Value-based pricing : drive sales and boost your bottom line by creating, communicating and capturing customer value / by Harry Macdivitt, Mike Wilkinson.
Material type: TextLanguage: English Series: Publisher: New York : McGraw-Hill, c2012Description: x, 291 p. : il. ; 24 cmISBN: 0071761683; 9780071761680Subject(s): Fijación de precios | Valor (Economía) | Relaciones con los clientes | CONTROL DE COSTOS | MERCADEODDC classification: 658.812 Online resources: table of contents
Contents:
What is value? -- Mapping differentiated value -- Cost based approaches -- Competition based approaches -- Measuring the triad -- Building the value based price -- Value based pricing methods -- Building the value proposition -- Value based selling -- Building a value based pricing strategy -- Contemporary pricing issues.
Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Libros / General | Biblioteca Central UDES- Bucaramanga | Colección General | 658.812 M112v (Browse shelf) | Ej. 1 | Available | 027026 | ||
Libros / General | Biblioteca Central UDES- Bucaramanga | Colección General | 658.812 M112v (Browse shelf) | Ej. 2 | Available | 027027 |
Total holds: 0
Incluye referencias bibliográficas e índice.
What is value? -- Mapping differentiated value -- Cost based approaches -- Competition based approaches -- Measuring the triad -- Building the value based price -- Value based pricing methods -- Building the value proposition -- Value based selling -- Building a value based pricing strategy -- Contemporary pricing issues.
There are no comments on this title.