Sistema de Bibliotecas Universidad de Santander

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Manual del director comercial

by Dabon Cardenas, Carlos.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Zaragoza : Distreza, 1982Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.81 D116m (1).
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Investigación de mercados

by Ribas Muntan, Ramon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Zaragoza : Distreza, 1982Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.81 R411i (1).
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Promoción comercial : cómo incrementar las ventas

by Pauzin, Jean.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Zaragoza : Distreza, 1982Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.81 P189p (1).

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La revolución del servicio

by Albrecht, Karl.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Legis ; 1990Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.812 A517r (1).

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El libro del año en mercadeo : los mejores artículos de el quarterly review of marketing

by Thomas, Michael J | Waite, Norman E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá Legis 1991Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 T459L (2).
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La excelencia en el servicio

by Albrecht, Karl | Bradford, Lawrence J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá Legis 1990Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.812 A517e (1).

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La excelencia en el márketing guerrillero : 50 reglas de oro para el éxito de la empresa

by Levinson, Jay Conrad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bilbao : Deusto ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 L294e (1).
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La nueva dirección comercial : procedimientos, métodos e instrumentos

by Lavalette, Georges.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bilbao : Deusto ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 L191n (1).
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Marketing y turismo : introducción al marketing de empresas y destinos turísticos

by Altés Machín, Carmen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Síntesis ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 338.47910688 A582m (1).
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Mercadotecnia

by Kottler, Philip | Armstrong, Gary.

Edition: 6a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice-Hall ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 K685m (6).

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El comportamiento del consumidor en la estrategia de marketing

by Howard, John A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 H691c (2).
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Marketing y su utilidad en la pequeña empresa

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ;1994;1994 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M174u (2).
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Mercadotecnia : planeación estratégica

by Hughes, G. David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Buenos Aires : Addison-Wesley Iberoamericana ;1986;1986 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H833m (2).
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Comportamiento del consumidor : repercusiones en la estrategia de marketing

by Hawkins, Del I | Best, Roger J. Coney, Kenneth A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Buenos Aires : Addison-Wesley Iberoamericana ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 H194c (3).
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El plan de marketing personal

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1989Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 P516 (2).
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Calidad en el servicio a los clientes : cómo compiten las grandes compañías americanas en la revolución del servicio al cliente y cómo podemos hacerlo todos

by Keith Denton, D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1991Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K248c (1). Damaged (1).
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Network marqueting : el negocio con mayor proyección al futuro

by Averiu, Mary | Corkin, Bud.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Grupo Editorial Iberoamericana ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 A927n (2).

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Calidad de servicio : una ventaja estratégica para instituciones financieras

by Berry, Leonard L | Bennet, David R. Brown, Carter W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ;1989;1989 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B277c (1). Damaged (1).
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Gerencia del servicio

by Albecht, Karl | Zemke, Ron.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Fondo Editorial LEGIS ; 1988Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.4 A512g (3).
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Canales de comercialización

by Stern, Louis W., [et al.].

Edition: 5a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Prentice-Hall ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 380.1 S827c (2).

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