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Manual del director comercial
by Dabon Cardenas, Carlos. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Zaragoza : Distreza, S.A. ;1982Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.81 D116m ]
(1).
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Investigación de mercados
by Ribas Muntan, Ramon. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Zaragoza : Distreza, S.A. ;1982Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.81 R411i ]
(1).
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Promoción comercial : cómo incrementar las ventas
by Pauzin, Jean. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Zaragoza : Distreza, S.A. ;1982Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.81 P189p ]
(1).
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La revolución del servicio
by Albrecht, Karl. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : Legis 1990Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.812 A517r ]
(1).
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El libro del año en mercadeo : los mejores artículos de el quarterly review of marketing
by Thomas, Michael J | Waite, Norman E. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá Legis 1991Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.8 T459L ]
(2).
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La excelencia en el servicio
by Albrecht, Karl | Bradford, Lawrence J. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Santafé de Bogotá Legis 1990Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.812 A517e ]
(1).
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La excelencia en el márketing guerrillero : 50 reglas de oro para el éxito de la empresa
by Levinson, Jay Conrad. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bilbao : Deusto ; 1994Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.8 L294e ]
(1).
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La nueva dirección comercial : procedimientos, métodos e instrumentos
by Lavalette, Georges. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bilbao : Deusto ; 1994Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.8 L191n ]
(1).
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Marketing y turismo : introducción al marketing de empresas y destinos turísticos
by Altés Machín, Carmen. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Síntesis ; 1995Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 338.47910688 A582m ]
(1).
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Mercadotecnia
by Kottler, Philip | Armstrong, Gary. Edition: 6a ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice-Hall ; 1996Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.83 K685m ]
(6).
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El comportamiento del consumidor en la estrategia de marketing
by Howard, John A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Díaz de Santos ; 1993Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.8342 H691c ]
(2).
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Marketing y su utilidad en la pequeña empresa Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Díaz de Santos ;1994;1994 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.8 M174u ]
(2).
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Mercadotecnia : planeación estratégica
by Hughes, G. David. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Buenos Aires : Addison-Wesley Iberoamericana ;1986;1986 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.8 H833m ]
(2).
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Comportamiento del consumidor : repercusiones en la estrategia de marketing
by Hawkins, Del I | Best, Roger J. Coney, Kenneth A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Buenos Aires : Addison-Wesley Iberoamericana ; 1994Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.834 H194c ]
(3).
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El plan de marketing personal Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Díaz de Santos ; 1989Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.802 P516 ]
(2).
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Calidad en el servicio a los clientes : cómo compiten las grandes compañías americanas en la revolución del servicio al cliente y cómo podemos hacerlo todos
by Keith Denton, D. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Díaz de Santos ; 1991Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.8 K248c ]
(1). Checked out (1).
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Network marqueting : el negocio con mayor proyección al futuro
by Averiu, Mary | Corkin, Bud. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Grupo Editorial Iberoamericana ; 1994Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.8 A927n ]
(2).
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Calidad de servicio : una ventaja estratégica para instituciones financieras
by Berry, Leonard L | Bennet, David R. Brown, Carter W. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Díaz de Santos ;1989;1989 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.8 B277c ]
(1). Damaged (1).
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Gerencia del servicio
by Albecht, Karl | Zemke, Ron. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : Fondo Editorial LEGIS ; 1988Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.4 A512g ]
(3).
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Canales de comercialización
by Stern, Louis W., [et al.]. Edition: 5a ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Prentice-Hall ; 1999Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 380.1 S827c ]
(2).
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Cómo preparar el exitoso plan de mercadotecnia
by Hiebing, Roman G. Jr | Scott W., Cooper. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill ; 1992Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.802 C667c ]
(2).
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El verdadero poder de las marcas : cómo lograr que las marcas sirvan para aventajar la competencia
by Crainer, Stuart. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Eresma/Celeste ; 1997Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.827 C714v ]
(2).
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Implacable
by Johansson, Johny K | Nonaka, Ikujico. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Barcelona : Norma ; 1997Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.8 J631i ]
(2).
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Publicidad : guía para ejecutivos de marketing
by Hart, Norman A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Santafé de Bogotá : McGraw-Hill ; 1993Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.8 H178p ]
(2).
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Marketing : conceptos y estrategias
by Pride, William M | Ferrel, O.C. Edition: 9a ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill ;1997;1997 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.84 P742m ]
(2).
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Fundamentos de marketing
by Stanton, William J | Etzel, Michael J. Walker, Bruce J. Edition: 10a ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.8 S816f 1996 ]
(4).
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Innovación : estrategias de liderazgo para mercados de alta competencia
by Kuczmarski, Thomas D. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Santafé de Bogotá : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.4063 K819i ]
(1).
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Dirección por servicio : la otra calidad; la única reingeniería
by Ginebra, Joan | Arana de la Garza, Rafael. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill ;1999;1999 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.8 G462d ]
(1).
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Técnicas cruciales de marketing: paso a paso aumenta las ventas de tu empresa
by Green, Gloria | Williams, Jeffrey. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Editorial PAX México ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.8 G722t ]
(1).
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Diferenciarse o morir: cómo sobrevivir en un entorno competitivo de alto riesgo
by Trout, Jack | Rivkin, Steve. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrd : McGraw-Hill ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.802 D432 ]
(1).
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Comportamiento del consumidor
by Schiffman, Leon G | Lazar Kanuk, Leslie. Edition: 7ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Pearson educación ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.834 S243c ]
(2).
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Dirección de marketing
by Kotler, Philip | Cámara, Dionisio Grande, Idelfonso Cruz, Ignacio. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Prentice Hall ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.83 K685d ]
(1).
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Marketing 1 x 1: cada cliente es un mercado
by Gilmore, James H, Comp Pine II, B Joseph, Com. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Barcelona : Norma ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.8 M174 ]
(2).
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Secretos del marketing boca a boca como desencadenar ventas exponenciales propiciando la circulación de información
by Silverman, George. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : Norma ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.81 S439s ]
(2).
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Mercadotécnia
by Fischer, laura | Espejo Callado, Jorge Angel. Edition: 3 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw- Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.83 F481m ]
(2). Items available for reference: Biblioteca Central UDES- Bucaramanga
[Call number: 658.83 F481m]
(2).
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Introducción al marketing
by Kotler, Philip ... (et al.). Edition: 2 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Prentice Hall ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.8 K685i ]
(3).
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Introducción a la investigación de mercados : un enfoque para america latína
by Benassini, Marcela. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : Pearson ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.83 B261i ]
(2). Items available for reference: Biblioteca Central UDES- Bucaramanga
[Call number: 658.83 B261i]
(2).
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Gestión de riesgos financieros : un enfoque práctico para países latinoaméricanos
by Soler Ramos, Jose A........{et.al}. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Washington : Banco Interamericano de Desarrollo ;1999;1999 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 338.5 S752g ]
(2).
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Branding de alta tecnología : creando poder de marca en la nueva dinámica del mercado
by Temporal, paul | Lee, k. c. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : McGraw-Hill ;2003 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.827 T257b ]
(2).
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Estrategias para ventas: cómo usar el arte de la guerra para construir relaciones duraderas con los clientes
by Michaelson, Steven W | Michaelson, Gerald A. Edition: 1raMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogota : Mc Graw Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.8 M421s ]
(2).
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Sin mentiras : la verdad es la mejor herramienta de ventas
by Maher, Barry. Edition: 1raMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogota colombia : Mc Graw Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.8 M132m ]
(2).
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Temas clave en marketing relacional
by Alfaro faus, Manuel. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.802 A531t ]
(2).
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Comportamiento del consumidor : construyendo estrategias de marketing
by Hawkins, del I | best, roger j | Coney, kenneth a. Edition: 9 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.8342 H164c ]
(2). Items available for reference: Biblioteca Central UDES- Bucaramanga
[Call number: 658.8342 H164c]
(2).
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El cliente manda : la importancia de las cadenas de abastacimiento en la satisfacción de sus necesidades
by Blackwell, Roger D | Stephan, Kristina. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Barcelona : Norma ;2002;2002 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.81 B511c ]
(4).
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Marketing en la pequeña y mediana empresa
by Cyr, Donald | Gray, Douglas. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : Norma ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.8 C97m ]
(2).
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Introducción al marketing para centros de enseñanza
by Cutropia Fernández, Carlo. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Esic ;2002;2002 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 371.206 C887i ]
(2).
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Claves de la publicidad
by Garcia Uceda, Mariola. Edition: 5 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Esic ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 659.1 G171c ]
(2).
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Marketing promocional
by Zorita LLoreda, Enrique. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Esic ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.8 Z674m ]
(1).
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Plan de marketing : paso a paso
by Cutropia, Carlos. Edition: 2 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Esic ;2005 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.8 C987p ]
(1). Items available for reference: Biblioteca Central UDES- Bucaramanga
[Call number: 658.8 C987p]
(1).
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Comportamiento del consumidor
by Schiffman, Leon G | Lazar Kanuk, Leslie. Edition: 8edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : Perarson ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga
[Call number: 658.834 S243c 2005 ]
(2).
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