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Plan de marketing : paso a paso

by Cutropia, Carlos.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic ;2005 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C987p (1). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 C987p (1).

Marketing para emprendedores : cómo identificar oportunidades y desarrollo de empresas exitosas

by Scharnarch Kirberg Alejandro.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Colombia : Ecoe Ediciones Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S216m (1). Checked out (1).

Mercadotecnia : planeación estratégica

by Hughes, G. David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Buenos Aires : Addison-Wesley Iberoamericana ;1986;1986 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H833m (2).

Innovación : estrategias de liderazgo para mercados de alta competencia

by Kuczmarski, Thomas D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.4063 K819i (1).

Distribución comercial

by Diaz de Castro, Enrique C. (coordinador).

Edition: 3 ed,Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 D488 (5).

El plan de marketing en la práctica / Sainz de Vicuña Ancín, José María

by Sainz de Vicuña Ancín, José María.

Edition: 18ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8101 S146p 2013 (2).

El plan de marketing : guía de referencia

by Burk Wood, Marian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Pearson ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B874p (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 B874p (2).

Ganadores del maximarketing : el nuevo poder preocuparse y atreverse

by Rapp, Stan.

Publisher: México : McGraw-Hill 1994Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 R177g (1).

Aseguramiento de calidad en compras: como desarrollar las relaciones comprador-proveedor /

by Gómez Saavedra, Eduardo.

Edition: 2a.ed Publisher: Santafé de Bogotá : Legis 1996Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.7 G652a (2).

Marketing : conceptos y estrategias

by Pride, William M | Ferrel, O.C.

Edition: 9a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 P742m (2).

Sin mentiras : la verdad es la mejor herramienta de ventas

by Maher, Barry.

Edition: 1raMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogota colombia : Mc Graw Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M132m (2).

Administración de marketing : un enfoque en la toma estratégica de decisiones

by Mullins, John W | Walker, Orivelle C. Boyd, Harper W. Larreché, Jean- Claude.

Edition: 5edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw-Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M855a (2).

Innovación, el arte de inventar el futuro

by Valdes Barutti, Luigi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 V152i (2).

Estrategias de marketing : un enfoque basado en el proceso de dirección / José Luis Munuera Alemán, Ana Isabel Rodríguez Escudero.

by Munuera Alemán, José Luis | Rodríguez Escudero, Ana Isabel, 1965-.

Edition: 2a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid : ESIC, 2012Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M868es (2).

La vaca púrpura : diferénciate para transformar tu negocio / Godin, Seth

by Godin, Seth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestion 2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G624v (2).

Mercadotecnia

by Fischer de la Vega, Laura Estela.

Edition: 4a.ed Publisher: México : McGraw-Hill 2011Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.83 F482m (2). Items available for reference: Biblioteca UDES- Valledupar Not for loanCall number: 658.83 F482m (2).

Técnicas cruciales de marketing: paso a paso aumenta las ventas de tu empresa

by Green, Gloria | Williams, Jeffrey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Editorial PAX México ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G722t (1).

Dirección por servicio : la otra calidad; la única reingeniería

by Ginebra, Joan | Arana de la Garza, Rafael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ;1999;1999 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G462d (1).

Dirección de marketing : fundamentos y aplicaciones / Rivera Camino, Jaime

by Rivera Camino, Jaime | Garcillán, Mencía de.

Edition: 3ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 R492d (3).

Implacable

by Johansson, Johny K | Nonaka, Ikujico.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Norma ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 J631i (2).

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