Your search returned 33 results.

Not what you expected? Check for suggestions
Los dioses del marketing son humanos : treinta formas de trabajar en marketing

by Morelo Ayala, Víctor M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC 1996Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M672d ] (1).

Cómo preparar el exitoso plan de mercadotecnia

by Hiebing, Roman G. Jr | Scott W., Cooper.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1992Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.802 C667c ] (2).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 10a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 1996 ] (4).

El plan de mercadeo: como prepararlo y ponerlo en marcha

by Luther, William M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ;1995;1995 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.3 L883p ] (2).
Lists:

Marketing 1 x 1: cada cliente es un mercado

by Gilmore, James H, Comp Pine II, B Joseph, Com.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Norma ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M174 ] (2).

Manual para elaborar un plan de mercadotecnia : un enfoque latinoamericano

by Fernandez valinas, ricardo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Australia : Ecafsa ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 F276m ] (2).

Desarrollo de nuevos productos : como crear y lanzar con éxito nuevos productos y servicios al mercado

by Schnarch Kirberg, Alejandro.

Edition: 4 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santa fe de bogota : McGraw-Hill ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.575 S361d ] (2).

Fundamentos de marketing

by Kotler, Philip | Armstrong, Gary.

Edition: sexta edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Pearson educacion ;2003 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 K685f 2003 ] (2). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 K685f 2003] (2).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 13edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2004 ] (1). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2004] (1).

Gerencia estratégica de mercadeo

by Metsger, Michael | Donaire, Victor.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Thomson ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M289g ] (6).
Lists:

Fundamentos de marketing

by Stanton, William | Etzel, Michael Walker, Bruce.

Edition: 14edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw- Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2007 ] (2). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2007] (2).

Fundamentos de marketing

by Rusell, Edward.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona, España. : Ava Publishing SA ;2010;2010 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 R877f ] (1).

Publicidad

by Arens, William | Weigold, Michael Arens, Christian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw Hill Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 659.1 A726p ] (2).

Técnicas de marketing; identificar, conquistar y fidelizar clientes / Lucio Mera, Elena

by Lucio Mera, Elena.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ideas Propias : Pontevedra Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 L814t ] (1).

Geomarketing : cómo sacar partido al marketing territorial para vender y fidelizar más / Alcaide Casado, Juan Carlos

by Alcaide Casado, Juan Carlos | Calero de la Paz, Rocío - Hernández Luque, Raúl.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 A511g ] (2).

El consumidor turístico / Borja Solé, Luis de

by Borja Solé, Luis de | Casanovas Pla, Josep Andreu - Bosch Camprubí, Ramón.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.913384791 B674c ] (2).

Cualitativamente : los secretos de la investigación cualitativa / Martínez, Pepe

by Martínez, Pepe.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 M178c ] (2). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 M178c] (2).
Lists:

Guia completa de la publicidad

by Douglas, Torin.

Publisher: España : Tursen, Herman Bume Ediciones 1993Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 659.1 D683g] (2).
Lists:

Las 22 leyes inmutables del marketing : violelas a su propio riesgo

by Ries, Al | Trout, Jack.

Publisher: Colombia : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 R428l] (1).

Guía Ana para la gestión de medios

by Zeltner, Herbert.

Publisher: Madrid-España : Editorial Eresma y Celeste Ediciones 1997Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 659.1 Z258g] (1).

Ganadores del maximarketing : el nuevo poder preocuparse y atreverse

by Rapp, Stan.

Publisher: México : McGraw-Hill 1994Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 R177g] (1).

Direccion de marketing y ventas

Publisher: España Cultural de Ediciones 2002Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 D472] (3).

MaxiMarketing : el nuevo rumbo de las estrategias de publicidad promoción y mercadotecnia

by Rapp, Stan.

Publisher: México : McGraw-Hill 1989Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 R177m] (1).

Gestión de Proyectos: Identificación, Formulación, Evaluación Financiera-Económica- Social-Ambiental /

by Miranda Miranda, Juan José.

Edition: 5 ed. Publisher: Bogotá : Editores MM 2005Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.404 M471g 5ed ] (1).

La Revolución del Marketing: La Táctica Dicta la Estrategia /

by Ries Al | Trout, Jack Narváez Rozo, Alberto trad.

Publisher: Bogotá : McGraw-Hill 1989Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.8 R427r ] (1).

La investigación de mercados en un entorno de marketing /

by Dillon, William R | Madden, Thomas J. Firtle, Neil H.

Edition: 3ed.Material type: Article Article; Format: print festschrift ; Literary form: Fiction ; Audience: Specialized; Publisher: Santafé de Bogotá : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.83 / D455i 3ed ] (1).

Evaluación de Proyectos / .

by Baca Urbina, Gabriel | Toledo Castellanos, Miguel Ángel dir. Roig Vázquez, Pablo E. ed. Montaño González, Diana Karen ed.

Edition: 5 ed. Publisher: México : McGraw-Hill 2006Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.404 B111e 5ed ] (1).

Casos de comportamiento del consumidor : reflexiones para la dirección de marketing / Salvador Ruiz de Maya, Ildefonso Grande Esteban.

by Ruiz de Maya, Salvador | Grande Esteban, Ildefonso.

Edition: 1a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8342 R849c] (1).

Merchandising : auditoría de marketing en el punto de venta / Ricardo Palomares

by Palomares Borja, Ricardo.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial 2015Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.82 P156m] (1).

Etnografía aplicada a la investigación comercial y al marketing / María José Rodríguez Matías

by Rodríguez Matías, María José.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial 2015Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 R627e] (1).

Como ganar (y conservar) la ventaja competitiva en los negocios.

by Rothschild, William E.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Unknown language code Publisher: México, D.F. : McGraw-Hill, 1987Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.83 R683c] (1).

Innovación en la investigación de mercados / autores, Inmaculada Aragón Marina, Rafael Bonnelly Ricart, Claudia Castãeda Cárdenas, Margarita Cavallazi Gonźalez, Camilo Herrera Mora, Santiago Kahane, Luis Fernando Márquez Valencia, Santiago Martínez Vela, Martha Cecilia Umãa Salinas.

by Aragón Marina, Inmaculada [autor.] | Bonnelly Ricart, Rafael [autor.] | Castãeda Cárdenas, Claudia [autor.] | Cavallazzi González, Margarita [autor.] | Herrera Mora, Camilo [autor.] | Kahane, Santiago [autor.] | Márquez Valencia, Luis Fernando [autor.] | Martínez Vela, Santiago [autor.] | Umaña Salinas, Martha Cecilia [autor.].

Edition: Primera edición.Material type: Text Text; Literary form: Not fiction Language: Spanish Publisher: Bogotá : Alfaomega, 2011Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 A713i] (2).

Marketing internacional / Philip R. Cateora, Mary C. Gilly, John L. Graham ; revisión técnica Raúl Mejía Estañol ; traducción Gloria Padilla Sierra.

by Cateora Philip R | Gilly, Mary C | Graham, John L | Mejía Estañol, Raúl [revisor.] | Padilla Sierra, Gloria [traductor.].

Edition: 16 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico McGraw-Hill Education 2014Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658.848 C282m] (1).

Copyright © 2014 Universidad de Santander :: PBX 57-7-6516500 - Todos los derechos reservados
Institución sujeta a inspección y vigilancia por el MEN