Sistema de Bibliotecas Universidad de Santander catalog

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		MKTG : Marketing / Charles W. Lamb, Joseph F. Hair, y Carl McDaniel. by Lamb, Charles W \| Hair, Joseph F \| McDaniel, Carl. Edition: 7a Ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: México : Cengage Learning, 2014Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 L151m (1).
		Gerencia integral para el siglo XXI : prácticas para mejorar la competitividad de las organizaciones / by Garcia Galindo, Germaǹ \| Bolívar Ramirez, Jorge Enrique \| Roa Buitrago, Rosa Isabel. Material type: Text; Literary form: Not fiction ; Audience: General; Language: spa Publisher: Bogota :̀ Ecoe Ediciones : Universidad EAN, 2018Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658 G171g (2).
		No cover image available Factores que inciden en la competitividad de las pymes dedicadas a la fabricación y comercialización de ropa infantil en Bogotá / Viviana Milena Contreras Martínez by Contreras Martínez, Viviana Milena \| Bolivar Castaño, Eliyibet \| Gómez Melva Inés ases. disc \| González Soler, Adriana Marcela ases. met \| Paez Melo, Lina Paola. Publisher: Bogotá : Tecnológica Autónoma de Bogotá FAB, 2012Dissertation note: Trabajo de Grado Availability: Items available for reference: Biblioteca UDES- Bogotá Not for loanCall number: T07.12 C658f (2). :
		Servicio a clientes by Buckner, Leroy M. Edition: 2a. ed / Revisión técnica por Susana Richkarday de Gil Publisher: México : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.812 B814s (1).
		Matemáticas en la mercadotecnia by Logan, William B \| Freeman, M. Herbert. Edition: 2a. ed / Revisión técnica por Hector Villarreal V. Publisher: México : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.816 L631m (1). Lists: Mercadeo Valledupar, RICARDO ANDRADE DIAZ MARKETING.
		Marketing directo 2.0 como vender mas e un entorno digital by Cuesta, felix \| Alonso Coto, Manuel A. Publisher: España : Gestion 2000 2011Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 C828m (3). Lists: Mercadeo Valledupar, RICARDO ANDRADE DIAZ ADMINISTRACION, RICARDO ANDRADE DIAZ MARKETING, yo.
		Derecho agrario; Lo juridico y lo social en mundo rural by Morales Benitez, Otto. Publisher: Bogota, Colombia : Leyer 2005Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 343.076 O886d (3).
		Marketing Internacional / Philip R, Cateora. by Cateora, Philip R \| Graham, John L \| Diner, Boris [Rev. Téc.] \| Leroy Beltrán, Catherine [Rev. Téc.] \| Sánchez Rodríguez, Rómulo [Rev. Téc] \| Pontón Becerril, Susana [Trad.] \| Ascencio Lara, Celia [Trad.] \| Pérez de Lara Choy, María Isabel [Trad.]. Edition: 10 ed. Publisher: México : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.8 C182m (1). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Estrategias para ventas: cómo usar el arte de la guerra para construir relaciones duraderas con los clientes by Michaelson, Steven W \| Michaelson, Gerald A. Edition: 1raMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: Bogota : Mc Graw Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M421s (2).
		Marketing en la pequeña y mediana empresa by Cyr, Donald \| Gray, Douglas. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C97m (2). Lists: Ingeniería Industrial, RICARDO ANDRADE DIAZ MARKETING.
		Marketing promocional by Zorita LLoreda, Enrique. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 Z674m (1). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Comportamiento del consumidor y estrategia de marketing by Paul Peter, J \| Olson, Jerry C. Edition: 7edMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Mc Graw- Hill ;2006;2006 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 P282c (5). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Administración de marketing : un enfoque en la toma estratégica de decisiones by Mullins, John W \| Walker, Orivelle C. Boyd, Harper W. Larreché, Jean- Claude. Edition: 5edMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw-Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M855a (2). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Las preguntas más frecuentes sobre marketing by Kotler, Philip. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K685p (2). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Casos de éxito en marketing by Business Week. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B884 (2). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Comprender el comportamiento de los consumidores : en una semana by Cave, Susan. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestion 2000 ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 657.83408 C192c (2).
		Normas fundamentales sobre gestión de la calidad y documentos de orientación para su aplicación by Icontec. Edition: 3ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: bogota : icontec ;2010;2010 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.562 I166no (1). Lists: GESTION DE LA CALIDAD, Ingeniería Industrial.
		Estrategias de marketing internacional / Hollensen, Svend by Hollensen, Svend \| Arteaga Ortiz, Jesùs. Edition: 4Ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Pearson Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H655e (2). Lists: Comercio Exterior, Negocios Internacionales.
		Gerencia del Servicio Karl, Albrecht. by Albrecht, Karl. Language: Spa Publisher: Colombia : Legis, 1988Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658 A527g (5), Biblioteca UDES- BogotáCall number: 658.8 A517g (1).
		Estrategias de Marketing by Marconi, Joe. Language: Spanish Publisher: Colombia : Legis 1992Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 E887m (1). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Introducción a los Negocios en un Mundo Cambiante by Ferrell, O.C. Edition: 4a.ed Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2003Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658 F277i (3).
		Fundamentos de Marketing by Stanton, William J. Edition: 13a Ed. Language: Spanish Publisher: México Mc Graw Hill 2004Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 S715f (2). Lists: Mercadeo Valledupar, PATRICIA YANES MERCADEO Y PUBLICIDAD, RICARDO ANDRADE DIAZ MARKETING.
		El plan de marketing personal Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1989Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 P516 (2). Lists: Ingeniería Industrial, RICARDO ANDRADE DIAZ MARKETING.
		No cover image available Retención en la fuente : impuestos renta y complementarios, ventas timbre nacional, casos prácticos 1997 by Camargo Marín, Eliecer. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Bucaramanga : Impresores ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 336.24 C151r (1).
		Publicidad : guía para ejecutivos de marketing by Hart, Norman A. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H178p (2). Lists: Ingeniería Industrial, RICARDO ANDRADE DIAZ MARKETING.
		Fundamentos de marketing by Stanton, William J \| Etzel, Michael J. Walker, Bruce J. Edition: 10a ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 1996 (4). Lists: Ingeniería Industrial, RICARDO ANDRADE DIAZ MARKETING.
		Secretos del marketing boca a boca como desencadenar ventas exponenciales propiciando la circulación de información by Silverman, George. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.81 S439s (2). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Mercadotécnia by Fischer, laura \| Espejo Callado, Jorge Angel. Edition: 3 ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw- Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 F481m (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.83 F481m (2).
		Introducción al marketing by Kotler, Philip ... (et al.). Edition: 2 ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Prentice Hall ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K685i (3). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Manual del director comercial by Dabon Cardenas, Carlos. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Zaragoza : Distreza, S.A. ;1982Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.81 D116m (1). Lists: Ingeniería Industrial, RICARDO ANDRADE DIAZ ADMINISTRACION.
		La excelencia en el márketing guerrillero : 50 reglas de oro para el éxito de la empresa by Levinson, Jay Conrad. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Bilbao : Deusto ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 L294e (1). Lists: Ingeniería Industrial, RICARDO ANDRADE DIAZ MARKETING.
		Marketing y turismo : introducción al marketing de empresas y destinos turísticos by Altés Machín, Carmen. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Síntesis ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 338.47910688 A582m (1). Lists: Ingeniería Industrial, RICARDO ANDRADE DIAZ MARKETING.
		Relevancia de la marca : hacer a los competidores irrelevantes / Aaker, David A. by Aaker, David A. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York : Pearson Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 A142r (2).
		El Libro del Año en Mercadeo by Thomas, Michael J. Language: Spanish Publisher: Colombia : Colombia Legis 1991Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.838 T365e (1). Lists: Mercadeo, Mercadeo Valledupar.
		Marketing de servicios; Un enfoque de integracion del cliente a la empresa by Zeithaml, Valarie A \| Bitner, Mary Jo. Edition: 2a. ed Revision tecnica por Celina Madero Irizar Publisher: México : McGraw-Hill 2002Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 Z248m (2). Lists: yo.
		Estrategias de marketing : un enfoque basado en el proceso de dirección / José Luis Munuera Alemán, Ana Isabel Rodríguez Escudero. by Munuera Alemán, José Luis \| Rodríguez Escudero, Ana Isabel, 1965-. Edition: 2a ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid : ESIC, 2012Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M868es (2).
		Comunicación integrada de marketing / Antonia María Estrella Ramón, Cristina Segovia López by Estrella Ramón, Antonia María \| Segovia López, Cristina [aut]. Edition: 1 ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC 2016Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 E887c (1). Lists: RICARDO ANDRADE DIAZ ADMINISTRACION, RICARDO ANDRADE DIAZ MARKETING.
		Entorno, mercado, clientes, producto y precio / Víctor Valencia López by Valencia López, Víctor. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial D.L. 2013Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 V152e (1). Lists: Ingeniería Industrial, RICARDO ANDRADE DIAZ MARKETING.
		Impulsa tu marca, incrementa las ventas : descubre los datos que desmienten los mitos del marketing / César Valencoso by Valencoso, César, 1970-. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Barcelona Profit D.L. 2016Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 V152im (1). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Promociones en el punto de venta / Marta Muñiz Ferrer by Muñiz Ferrer, Marta. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid Pirámide D.L. 2012Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M864p (1). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Digitaliza tu negocio / David Villaseca Morales by Villaseca Morales, David. Edition: 1 ed.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial 2016Other title: ¿Cómo desarrollar tus proyectos y crecer aprovechando los grandes cambios de la revolución digital?.Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 V455d (1). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Influencia de las estrategias promocionales de las marcas de fabricante sobre las ventas de las marcas de la distribución : un estudio de la categoría de bebidas energéticas tesis doctoral realizada por Cristina Marín Palacios ; dirigida por Carmelo Idoeta y José María Cubillo Pinilla by Marín Palacios, Cristina. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial D.L. 2016Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M174in (1). Lists: RICARDO ANDRADE DIAZ ADMINISTRACION, RICARDO ANDRADE DIAZ MARKETING.
		Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarg Kirberg. by Schnarch Kirberg, Alejandro. Edition: 3. ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Bogotá ; Buenos Aires : McGraw-Hill, ©2001Availability: No items available : Lists: RICARDO ANDRADE DIAZ MARKETING.
		Digital marketing : strategy, implementation and practice] / Dave Chaffey, Fiona Ellis-Chadwick. by Chaffey, Dave, 1963- \| Ellis-Chadwick, Fiona. Edition: Sixth edition.Material type: Text; Format: print ; Literary form: Not fiction Language: English Publisher: New York Pearson Education Limited 2016Online access: table of contents Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.872 Ch133d (1).
		Marketing estratégico / coords., Julián Villanueva, Juan Manuel de Toro. by Villanueva, Julián \| Toro, Juan Manuel de. Material type: Text; Format: electronic ; Literary form: Not fiction Language: Spanish Publisher: Pamplona : EUNSA, 2017Online access: Click here to access online Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M174a (1).
		Desarrollo de nuevos productos : creatividad, innovación y marketing / Alejandro Schnarch Kirberg. by Schnarch Kirberg, Alejandro. Edition: Sexta edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw-Hill, 2014Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.575 S261d (2). Lists: RICARDO ANDRADE DIAZ ADMINISTRACION, RICARDO ANDRADE DIAZ MARKETING.
		Dirección de marketing : fundamentos y aplicaciones / Rivera Camino, Jaime by Rivera Camino, Jaime \| Garcillán, Mencía de. Edition: 3ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 R492d (3). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Comportamiento del consumidor : construyendo estrategias de marketing by Hawkins, del I \| best, roger j \| Coney, kenneth a. Edition: 9 ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 H164c (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8342 H164c (2). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Introducción al marketing para centros de enseñanza by Cutropia Fernández, Carlo. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic ;2002;2002 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 371.206 C887i (2). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Claves de la publicidad by Garcia Uceda, Mariola. Edition: 5 ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 G171c (2).
		Comportamiento del consumidor by Schiffman, Leon G \| Lazar Kanuk, Leslie. Edition: 8edMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Perarson ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 S243c 2005 (2).
		No cover image available Tú eres tu propia marca, marketing personal para un profesional by Shneer, Manuel. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ;2006;2006 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.02 S262t (2). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Mecatrónica; sistemas de control electrónico en la ingeniería mecánica y eléctrica by Bolton, William. Edition: 4edMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Alfaomega ;2010;2010 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 629.89 B658m (2).
		Marketing municipal by Romero, Pedro Ascencio. Material type: Text; Format: print ; Literary form: Not fiction Publisher: España : iaz de Santos Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 R652m (2). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Merchandising estratégico / Mouton, Dominique by Mouton, Dominique. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestio 2000 S.A. Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.82 M688m (2).
		Marketing / Lamb, Charles W. by Lamb, Charles W \| Hair, Joseph F. - McDaniel, Carl. Edition: 11ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: México : Cengage Learning Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 L151m (2). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Mercado, competencia y estado / Pascual y Vicente, Julio by Pascual y Vicente, Julio. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid: Marcial Pons Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 P181m (2).
		Investigación de Mercados Textos y Casos by Boy, Harper W. Language: Spanish Publisher: España : Gestion 2000 1997Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658 B693i (1).
		Comportamiento del Consumidor y Marketing Rolando, Arellano. by Arellano, Rolando. Language: Spanish Publisher: México : Horla, 1993Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658 A725c (2), Biblioteca UDES- BogotáCall number: 658.82 A73l (2). Lists: RICARDO ANDRADE DIAZ MARKETING.
		El Poder de lo Simple by Trout, Jacis. Language: Spanish Publisher: Colombia : Mc Graw Hill 1999Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.802 T768p (1).
		Temas Clave en Marketing Relacional by Alfaro Jaus, Manuel. Language: Spanish Publisher: México Mc Graw Hill 2004Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 A531t (2). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Investigación de mercados by Ribas Muntan, Ramon. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Zaragoza : Distreza, S.A. ;1982Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.81 R411i (1). Lists: Ingeniería Industrial, INVESTIGACION, RICARDO ANDRADE DIAZ ADMINISTRACION.
		La excelencia en el servicio by Albrecht, Karl \| Bradford, Lawrence J. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá Legis 1990Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.812 A517e (1).
		La nueva dirección comercial : procedimientos, métodos e instrumentos by Lavalette, Georges. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Bilbao : Deusto ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 L191n (1). Lists: Ingeniería Industrial.
		El verdadero poder de las marcas : cómo lograr que las marcas sirvan para aventajar la competencia by Crainer, Stuart. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Eresma/Celeste ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 C714v (2). Lists: Ingeniería Industrial.
		Innovación : estrategias de liderazgo para mercados de alta competencia by Kuczmarski, Thomas D. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.4063 K819i (1). Lists: Ingeniería Industrial.
		Dirección por servicio : la otra calidad; la única reingeniería by Ginebra, Joan \| Arana de la Garza, Rafael. Material type: Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ;1999;1999 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G462d (1). Lists: Ingeniería Industrial.
		Dirección de marketing by Kotler, Philip \| Cámara, Dionisio Grande, Idelfonso Cruz, Ignacio. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Prentice Hall ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 K685d (1). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Gestión de riesgos financieros : un enfoque práctico para países latinoaméricanos by Soler Ramos, Jose A........{et.al}. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Washington : Banco Interamericano de Desarrollo ;1999;1999 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 338.5 S752g (2).
		El plan de marketing en la práctica / Sainz de Vicuña Ancín, José María by Sainz de Vicuña Ancín, José María. Edition: 18ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8101 S146p 2013 (2). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Campañas Publicitarias Exitosas by Lasker, Albert Davis. Language: Spanish Publisher: Santafé de Bogotá : Mc Graw-Hill 1994Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 659.113 L184c (1).
		Principios de Estrategia Empresarial by Ulrich, Hans. Language: Spanish Publisher: Buenos Aires, Argentina El Ateneo 1983Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.4 U574p (1).
		Relaciones Publicas en la Mezcla de Mercadotecnia by Goldman, Jordan. Language: Spanish Publisher: México : Mc Graw-Hill 1992Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 659.2 G652r (1).
		Lo bueno funciona / Philip kotler, David Hessekiel y Nancy R. Lee ; prolog̤o de Mauricio Lp̤ez Gonzalez by Kotler, Philip, 1931- \| Hessekiel, David, 1960- \| Lee, Nancy R, 1932- \| Gonzl̀ez Lp̤ez, Mauricio Alberto [prologuista.]. Material type: Text; Literary form: Not fiction ; Audience: General; Publisher: Bogota : Ediciones de la U : LID Editorial, 2013Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.81 K685I (2).
		Marketing digital, marketing móvil, SEO y analítica web by Estrade Nieto, José María \| Jordán Soro, David Hernández Dauder, María Ángeles. Publisher: Madrid , España : Ediciones Anaya Multimedia 2013Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 E887m (2). Lists: Mercadeo Valledupar, RICARDO ANDRADE DIAZ MARKETING, yo.
		El ROI como métrica de la eficacia del marketing : cálculo a través de métodos cuantitativos / Pablo J. López Tenorio, Mariano Méndez Suárez by López Tenorio, Pablo J \| Méndez Suárez, Mariano. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial 2013Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 L672r (1). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarg Kirberg. by Schnarch Kirberg, Alejandro. Edition: 3. ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Bogotá ; Buenos Aires : McGraw-Hill, ©2001Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.575 S251 2001 (1). : Lists: RICARDO ANDRADE DIAZ MARKETING.
		Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarg Kirberg. by Schnarch Kirberg, Alejandro. Edition: 3. ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Bogotá ; Buenos Aires : McGraw-Hill, ©2001Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.575 S251 2001 (1). : Lists: RICARDO ANDRADE DIAZ MARKETING.
		Como ganar (y conservar) la ventaja competitiva en los negocios. by Rothschild, William E. Material type: Text; Format: print ; Literary form: Not fiction Language: SPA Publisher: México, D.F. : McGraw-Hill, 1987Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.83 R683c (1).
		Manual de investigación de mercados compilación y ampliación temática by Zapata Ríos, Blanca Nubia. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Valledupar Universidad Popular del Cesar 2015Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 Z171m (1).
		No cover image available Proyecto investigación de mercados para la comercialización de champiñones en la ciudad de Bogotá / Leydi Carolina González Herreño. by González Herreño, Leydi Carolina. Publisher: Bogotá : Fundación Tecnológica Autónoma de Bogotá. FABA, 2009Dissertation note: Trabajo de Grado Availability: Items available for reference: Biblioteca UDES- Bogotá Not for loanCall number: T04.09 G659p (2). :
		No cover image available Comercialización de sandalias en el Municipio de Melgar Tolima / Ana Milena Pinzón by Pinzón,Ana Milena. Publisher: Bogotá : Fundación Tecnológica Autónoma de Bogotá FAB, 2010Dissertation note: Trabajo de Grado Availability: Items available for reference: Biblioteca UDES- Bogotá Not for loanCall number: T04.10 P454c (2). :
		No cover image available La Revolución del Marketing: La Táctica Dicta la Estrategia / Ries Al by Ries Al \| Trout, Jack \| Narváez Rozo, Alberto [Trad.]. Publisher: Bogotá : McGraw-Hill,. 1989Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.8 R427r (1). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Mercadotecnia / Philip, Kotler. by Kotler, Philip \| Armstrong, Gary \| Mascaró, Sacristán, Pilar [Trad] \| Benassini Félix, Marcela [Rev. téc.]. Edition: 6 ed. Publisher: México : Prentice-Hall, 1996Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.8 K685m (1).
		No cover image available Viabilidad de la implementación del marketing verde en la Empresa Ideaplast / Angie Lorena Garzón Galvis. by Garzón Galvis, Angie Lorena \| Vera Torres, Nancy Ruth \| Montaño Susatama, Christian Camilo. Publisher: Bogotá: Fundación Tecnológica Autónoma de Bogotá FAB, 2013Dissertation note: Trabajo de Grado Availability: Items available for reference: Biblioteca UDES- Bogotá Not for loanCall number: T04.13 G179v (1). : Lists: RICARDO ANDRADE DIAZ MARKETING.
		Publicidad; Guía para ejecutivo de marketing by Hart, Norman A. Edition: 1a. ed Revision tecnica por Alberto Narvaez Rozo Publisher: Colombia : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 659.1 H178p (1). Lists: DGP, Mercadeo Valledupar, RICARDO ANDRADE DIAZ MARKETING, yo.
		No cover image available Las 22 leyes inmutables del marketing : violelas a su propio riesgo by Ries, Al \| Trout, Jack. Publisher: Colombia : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 R428l (1). Lists: Mercadeo Valledupar, RICARDO ANDRADE DIAZ MARKETING, yo.
		Marketing online y comunicacion digital by Somalo, Ignacio. Publisher: España : Wolters Kluwer 2011Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.84 S651m (2). Lists: Mercadeo Valledupar, RICARDO ANDRADE DIAZ MARKETING, yo.
		Ganadores del maximarketing : el nuevo poder preocuparse y atreverse by Rapp, Stan. Publisher: México : McGraw-Hill 1994Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 R177g (1).
		Marketing de servicios; Un enfoque de integracion del cliente a la empresa Valarie A, Zeithaml. by Zeithaml, Valarie A \| Bitner, Mary Jo. Edition: 2a. ed Revision tecnica por Celina Madero Irizar Publisher: México : McGraw-Hill, 2002Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.8 Z248m (3). Lists: Mercadeo Valledupar, RICARDO ANDRADE DIAZ MARKETING.
		Everybody writes by Handley, Ann. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Jersey Wiley 2014Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.872 H162e (2).
		El Libro del Año en Mercadeo by Thomas, Michael J. Language: Spanish Publisher: Colombia : Colombia Legis 1991Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 T365l (1). Lists: DGP, ESP EN GERENCIA DE EMPRESAS, yo.
		Casos de comportamiento del consumidor : reflexiones para la dirección de marketing / Salvador Ruiz de Maya, Ildefonso Grande Esteban. by Ruiz de Maya, Salvador \| Grande Esteban, Ildefonso. Edition: 1a. ed.Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 R849c (1). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Neurociencia, empresa y marketing / Lucía Sutil Martín (coord.). by Sutil, Lucía [coord.]. Edition: 1a. ed.Material type: Text; Format: print ; Nature of contents: ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 611.81 N287 (1). Lists: RICARDO ANDRADE DIAZ ADMINISTRACION, RICARDO ANDRADE DIAZ MARKETING.
		El plan de marketing digital en la práctica / José María Sainz de Vicuña Ancín. by Sainz de Vicuña Ancín, José María [aut]. Edition: 3ed. rev. y act.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón (Madrid) : ESIC, 2018Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S146p 2018 (1).
		El marketing interno y la gestión de los recursos humanos : la comunicación en la empresa by Tudurí, José Ramón. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: [Place of publication not identified] : Editorial Académica Española 2011Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8102 T828m (1).
		No cover image available Estrategias de mercadeo by Martinez Bautista, Carmen Elisa. Publisher: Bucaramanga : Universitaria de Santander-UDES. Escuela Internacional de Postgrados 2000Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.8 M178m (4). Lists: ESP SGSST, Mercadeo, Mercadeo Valledupar.
		Gerencia de marketing: estrategias y programas / Joseph P. Guiltinan. by Gultinan, Joseph P \| Paul, Gordon W \| Madden, Thomas J \| Ávila de Barón, Cecilia, Trad \| Pérez Cifuentes, Gabriel [Rev. téc.]. Edition: 6 ed. Publisher: Santafé de Bogotá : McGraw-Hill, 1998Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.8 G845g (4). Lists: RICARDO ANDRADE DIAZ MARKETING.
		No cover image available Implementación del cultivo de tilapia roja en la finca Villa Alemana (Mariquíta Tolima) / Oscar Ivan Ramírez Medina. by Ramírez Medina, Oscar Ivan. Publisher: Bogotá : Fundación Tecnológica Autónoma de Bogotá. FABA, 2009Dissertation note: Trabajo de Grado Availability: Items available for reference: Biblioteca UDES- Bogotá Not for loanCall number: T04.09 R154i (2). :
		No cover image available Estudio previo para la constitución de una empresa dedicada a la importación, comercialización y exportación de equípos con tecnología biomédica desde la Zona Franca desde Santander hacia Colombia y Suramérica / Catherym Viviana Melo Rodríguez. by Melo Rodríguez, Catherym Viviana. Publisher: Bogotá : Fundación Tecnológica Autónoma de Bogotá FAB, 2011Dissertation note: Trabajo de Grado Availability: Items available for reference: Biblioteca UDES- Bogotá Not for loanCall number: T04.11 M525r (2). : Lists: RICARDO ANDRADE DIAZ ADMINISTRACION.

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