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Mercadotecnia : planeación estratégica by Hughes, G. David. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Buenos Aires : Addison Wesley Iberoamericana ; 1986Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H833m (2).
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Implacable by Johansson, Johny K | Nonaka, Ikujico. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Barcelona : Norma ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 J631i (2).
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Marketing : conceptos y estrategias by Pride, William M | Ferrel, O.C. Edition: 9a ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 P742m (2).
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Fundamentos de marketing by Stanton, William J | Etzel, Michael J | Walker, Bruce J. Edition: 10 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 1996 (4).
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Paradigmas : el negocio de descubrir el futuro by Barker, Joel Arthur. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Santafé de Bogotá : McGraw-Hill ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 B174p (2).
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Dirección por servicio : la otra calidad; la única reingeniería by Ginebra, Joan | Arana de la Garza, Rafael. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G462d (1).
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Gestión de marketing social by Leal Jiménez, Antonio. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.82 L215g (2).
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Distribución comercial Edition: 3 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 D488 (5).
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Sin mentiras : la verdad es la mejor herramienta de ventas by Maher, Barry. Edition: 1 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M132m (2).
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Marketing en la pequeña y mediana empresa by Cyr, Donald | Gray, Douglas. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : Norma ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C97m (2).
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El plan de marketing : paso a paso by Cutropia, Carlos. Edition: 2 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Esic ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C987p (1). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 C987p (1).
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Fundamentos de marketing by Kotler, Philip | Armstrong, Gary. Edition: sexta edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : Pearson educacion ;2003 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K685f 2003 (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 K685f 2003 (2).
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El plan de marketing : guía de referencia by Burk Wood, Marian. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Pearson ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B874p (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 B874p (2).
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Fundamentos de marketing by Stanton, William J | Etzel, Michael J. Walker, Bruce J. Edition: 13edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 2004 (1). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 S816f 2004 (1).
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