Casos de comportamiento del consumidor : reflexiones para la dirección de marketing / Salvador Ruiz de Maya, Ildefonso Grande Esteban.
Material type: TextLanguage: Spanish Series: Publisher: Madrid : ESIC, 2013Edition: 1a. edDescription: 359 p. : il. ; 24 cmISBN: 9788473569569; 8473569563Subject(s): Marketing | Consumidores -- Preferencias | Consumidores -- Conducta | COMPORTAMIENTO DEL CONSUMIDOR | ANÁLISIS DE MERCADEO | MERCADEO | Consumidores | Marketing relacionalDDC classification: 658.8342Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Libros / General | Biblioteca Central UDES- Bucaramanga | Colección General | 658.8342 R849c (Browse shelf) | Ej. 1 | Available | 027633 |
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