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MKTG : Marketing / Charles W. Lamb, Joseph F. Hair, y Carl McDaniel. by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl. Edition: 7a Ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publisher: México : Cengage Learning, 2014Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 L151m (1).
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Servicio a clientes by Buckner, Leroy M. Edition: 2a. ed / Revisión técnica por Susana Richkarday de Gil Publisher: México : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.812 B814s (1).
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Matemáticas en la mercadotecnia by Logan, William B | Freeman, M. Herbert. Edition: 2a. ed / Revisión técnica por Hector Villarreal V. Publisher: México : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.816 L631m (1).
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Marketing Internacional / Philip R, Cateora. by Cateora, Philip R | Graham, John L | Diner, Boris [Rev. Téc.] | Leroy Beltrán, Catherine [Rev. Téc.] | Sánchez Rodríguez, Rómulo [Rev. Téc] | Pontón Becerril, Susana [Trad.] | Ascencio Lara, Celia [Trad.] | Pérez de Lara Choy, María Isabel [Trad.]. Edition: 10 ed. Publisher: México : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.8 C182m (1).
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Marketing en la pequeña y mediana empresa by Cyr, Donald | Gray, Douglas. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : Norma ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C97m (2).
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Marketing promocional by Zorita LLoreda, Enrique. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Esic ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 Z674m (1).
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Comportamiento del consumidor y estrategia de marketing by Paul Peter, J | Olson, Jerry C. Edition: 7edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : Mc Graw- Hill ;2006;2006 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 P282c (5).
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Las preguntas más frecuentes sobre marketing by Kotler, Philip. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : Norma ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K685p (2).
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Casos de éxito en marketing by Business Week. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : McGraw-Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B884 (2).
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Estrategias de marketing internacional / Hollensen, Svend by Hollensen, Svend | Arteaga Ortiz, Jesùs. Edition: 4Ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Pearson Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H655e (2).
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Gerencia del Servicio Karl, Albrecht. by Albrecht, Karl. Language: Spa Publisher: Colombia : Legis, 1988Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658 A527g (5), Biblioteca UDES- BogotáCall number: 658.8 A517g (1).
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Estrategias de Marketing by Marconi, Joe. Language: Spanish Publisher: Colombia : Legis 1992Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 E887m (1).
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Fundamentos de Marketing by Stanton, William J. Edition: 13a Ed. Language: Spanish Publisher: México Mc Graw Hill 2004Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 S715f (2).
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El plan de marketing personal Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Díaz de Santos ; 1989Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 P516 (2).
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Publicidad : guía para ejecutivos de marketing by Hart, Norman A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Santafé de Bogotá : McGraw-Hill ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H178p (2).
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Fundamentos de marketing by Stanton, William J | Etzel, Michael J. Walker, Bruce J. Edition: 10a ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 1996 (4).
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Mercadotécnia by Fischer, laura | Espejo Callado, Jorge Angel. Edition: 3 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw- Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 F481m (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.83 F481m (2).
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Introducción al marketing by Kotler, Philip ... (et al.). Edition: 2 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Prentice Hall ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K685i (3).
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El Libro del Año en Mercadeo by Thomas, Michael J. Language: Spanish Publisher: Colombia : Colombia Legis 1991Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.838 T365e (1).
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Entorno, mercado, clientes, producto y precio / Víctor Valencia López by Valencia López, Víctor. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial D.L. 2013Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 V152e (1).
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Promociones en el punto de venta / Marta Muñiz Ferrer by Muñiz Ferrer, Marta. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publisher: Madrid Pirámide D.L. 2012Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M864p (1).
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Digitaliza tu negocio / David Villaseca Morales by Villaseca Morales, David. Edition: 1 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial 2016Other title: ¿Cómo desarrollar tus proyectos y crecer aprovechando los grandes cambios de la revolución digital?.Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 V455d (1).
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Manual del director comercial by Dabon Cardenas, Carlos. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Zaragoza : Distreza, 1982Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.81 D116m (1).
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Neurociencia, empresa y marketing / Lucía Sutil Martín (coord.). by Sutil, Lucía [coord.]. Edition: 1a. ed.Material type: Text; Format:
print
; Nature of contents:  ; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 611.81 N287 (1).
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Investigación de mercados by Ribas Muntan, Ramon. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Zaragoza : Distreza, 1982Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.81 R411i (1).
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Comportamiento del consumidor : construyendo estrategias de marketing by Hawkins, del I | best, roger j | Coney, kenneth a. Edition: 9 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 H164c (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8342 H164c (2).
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Introducción al marketing para centros de enseñanza by Cutropia Fernández, Carlo. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Esic ;2002;2002 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 371.206 C887i (2).
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Claves de la publicidad by Garcia Uceda, Mariola. Edition: 5 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Esic ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 G171c (2).
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Comportamiento del consumidor by Schiffman, Leon G | Lazar Kanuk, Leslie. Edition: 8edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : Perarson ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 S243c 2005 (2).
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Marketing municipal by Romero, Pedro Ascencio. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: España : iaz de Santos Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 R652m (2).
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Merchandising estratégico / Mouton, Dominique by Mouton, Dominique. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Barcelona : Gestio 2000 S.A. Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.82 M688m (2).
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Marketing / Lamb, Charles W. by Lamb, Charles W | Hair, Joseph F. - McDaniel, Carl. Edition: 11ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Cengage Learning Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 L151m (2).
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Mercado, competencia y estado / Pascual y Vicente, Julio by Pascual y Vicente, Julio. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid: Marcial Pons Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 P181m (2).
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Investigación de Mercados Textos y Casos by Boy, Harper W. Language: Spanish Publisher: España : Gestion 2000 1997Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658 B693i (1).
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El Poder de lo Simple by Trout, Jacis. Language: Spanish Publisher: Colombia : Mc Graw Hill 1999Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.802 T768p (1).
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Temas Clave en Marketing Relacional by Alfaro Jaus, Manuel. Language: Spanish Publisher: México Mc Graw Hill 2004Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 A531t (2).
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La excelencia en el servicio by Albrecht, Karl | Bradford, Lawrence J. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Santafé de Bogotá Legis 1990Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.812 A517e (1).
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Dirección por servicio : la otra calidad; la única reingeniería by Ginebra, Joan | Arana de la Garza, Rafael. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill ;1999;1999 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G462d (1).
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Dirección de marketing by Kotler, Philip | Cámara, Dionisio Grande, Idelfonso Cruz, Ignacio. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Prentice Hall ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 K685d (1).
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Campañas Publicitarias Exitosas by Lasker, Albert Davis. Language: Spanish Publisher: Santafé de Bogotá : Mc Graw-Hill 1994Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 659.113 L184c (1).
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Principios de Estrategia Empresarial by Ulrich, Hans. Language: Spanish Publisher: Buenos Aires, Argentina El Ateneo 1983Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.4 U574p (1).
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Marketing digital, marketing móvil, SEO y analítica web by Estrade Nieto, José María | Jordán Soro, David Hernández Dauder, María Ángeles. Publisher: Madrid , España : Ediciones Anaya Multimedia 2013Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 E887m (2).
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Mercadotecnia / Philip, Kotler. by Kotler, Philip | Armstrong, Gary | Mascaró, Sacristán, Pilar [Trad] | Benassini Félix, Marcela [Rev. téc.]. Edition: 6 ed. Publisher: México : Prentice-Hall, 1996Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.8 K685m (1).
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Publicidad; Guía para ejecutivo de marketing by Hart, Norman A. Edition: 1a. ed Revision tecnica por Alberto Narvaez Rozo Publisher: Colombia : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 659.1 H178p (1).
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Marketing online y comunicacion digital by Somalo, Ignacio. Publisher: España : Wolters Kluwer 2011Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.84 S651m (2).
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Everybody writes by Handley, Ann. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publisher: New Jersey Wiley 2014Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.872 H162e (2).
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El Libro del Año en Mercadeo by Thomas, Michael J. Language: Spanish Publisher: Colombia : Colombia Legis 1991Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 T365l (1).
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Estrategias de mercadeo by Martinez Bautista, Carmen Elisa. Publisher: Bucaramanga : Universitaria de Santander-UDES. Escuela Internacional de Postgrados 2000Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.8 M178m (4).
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Gerencia de marketing: estrategias y programas / Joseph P. Guiltinan. by Gultinan, Joseph P | Paul, Gordon W | Madden, Thomas J | Ávila de Barón, Cecilia, Trad | Pérez Cifuentes, Gabriel [Rev. téc.]. Edition: 6 ed. Publisher: Santafé de Bogotá : McGraw-Hill, 1998Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.8 G845g (4).
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