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Trade marketing : un concepto imprescindible en la interacción fabricante, distribuidor

by Domenech Castillo, Joan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 D652t (1).

El plan de marketing en la práctica

by Sainz de Vicuña Ancín, José María.

Edition: 4 ed. Rev.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8101 S146p (1).

Dirección de ventas : organización del departamento comercial y gestión de vendedores

by Artal Castells, Manuel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.81 A781d (1).

Paradigmas : el negocio de descubrir el futuro

by Barker, Joel Arthur.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 B174p (2).

Dirección por servicio : la otra calidad; la única reingeniería

by Ginebra, Joan | Arana de la Garza, Rafael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G462d (1).

Nuevo diccionario de marketing

by Ortega Martínez, Enrique.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1990Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: R 658.8 O782n (1). :

Nuevo producto : creatividad, innovación y marketing

by Schnarch Kirberg, Alejandro.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.575 S136n (2).

Gestión por categorías y trade marketing

by Díaz Morales, Antonio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Prentice Hall ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 D419g (3).

Marketing y ventas de productos industriales

by Reyes, Florián.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8104 R292m (1).

Hablemos de marketing interactivo : reflexiones sobre marketing digital y comercio electrónico

by Fleming, Paul | Alberdi Lang, María José.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 F525h (1).

Marketing de los servicios

by Grande Esteban, Ildefonso.

Edition: 2 ed. Rev. y Aum.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G716m (1).

Marketing internacional

by García Sordo, Juan B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.848 G171m (2).

El plan de marketing : como elaborarlo con ayuda informática

by Cutropia Fernández, Carlo.

Edition: 2 ed. Rev. y Aum.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1998Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C887p (1).

Marketing social : la gestión de las causas sociales

by Moliner Tena, Miguel Angel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1998Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 M654m (2).

Gestión del marketing social

by Leal Jiménez, Antonio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ;2000;2000 Availability: No items available :

Comercio electrónico, publicidad y marketing en internet

by Burgos, Daniel | De León Fernandez, Luz.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B873c (1).

Leyes y negocios en internet

by Hance, Olivier.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H161l (1).

Plan de marketing paso a paso

by Ambrosio, Vicente.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Pearson Educación ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 A517p (1). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 A517p (1).

Técnicas cruciales de marketing : paso a paso aumenta las ventas de tu empresa

by Green, Gloria | Williams, Jeffrey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Editorial PAX ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G722t (1).

Dirección de empresas con mentalidad global

by Jeanny, Jean Pierre.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Pearson ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.4 J216d (2).

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