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Manual del director comercial

by Dabon Cardenas, Carlos.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Zaragoza : Distreza, S.A. ;1982Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.81 D116m ] (1).

Investigación de mercados

by Ribas Muntan, Ramon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Zaragoza : Distreza, S.A. ;1982Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.81 R411i ] (1).

Promoción comercial : cómo incrementar las ventas

by Pauzin, Jean.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Zaragoza : Distreza, S.A. ;1982Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.81 P189p ] (1).

La revolución del servicio

by Albrecht, Karl.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Legis 1990Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.812 A517r ] (1).

El libro del año en mercadeo : los mejores artículos de el quarterly review of marketing

by Thomas, Michael J | Waite, Norman E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá Legis 1991Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 T459L ] (2).

La excelencia en el servicio

by Albrecht, Karl | Bradford, Lawrence J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá Legis 1990Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.812 A517e ] (1).

La excelencia en el márketing guerrillero : 50 reglas de oro para el éxito de la empresa

by Levinson, Jay Conrad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bilbao : Deusto ; 1994Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 L294e ] (1).

La nueva dirección comercial : procedimientos, métodos e instrumentos

by Lavalette, Georges.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bilbao : Deusto ; 1994Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 L191n ] (1).

Marketing y turismo : introducción al marketing de empresas y destinos turísticos

by Altés Machín, Carmen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Síntesis ; 1995Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 338.47910688 A582m ] (1).

Mercadotecnia

by Kottler, Philip | Armstrong, Gary.

Edition: 6a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice-Hall ; 1996Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 K685m ] (6).

El comportamiento del consumidor en la estrategia de marketing

by Howard, John A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1993Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8342 H691c ] (2).

Marketing y su utilidad en la pequeña empresa

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ;1994;1994 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M174u ] (2).

Mercadotecnia : planeación estratégica

by Hughes, G. David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Buenos Aires : Addison-Wesley Iberoamericana ;1986;1986 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 H833m ] (2).

Comportamiento del consumidor : repercusiones en la estrategia de marketing

by Hawkins, Del I | Best, Roger J. Coney, Kenneth A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Buenos Aires : Addison-Wesley Iberoamericana ; 1994Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.834 H194c ] (3).

El plan de marketing personal

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1989Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.802 P516 ] (2).

Calidad en el servicio a los clientes : cómo compiten las grandes compañías americanas en la revolución del servicio al cliente y cómo podemos hacerlo todos

by Keith Denton, D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1991Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 K248c ] (1). Checked out (1).

Network marqueting : el negocio con mayor proyección al futuro

by Averiu, Mary | Corkin, Bud.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Grupo Editorial Iberoamericana ; 1994Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 A927n ] (2).

Calidad de servicio : una ventaja estratégica para instituciones financieras

by Berry, Leonard L | Bennet, David R. Brown, Carter W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ;1989;1989 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 B277c ] (1). Damaged (1).

Gerencia del servicio

by Albecht, Karl | Zemke, Ron.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Fondo Editorial LEGIS ; 1988Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.4 A512g ] (3).

Canales de comercialización

by Stern, Louis W., [et al.].

Edition: 5a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Prentice-Hall ; 1999Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 380.1 S827c ] (2).

Cómo preparar el exitoso plan de mercadotecnia

by Hiebing, Roman G. Jr | Scott W., Cooper.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1992Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.802 C667c ] (2).

El verdadero poder de las marcas : cómo lograr que las marcas sirvan para aventajar la competencia

by Crainer, Stuart.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Eresma/Celeste ; 1997Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.827 C714v ] (2).

Implacable

by Johansson, Johny K | Nonaka, Ikujico.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Norma ; 1997Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 J631i ] (2).

Publicidad : guía para ejecutivos de marketing

by Hart, Norman A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1993Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 H178p ] (2).

Marketing : conceptos y estrategias

by Pride, William M | Ferrel, O.C.

Edition: 9a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ;1997;1997 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.84 P742m ] (2).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 10a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 1996 ] (4).

Innovación : estrategias de liderazgo para mercados de alta competencia

by Kuczmarski, Thomas D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.4063 K819i ] (1).

Dirección por servicio : la otra calidad; la única reingeniería

by Ginebra, Joan | Arana de la Garza, Rafael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ;1999;1999 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 G462d ] (1).

Técnicas cruciales de marketing: paso a paso aumenta las ventas de tu empresa

by Green, Gloria | Williams, Jeffrey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Editorial PAX México ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 G722t ] (1).

Diferenciarse o morir: cómo sobrevivir en un entorno competitivo de alto riesgo

by Trout, Jack | Rivkin, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrd : McGraw-Hill ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.802 D432 ] (1).

Comportamiento del consumidor

by Schiffman, Leon G | Lazar Kanuk, Leslie.

Edition: 7ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson educación ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.834 S243c ] (2).
Lists:

Dirección de marketing

by Kotler, Philip | Cámara, Dionisio Grande, Idelfonso Cruz, Ignacio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Prentice Hall ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 K685d ] (1).

Marketing 1 x 1: cada cliente es un mercado

by Gilmore, James H, Comp Pine II, B Joseph, Com.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Norma ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M174 ] (2).

Secretos del marketing boca a boca como desencadenar ventas exponenciales propiciando la circulación de información

by Silverman, George.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.81 S439s ] (2).

Mercadotécnia

by Fischer, laura | Espejo Callado, Jorge Angel.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw- Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 F481m ] (2). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 F481m] (2).

Introducción al marketing

by Kotler, Philip ... (et al.).

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Prentice Hall ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 K685i ] (3).

Introducción a la investigación de mercados : un enfoque para america latína

by Benassini, Marcela.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Pearson ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 B261i ] (2). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 B261i] (2).
Lists:

Gestión de riesgos financieros : un enfoque práctico para países latinoaméricanos

by Soler Ramos, Jose A........{et.al}.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Washington : Banco Interamericano de Desarrollo ;1999;1999 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 338.5 S752g ] (2).

Branding de alta tecnología : creando poder de marca en la nueva dinámica del mercado

by Temporal, paul | Lee, k. c.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2003 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.827 T257b ] (2).

Estrategias para ventas: cómo usar el arte de la guerra para construir relaciones duraderas con los clientes

by Michaelson, Steven W | Michaelson, Gerald A.

Edition: 1raMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogota : Mc Graw Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M421s ] (2).

Sin mentiras : la verdad es la mejor herramienta de ventas

by Maher, Barry.

Edition: 1raMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogota colombia : Mc Graw Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M132m ] (2).

Temas clave en marketing relacional

by Alfaro faus, Manuel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.802 A531t ] (2).

Comportamiento del consumidor : construyendo estrategias de marketing

by Hawkins, del I | best, roger j | Coney, kenneth a.

Edition: 9 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8342 H164c ] (2). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.8342 H164c] (2).

El cliente manda : la importancia de las cadenas de abastacimiento en la satisfacción de sus necesidades

by Blackwell, Roger D | Stephan, Kristina.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Norma ;2002;2002 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.81 B511c ] (4).

Marketing en la pequeña y mediana empresa

by Cyr, Donald | Gray, Douglas.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 C97m ] (2).

Introducción al marketing para centros de enseñanza

by Cutropia Fernández, Carlo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic ;2002;2002 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 371.206 C887i ] (2).

Claves de la publicidad

by Garcia Uceda, Mariola.

Edition: 5 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 659.1 G171c ] (2).

Marketing promocional

by Zorita LLoreda, Enrique.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 Z674m ] (1).

Plan de marketing : paso a paso

by Cutropia, Carlos.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic ;2005 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 C987p ] (1). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 C987p] (1).

Comportamiento del consumidor

by Schiffman, Leon G | Lazar Kanuk, Leslie.

Edition: 8edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Perarson ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.834 S243c 2005 ] (2).

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