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Comprender el comportamiento de los consumidores : en una semana

by Cave, Susan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestion 2000 ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 657.83408 C192c (2).

Comportamiento del consumidor : comprar, tener y ser

by Solomon, Michael R.

Edition: 3ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall hispanoamericana ;1997;1997 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 S656c (2). Damaged (1).

Introducción al marketing

by Kotler, Philip ... (et al.).

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Prentice Hall ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K685i (3).

Marketing de servicios; Un enfoque de integracion del cliente a la empresa

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2a. ed Revision tecnica por Celina Madero Irizar Publisher: México : McGraw-Hill 2002Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 Z248m (2).
Lists:

Compradicción : verdades y mentiras de por que las personas compran / Martin Lindstrom, traducción Adriana de Hassan.

by Lindstrom, Martin.

Edition: 1a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Colombia : Norma, 2011Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8342 L462c (1).

Promociones en el punto de venta / Marta Muñiz Ferrer

by Muñiz Ferrer, Marta.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid Pirámide D.L. 2012Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M864p (1).

Comportamiento del consumidor

by Schiffman, Leon G | Lazar Kanuk, Leslie.

Edition: 8edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Perarson ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 S243c 2005 (2).

Comportamiento del consumidor / Schiffman, Leon G.

by Schiffman, Leon G | Lazar Kanuk, Leslie.

Edition: 10Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Naucalpan de Juares : Pearson Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 S243c (2).

Acción del consumidor, procedimientos de consumo y sujetos demandados : (análisis comparado entre las legislaciones italiana, española y colombiana).

by Moreno, Carlos Iván [autor.].

Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Colombia: Externado, 2018Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 343.071 M672a (2).

Como medir la satisfaccion del cliente segun la ISO 9001:2000

by Vavra, Terry G.

Edition: 2a.ed Publisher: España : Fundacion Confemental 2002Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8343 V197c (1).

S.O.S. Yo soy cliente

by Holler, Frieda.

Publisher: Perú : MR Negocios 2012Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8343 H655s (1).

Marketing de servicios; Un enfoque de integracion del cliente a la empresa Valarie A, Zeithaml.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2a. ed Revision tecnica por Celina Madero Irizar Publisher: México : McGraw-Hill, 2002Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.8 Z248m (3).

Casos de comportamiento del consumidor : reflexiones para la dirección de marketing / Salvador Ruiz de Maya, Ildefonso Grande Esteban.

by Ruiz de Maya, Salvador | Grande Esteban, Ildefonso.

Edition: 1a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 R849c (1).

Comportamiento del consumidor : decisiones y estrategia de marketing / Javier Alonso Rivas, Ildefonso Grande Esteban.

by Rivas, Javier Alonso | Grande Esteban, Ildefonso.

Edition: 7 ed.Material type: Text Text; Literary form: Not fiction Language: Spanish Publisher: Madrid : Esic, 2015Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 R491c 2015 (1).

Publicidad:comunicación integral en marketing

by Treviño Martinez, Rubén.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw Hill ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 T729p (1). Checked out (1).

Más allá del customer experience Raúl Amigo

by Amigo, Raúl.

Material type: Article Article; Format: print ; Literary form: Not fiction Publisher: Bogotá (Colombia) Madrid (España) LID 2016Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.812 A543m (1).

Brandwashed. El lavado de cerebro de las marcas trucos que usan las compañías para manipular nuestra mente y obligarnos a comprar Martin Lindstrom ; traducción Santiago Ochoa.

by Lindstrom, Martin | Ochoa, Santiago [traductor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá (Colombia) Editorial Norma 2015Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8342 21 (1).

Comportamiento del consumidor; quienes son, por que compran y cómo se puede anticipar cada uno de sus movimientos

by Cohen, Marshal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2006;2006 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 C632c (2).
Lists:

Comportamiento del consumidor

by Solomon, Michael.

Edition: 7edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson ;2008;2008 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 S656c 2008 (2).

Mercadotecnia

by Fischer Laura | Espejo Jorge.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw Hill Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 F482m 2011 (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.83 F482m 2011 (2).

Publicidad

by Arens, William | Weigold, Michael Arens, Christian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw Hill Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 A726p (2).

Comportamiento del consumidor

by Schiffman, Leon G | Lazar Kanuk, Leslie.

Edition: 7ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson educación ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 S243c (2).
Lists:

Fidelización de clientes / Juan Carlos Alcaide

by Alcaide, Juan Carlos.

Edition: 2a. ed. act. y amp.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid ESIC 2015Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8343 A511f (1).

Técnico en publicidad

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Cultural s.a. ;2003 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 T216 (2).

Comportamiento del consumidor enfoque América Latina

by Arellano Cueva, Rolando.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hilll ;2002;2002 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 A725c (2).

El consumidor turístico / Borja Solé, Luis de

by Borja Solé, Luis de | Casanovas Pla, Josep Andreu - Bosch Camprubí, Ramón.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.913384791 B674c (2).

Comportamiento del consumidor / Hoyer, Wayne D.

by Hoyer, Wayne D | Maclnnis, Deborah J.

Edition: 5ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México: Cengage Learning Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 H692c (1).
Lists:

Compradicción : verdades y mentiras de por qué las personas compran / Lindstrom, Martin

by Lindstrom, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá: Norma Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 L462c (2).

Fundamentos de marketing

by Rusell, Edward.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona, España. : Ava Publishing SA ;2010;2010 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 R877f (1).

Brandwashed. El lavado de cerebro de las marcas : trucos que usan las compañías para manipular nuestra mente y obligarnos a comprar / Linstrom, Martin

by Lindstrom, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá: Norma Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 L462b (2).

Conducta del consumidor : estrategias y tácticas aplicadas al marketing

by Rivera Camino, Jaime | Arellano Cueva, Rolando Morelo Ayala, Víctor M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 R492c (1).

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