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El consumidor frente a la publicidad

by Ferrer Rosello, Clemente.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Zaragoza : Distresa S.A. 1982Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.85 T255c (1).

El comportamiento del consumidor en la estrategia de marketing

by Howard, John A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 H691c (2).

Comportamiento del consumidor : repercusiones en la estrategia de marketing

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Buenos Aires : Addison Wesley Iberoamericana ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 H194c (3).

El cliente es lo primero : estrategia para un servicio de calidad

by Walker, Denis.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1991Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.812 W154c (1).

Marketing financiero

by Embid Herranz, Pedro | Dávila, Miguel Martín | Zorrilla Fernández, Victor.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 1998Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 332.1 E514m (1).

Comportamiento del consumidor

by Schiffman, León G | Kanuk, Leslie Lazar.

Edition: 5a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice-Hall Hispanoamericana ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 S134c (2).
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Comportamiento del consumidor : decisiones y estrategias de Marketing

by Rivas, Javier Alonso.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 R491c (1).

Comportamiento del consumidor

by Assael, Henry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Thomson ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 A881c (1).

Comportamiento del consumidor : comprar, tener y ser

by Solomon, Michael R.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall Hispanoamericana ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 S656c (2).

Comportamiento del consumidor

by Schiffman, Leon G | Lazar Kanuk, Leslie.

Edition: 7 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 S243c (2).
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Mercadotécnia

by Fischer, Laura.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 F481m (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 F481m (2).

Estrategia y tácticas de precios : para tomar decisiones rentables / Thomas T. Nagle

by Nagle, Thomas T | Holden, Reed K.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Prentice-Hall ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 338.52 N613e (5).

Comportamiento del consumidor : construyendo estrategias de marketing

by Hawkins, del I | Best, Roger J | Coney, Kenneth A.

Edition: 9 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 H164c (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8342 H164c (2).

Experiencias y casos de comportamiento del consumidor

by Ruiz de Maya, Salvador | Alonso Rivas, Javier.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 R849e (1).
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Comportamiento del consumidor

by Schiffman, Leon G | Lazar Kanuk, Leslie.

Edition: 8 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 S243c 2005 (2).

Derecho de los consumidores y usuarios

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Valencia (España) : Tirant lo Blanch ; 2007Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: R 339.41 D272 (3). :

El comportamiento del consumidor : quienes son, por qué compran y cómo se puede anticipar cada uno de sus movimientos

by Cohen, Marshal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2006Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 C632c (2).
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Comportamiento del consumidor y estrategia de marketing

by Paul Peter, J | Olson, Jerry C.

Edition: 7 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2006Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 P282c (5).

Comportamiento del consumidor

by Solomon, Michael.

Edition: 7 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson ; 2008Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 S656c 2008 (2).

Consumering / Rovira, Javier.

by Rovira, Javier.

Edition: 3Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 R694c (2).

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