Sistema de Bibliotecas Universidad de Santander

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Mercadotecnia

by Kottler, Philip | Armstrong, Gary.

Edition: 6 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice-Hall ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 K685m (6).

La venta domiciliaria

by Mir Prgueras, Juan B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 M47v (2).

El comportamiento del consumidor en la estrategia de marketing

by Howard, John A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 H691c (2).
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Cambios creativos en servicios

by Hestett, James L | Sasser, W. Eart | Hart, Christopher W. L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H284c (2).

El marketing y su utilidad en la pequeña empresa

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M174u (2).
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Mercadotecnia : planeación estratégica

by Hughes, G. David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Buenos Aires : Addison Wesley Iberoamericana ; 1986Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H833m (2).
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Comportamiento del consumidor : repercusiones en la estrategia de marketing

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Buenos Aires : Addison Wesley Iberoamericana ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 H194c (3).
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El plan de marketing personal

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1989Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 P516 (2).
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Marketing interno y gestión de recursos humanos

by Levionnors, Michel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1992Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 L294m (2).
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Calidad en el servicio a los clientes : cómo compiten las grandes compañías americanas en la revolución del servicio al cliente y cómo podemos hacerlo todos

by Keith Denton, D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1991Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K248c (2).
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Network marqueting : el negocio con mayor proyección al futuro

by Averiu, Mary | Corkin, Bud.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Grupo Editorial Iberoamericana ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 A927n (2).

Calidad de servicio : una ventaja estratégica para instituciones financieras

by Berry, Leonard L | Bennet, David R | Brown, Carter W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1989Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B277c (1).
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Claves del éxito en telemarketing

by Caiazzo, Bernard.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1990Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C141c (2).
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Estrategias de mercadotecnia en internet

by Vassos, Tom.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice-Hall Hispanoamericana ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83028 V188e (2).

Análisis de los negocios con excel

by Carlberg, Conrad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice-Hall Hispanoamericana ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.1552 C175a (3).

Gerencia del servicio

by Albecht, Karl | Zemke, Ron.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Fondo Editorial LEGIS ; 1988Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.4 A512g (3).
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Investigación de mercados : un enfoque aplicado

by Kinnear, Thomas C | Taylor, James R.

Edition: 5 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1998Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 K466i 1998 (6).
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Las nuevas reglas del marketing : use el marketing de relaciones personales y será el líder de su industria

by Newell, Frederick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83028 N292n (1).
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Marketing financiero

by Embid Herranz, Pedro | Dávila, Miguel Martín | Zorrilla Fernández, Victor.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 1998Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 332.1 E514m (1).
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Benchmarking de la función financiera

by Suárez, José Luis | Arias, Alvaro | Fernández, Tomás.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.151 S817b (3).
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