ccl=su:"Mercadeo. "'

Canales de comercialización

by Stern, Louis W., [et al.].

Edition: 5a ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Prentice-Hall ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 380.1 S827c (2).

Comportamiento del consumidor

by Schiffman, León G | Kanuk, Leslie Lazar.

Edition: 5a ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice-Hall Hispanoamericana ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 S134c (2).

Lists:

INVESTIGACION.

No cover image available

Cómo preparar el exitoso plan de mercadotecnia

by Hiebing, Roman G. Jr | Scott W., Cooper.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1992Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 C667c (2).

El verdadero poder de las marcas : cómo lograr que las marcas sirvan para aventajar la competencia

by Crainer, Stuart.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Eresma/Celeste ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 C714v (2).

Lists:

Ingeniería Industrial.

Implacable

by Johansson, Johny K | Nonaka, Ikujico.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Norma ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 J631i (2).

Lists:

Ingeniería Industrial.

Publicidad : guía para ejecutivos de marketing

by Hart, Norman A.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H178p (2).

Lists:

Marketing : conceptos y estrategias

by Pride, William M | Ferrel, O.C.

Edition: 9a ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 P742m (2).

Lists:

Principios de mercadeo

by Céspedes Saenz, Alberto.

Edition: 2 ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : Ecoediciones ; 1998Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C287pr 1998 (2).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 10 ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 1996 (4).

Lists:

Marketing : planeación estratégica, de la teoría a la práctica / Jerome, McCarthy, E.

by McCarthy, E. Jerome | Perreault, William D.

Edition: 11 ed.Material type: Text

Text; Literary form: Not fiction ; Audience: General; Publisher: Santafé de Bogotá : McGraw-Hill/Irwin ; 1998Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M111m (2). Checked out (1).

Lists:

Innovación : estrategias de liderazgo para mercados de alta competencia

by Kuczmarski, Thomas D.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.4063 K819i (1).

Lists:

Ingeniería Industrial.

Publicidad, marketing y comunicación : herramientas para la pequeña empresa

by Morelo Ayala, Víctor Manuel.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 M672p (1).

Lists:

Marketing bancario : un enfoque estratégico

by Barroso Castro, Carmen.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 332.1 B177m (1).

Lists:

El comercio electrónico : un mercado en expansión

by Solé Moro, M. Luisa.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.514 S652e (3).

Gerencia de marketing : estrategias y programas

by Guiltinan, Joseph P | Paul, Gordon W | Madden, Thomas J.

Edition: 6 ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1998Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G845g (7).

Lists:

Canales de marketing y distribución comercial : el más práctico y efectivo sistema gerencial para el manejo integrado y relacional de los canales de marketing

by Pelton, Lou E | Strutton, David | Lumpkin, James R.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : Irwin/McGraw-Hill ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 P258c (1).

Lists:

Gerencia de ventas al detal

by Hasty, Ron | Reardon, James.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1998Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.87 H188g (1).

Ventas : conceptos, planificación y estrategia

by Stanton, William J | Buskirk, Richard H | Spiro, Rosann L.

Edition: 9 ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8101 S816v (1).

Lists:

Ingeniería Industrial.

Marketing de servicios : estrategias para turismo, finanzas, salud y comunicación

by Cobra, Marcos.

Edition: 2 ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C617m (3).

Lists:

Investigación integral de mercados : un enfoque para el siglo XXI

by Jany Castro, José Nicolás.

Edition: 2 ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 J169i (1).

Lists:

INVESTIGACION.

		Canales de comercialización by Stern, Louis W., [et al.]. Edition: 5a ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Prentice-Hall ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 380.1 S827c (2).
		Comportamiento del consumidor by Schiffman, León G \| Kanuk, Leslie Lazar. Edition: 5a ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice-Hall Hispanoamericana ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 S134c (2). Lists: INVESTIGACION.
		No cover image available Cómo preparar el exitoso plan de mercadotecnia by Hiebing, Roman G. Jr \| Scott W., Cooper. Material type: Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1992Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 C667c (2).
		El verdadero poder de las marcas : cómo lograr que las marcas sirvan para aventajar la competencia by Crainer, Stuart. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Eresma/Celeste ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 C714v (2). Lists: Ingeniería Industrial.
		Implacable by Johansson, Johny K \| Nonaka, Ikujico. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Norma ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 J631i (2). Lists: Ingeniería Industrial.
		Publicidad : guía para ejecutivos de marketing by Hart, Norman A. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H178p (2). Lists: Ingeniería Industrial, RICARDO ANDRADE DIAZ MARKETING.
		Marketing : conceptos y estrategias by Pride, William M \| Ferrel, O.C. Edition: 9a ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 P742m (2). Lists: Ingeniería Industrial, RICARDO ANDRADE DIAZ MARKETING.
		Principios de mercadeo by Céspedes Saenz, Alberto. Edition: 2 ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : Ecoediciones ; 1998Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C287pr 1998 (2).
		Fundamentos de marketing by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 10 ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 1996 (4). Lists: Ingeniería Industrial, RICARDO ANDRADE DIAZ MARKETING.
		Marketing : planeación estratégica, de la teoría a la práctica / Jerome, McCarthy, E. by McCarthy, E. Jerome \| Perreault, William D. Edition: 11 ed.Material type: Text; Literary form: Not fiction ; Audience: General; Publisher: Santafé de Bogotá : McGraw-Hill/Irwin ; 1998Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M111m (2). Checked out (1). Lists: Ingeniería Industrial, RICARDO ANDRADE DIAZ MARKETING.
		Innovación : estrategias de liderazgo para mercados de alta competencia by Kuczmarski, Thomas D. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.4063 K819i (1). Lists: Ingeniería Industrial.
		Publicidad, marketing y comunicación : herramientas para la pequeña empresa by Morelo Ayala, Víctor Manuel. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 M672p (1). Lists: COMUNICACION, Ingeniería Industrial, RICARDO ANDRADE DIAZ MARKETING.
		Marketing bancario : un enfoque estratégico by Barroso Castro, Carmen. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 332.1 B177m (1). Lists: banca, Ingeniería Industrial, RICARDO ANDRADE DIAZ MARKETING.
		El comercio electrónico : un mercado en expansión by Solé Moro, M. Luisa. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.514 S652e (3).
		Gerencia de marketing : estrategias y programas by Guiltinan, Joseph P \| Paul, Gordon W \| Madden, Thomas J. Edition: 6 ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1998Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G845g (7). Lists: Ingeniería Industrial, RICARDO ANDRADE DIAZ MARKETING.
		Canales de marketing y distribución comercial : el más práctico y efectivo sistema gerencial para el manejo integrado y relacional de los canales de marketing by Pelton, Lou E \| Strutton, David \| Lumpkin, James R. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : Irwin/McGraw-Hill ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 P258c (1). Lists: Ingeniería Industrial, RICARDO ANDRADE DIAZ MARKETING.
		Gerencia de ventas al detal by Hasty, Ron \| Reardon, James. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1998Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.87 H188g (1).
		Ventas : conceptos, planificación y estrategia by Stanton, William J \| Buskirk, Richard H \| Spiro, Rosann L. Edition: 9 ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8101 S816v (1). Lists: Ingeniería Industrial.
		Marketing de servicios : estrategias para turismo, finanzas, salud y comunicación by Cobra, Marcos. Edition: 2 ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C617m (3). Lists: COMUNICACION, finanzas, MARKETING EN SALUD, RICARDO ANDRADE DIAZ MARKETING.
		Investigación integral de mercados : un enfoque para el siglo XXI by Jany Castro, José Nicolás. Edition: 2 ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 J169i (1). Lists: INVESTIGACION.

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