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Nuevo producto : estrategias para su creación, desarrollo y lanzamiento

by Schnarch, Alejandro.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogota : McGraw-Hill ;1991;1991 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.3 S357n ] (3).

Investigación de mercados : un enfoque aplicado

by Kinnear, Thomas C | Taylor, James R.

Edition: 4a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Mcgraw-Hill ;1993;1993 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 K466i ] (1).
Lists:

Investigación de mercados : un enfoque aplicado

by Kinnear, Thomas C | Taylor, James R.

Edition: 5a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1998Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 K466i 1998 ] (6). Checked out (1).
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Las nuevas reglas del marketing : use el marketing de relaciones personales y será el líder de su industria

by Newell, Frederick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83028 N292n ] (1).

Benchmarking de la función financiera

by Suárez, José Luis | Arias, Alvaro Fernández, Tomás.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.151 S817b ] (3).

Cómo preparar el exitoso plan de mercadotecnia

by Hiebing, Roman G. Jr | Scott W., Cooper.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1992Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.802 C667c ] (2).

Publicidad : guía para ejecutivos de marketing

by Hart, Norman A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1993Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 H178p ] (2).

Marketing : conceptos y estrategias

by Pride, William M | Ferrel, O.C.

Edition: 9a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.84 P742m ] (2).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 10a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 1996 ] (4).

Marketing: planeación estratégica, de la teoría a la práctica

by McCarthy, E. Jerome | Perreault, William D.

Edition: 11a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill/Irwin ;1998 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M111m ] (2). Checked out (1).

Innovación : estrategias de liderazgo para mercados de alta competencia

by Kuczmarski, Thomas D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.4063 K819i ] (1).

Gerencia de marketing : estrategias y programas

by Guiltinan, Joseph P | Paul, Gordon W. Madden, Thomas J.

Edition: 6a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ;1998;1998 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 G845g ] (7).

Canales de marketing y distribución comercial : el más prác-tico y efectivo sistema gerencial para el manejo integrado -y relacional de los canales de marketing

by Pelton, Lou E | Strutton, David Lumpkin, James R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : Irwin/McGraw-Hill ;1999;1999 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.84 P258c ] (1).

Ventas : conceptos, planificación y estrategia

by Stanton, William J | Buskirk, Richard H. Spiro, Rosann L.

Edition: 9a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ;1997;1997 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8101 S816v ] (1).

Marketing de servicios : estrategias para turismo, finanzas-, salud y comunicación

by Cobra, Marcos.

Edition: 2a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 C617m ] (3).

Nuevo producto : creatividad, innovación y marketing

by Schnarch Kirberg, Alejandro.

Edition: 3a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.575 S136n ] (2).

Marketing internacional

by Garcia - Sordo, Juan B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.848 G171m ] (2). Damaged (1).

Comercio electrónico, publicidad y marketing en internet

by Burgos, Daniel | De-león Fernandez, Luz.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 B873c ] (1).

Leyes y negocios en internet

by Hance, Olivier.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ;1996;1996 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 H161l ] (1).

Firebr@nds: cómo construir lealtad de marca en la era de in-ternet

by Moon, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.800285 M666f ] (1).

Gestión de Marketing Social

by Leal Jimenez, Antoniol.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Mcgraw-Hill ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.82 L215g ] (2).

Diferenciarse o morir: cómo sobrevivir en un entorno competitivo de alto riesgo

by Trout, Jack | Rivkin, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrd : McGraw-Hill ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.802 D432 ] (1).

Marketing internacional

by Cateora, Philip R.

Edition: 10a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.84 C182m ] (6).

Marketing electoral e imagen de gobierno en funciones: Como-lograr campañas políticas exitosas

by Fernández Collado, Carlos | Hernández Sampieri, Roberto.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 324.7 F276m ] (1).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 11Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw - Hill ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2000 ] (2).

Fundamentos de comercio electrónico

by Velte, Toby J | Elsenpeter, Robert C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.800285 V258f ] (4).

Grandes marcas, grandes dificultades : lecciones aprendidas-de los errores de otros

by Trout, jack | Peralba, raul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ;2002;2002 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.827 T768g ] (2).

Smart : lo fundamental y lo mas efectivo acerca del e-comme-rce

by Cunnigham, mike.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santa fe de bogota : McGraw-Hill ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.800285 C866s ] (1).

E-marketing: estrategias de mercadotecnia para promover su -marca en internet

by Collin, Simon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mcgraw-Hill ;2003;2003 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.800285 C655e ] (2).

Logística y el comercio electrónico

by Duran heras, alfonso | Gutierrez casas, gil Sanchez chaparro, teresa.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 380.1 D871l ] (4).

Mercadotécnia

by Fischer, Laura.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2004;2003 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 F481m ] (2). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 F481m] (2).

Mercadotécnia

by Fischer, laura | Espejo Callado, Jorge Angel.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw- Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 F481m ] (2). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 F481m] (2).

Distribución comercial

by Diaz de Castro, Enrique C. (coordinador).

Edition: 3 ed,Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.84 D488 ] (5).

Temas clave en marketing relacional

by Alfaro faus, Manuel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.802 A531t ] (2).

Desarrollo de nuevos productos : como crear y lanzar con éxito nuevos productos y servicios al mercado

by Schnarch Kirberg, Alejandro.

Edition: 4 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santa fe de bogota : McGraw-Hill ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.575 S361d ] (2).

Comportamiento del consumidor : construyendo estrategias de marketing

by Hawkins, del I | best, roger j | Coney, kenneth a.

Edition: 9 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8342 H164c ] (2). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.8342 H164c] (2).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 13edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2004 ] (1). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2004] (1).

Marekting internacional

by Garcia Sordo, Juan B.

Edition: 2ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.848 G171m 2007 ] (5).

Casos de éxito en marketing

by Business Week.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 B884 ] (2).

El comportamiento del consumidor

by Cohen, Marshal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw- Hill ;2006;2006 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8342 C632c ] (2).

Marketing financiero; nuevas estratategias para el siglo XXI

by Sundardas Mirchadani, Arjan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw- Hill ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S862m ] (2).

Fundamentos de marketing

by Stanton, William | Etzel, Michael Walker, Bruce.

Edition: 14edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw- Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2007 ] (1). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2007] (2).
Checked out (1).

Manual para elaborar un plan de mercadotecnia

by Fernandez Valiñas, Ricardo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw Hill 2007Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.802 F276m ] (2).

Marketing internacional / Cateora, Philip R.

by Cateora, Philip R | Gilly Mary C. - Graham, John L.

Edition: 3ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.84 C182m 2009 ] (2).

Marketing

by Kerin, Roger.

Edition: 7ma Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2004Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658.8 K273m] (3).

Introducción a los Negocios en un Mundo Cambiante

by Ferrell, O.C.

Edition: 4a.ed Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2003Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658 F277i] (3).

Enfoque : el único futuro de su empresa

by Ries, Al.

Publisher: México : McGraw-Hill 1996Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 R428e] (1).

Marketing de servicios; Estrategicas para turismo, finanzas, salud y comunicación

by Cobra, Marcos.

Edition: 2a. ed Revision tecnica por alberto Narvaez Rozo Publisher: Colombia : McGraw-Hill 2000Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 C617m] (1).

Marketing : enfoque América Latina

by Arellano Cueva, Rolando.

Edition: 1a. ed revisión técnica por José Luis Robles Ramírez... [et al.]. Publisher: México : McGraw-Hill 2000Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 A725m] (1).

El mercado son personas

by Chias, Josep.

Publisher: España : McGraw-Hill 1991Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 C341m] (1).

Investigación de mercados

by Harris, E. Edward.

Edition: 2a. ed revisión técnica por Alvaro Gallart Publisher: México : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.83 H177i] (1).

Mercadotecnia

by Fischer de la Vega, Laura Estela.

Edition: 4a.ed Publisher: México : McGraw-Hill 2011Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.83 F482m] (2). Items available for reference: Biblioteca UDES- Valledupar [Call number: 658.83 F482m] (2).

Servicio a clientes

by Buckner, Leroy M.

Edition: 2a. ed / Revisión técnica por Susana Richkarday de Gil Publisher: México : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.812 B814s] (1).

Puntos estrategicos; Como tomar decisiones tres veces mas rapidamente hacer innovaciones mas inteligentes y vencer a los competidores (¡no es facil!)

by Kami, Michael J.

Publisher: México : McGraw-Hill 1990Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 K154p] (2).

La economía en la empresa : en la sociedad del conocimiento

by Méndez Morales, José Silvestre.

Edition: 4a. ed Publisher: México : McGraw-Hill 2012Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658 M262e] (2).

Marketing de servicios; Un enfoque de integracion del cliente a la empresa

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2a. ed Revision tecnica por Celina Madero Irizar Publisher: México : McGraw-Hill 2002Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.8 Z248m 2ed ] (3).

Investigación de mercados / Salvador Miquel, Enrique Bigné, Antonio C. Cuenca, María José Miquel, Jean-Pierre Lévy

by Miquel, Salvador | Bigné, Enrique Cuenca Antonio C. Miquel, María José Lévy, Jean-Pierre.

Publisher: Madrid (España) : McGraw-Hill 1997Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.83 M438i ] (1).

Marketing Internacional /

by Cateora, Philip R | Graham, John L. Ascencio Lara, Celia trad. Pérez de Lara Choy, María Isabel trad. Pontón Becerril, Susana trad. Sánchez Rodríguez, Rómulo rev. téc. Leroy Beltrán, Catherine rev. téc. Diner, Boris rev. téc.

Edition: 10 ed. Publisher: México : McGraw-Hill 2001Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.8 C182m 10ed ] (1).

Evaluación de Proyectos / .

by Baca Urbina, Gabriel | Toledo Castellanos, Miguel Ángel dir. Roig Vázquez, Pablo E. ed. Montaño González, Diana Karen ed.

Edition: 5 ed. Publisher: México : McGraw-Hill 2006Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.404 B111e 5ed ] (1).

Desarrollo de nuevos productos : creatividad, innovación y marketing / Alejandro Schnarch Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: Sexta edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw-Hill, 2014Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.575 S261d] (2).

Como ganar (y conservar) la ventaja competitiva en los negocios.

by Rothschild, William E.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Unknown language code Publisher: México, D.F. : McGraw-Hill, 1987Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.83 R683c] (1).

Marketing

by Kerin, Roger.

Edition: 7ma Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2004Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 M174] (1). Items available for reference: Biblioteca UDES- Valledupar [Call number: 658.8 M174] (1).
Lists:

Introducción a los Negocios en un Mundo Cambiante

by Ferrell, O.C.

Edition: 4a.ed Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2003Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.4 F277i] (1). Items available for reference: Biblioteca UDES- Valledupar [Call number: 658.4 F277i] (1).

Marketing de servicios; Un enfoque de integracion del cliente a la empresa

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2a. ed Revision tecnica por Celina Madero Irizar Publisher: México : McGraw-Hill 2002Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 Z248m] (2).
Lists:

Management para pequeñą y mediana empresa / Nicholas Bade, Robert Cooke, James Halloran, Paul Resnik.

by Cooke, Robert | Halloran, James.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Bogotá : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.022 M171] (4).

Marketing internacional / Philip R. Cateora, Mary C. Gilly, John L. Graham ; revisión técnica Raúl Mejía Estañol ; traducción Gloria Padilla Sierra.

by Cateora Philip R | Gilly, Mary C | Graham, John L | Mejía Estañol, Raúl [revisor.] | Padilla Sierra, Gloria [traductor.].

Edition: 16 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico McGraw-Hill Education 2014Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658.848 C282m] (1).

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