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Casos de éxito en marketing

by Business Week.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B884 (2).

El comportamiento del consumidor

by Cohen, Marshal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2006Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 C632c (2).

Marketing financiero; nuevas estrategias para el siglo XXI

by Sundardas Mirchadani, Arjan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S862m (2).

Marketing industrial

by Dwyer, Robert | Tanner, John.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 D992m (2).

Fundamentos de marketing

by Stanton, William | Etzel, Michael | Walker, Bruce.

Edition: 14 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 2007 (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 S816f 2007 (2).

Marketing político e imagen de gobierno en funciones

by Fernández Collado, Carlos | Hernández Sampieri, Roberto.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.804 F276m (2).

Los diez pecados capitales del marketing : indicios y soluciones / Philip Kotler

by Kotler, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestión 2000 ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K685p (2).

Comprender el comportamiento de los consumidores : en una semana

by Cave, Susan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestión 2000 ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 657.83408 C192c (2).

La preparación del plan de marketing

by Parmerlee, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestión 2000 ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 P175p (2).

Casos de dirección de marketing

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Pearson ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C186 (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 C186 (1).

Prosperidad en un mundo sin empleo

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bucaramanga (Colombia) : Sic ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 331.117 N247p (1).

La estrategia del océano azul : cómo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia / W. Chan Kim

by Chan Kim, W | Mauborgne, Renee.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 CH16e (6).

Responsabilidad social de la administración en el mundo

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Ascolfa ; 2009Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.408 E618 (1).

Cómo crear y dirigir la nueva empresa

by Florez Andrade, Julio.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Ecoe ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.11 F567c (2).

Gestión de mercados : fundamentos, investigación, estrategias y operación

by Mendoza Torres, Martha.

Edition: 3edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogota : Universidad Ean ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M262g (1).
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Mucho más que un nombre : una introducción a la gestión de marcas

by Davis, Melissa.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 240 p. : Parramon. Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: R 658.827 D194m (2). :
Lists:

Fundamentos de marketing

by Rusell, Edward.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona, España. : Ava Publishing SA ;2010;2010 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 R877f (1).

Marketing 2.0 el nuevo marketing en la web de las redes sociales

by Maquera, Juan Manuel.

Edition: 3ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Alfaomega Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.804 M178m (2).

Neuro marketing : porque tus clientes se acuestan con otros si dicen que les gustas Tu

by Braidot, Nestor.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Colombia : Gestion 2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B714n (2).

Marketing en las redes sociales

by Weber, Larry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw Hill Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 W222m (2).

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