Macdivitt, Harry.
Value-based pricing : drive sales and boost your bottom line by creating, communicating and capturing customer value / by Harry Macdivitt, Mike Wilkinson. - New York : McGraw-Hill, c2012. - x, 291 p. : il. ; 24 cm. - Gower applied research .
Incluye referencias bibliográficas e índice.
What is value? -- Mapping differentiated value -- Cost based approaches -- Competition based approaches -- Measuring the triad -- Building the value based price -- Value based pricing methods -- Building the value proposition -- Value based selling -- Building a value based pricing strategy -- Contemporary pricing issues.
0071761683 9780071761680
Fijación de precios.
Valor (Economía)
Relaciones con los clientes.
CONTROL DE COSTOS
MERCADEO
658.812 / M112v
Value-based pricing : drive sales and boost your bottom line by creating, communicating and capturing customer value / by Harry Macdivitt, Mike Wilkinson. - New York : McGraw-Hill, c2012. - x, 291 p. : il. ; 24 cm. - Gower applied research .
Incluye referencias bibliográficas e índice.
What is value? -- Mapping differentiated value -- Cost based approaches -- Competition based approaches -- Measuring the triad -- Building the value based price -- Value based pricing methods -- Building the value proposition -- Value based selling -- Building a value based pricing strategy -- Contemporary pricing issues.
0071761683 9780071761680
Fijación de precios.
Valor (Economía)
Relaciones con los clientes.
CONTROL DE COSTOS
MERCADEO
658.812 / M112v
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