Sistema de Bibliotecas Universidad de Santander

Refine your search

Your search returned 586 results.

Logística y el comercio electrónico

by Durán Heras, Alfonso | Gutiérrez Casas, Gil | Sánchez Chaparro, Teresa.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 380.1 D871l (4).
Lists:

Mercadotécnia

by Fischer, Laura.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 F481m (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 F481m (2).

Marketing de servicios : un enfoque de integración del cliente a la empresa

by Zeithaml, Valerie A.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 Z248m (5).
Lists:

Mercadotecnia

by Fischer, Laura | Espejo Callado, Jorge Angel.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw- Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 F481m (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.83 F481m (2).

Distribución comercial

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 D488 (5).

Comercio internacional : metodología para la formulación de estudios de competitividad empresarial. Guía práctica

by Lerma Kirchner, Alejandro E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Ecafsa ; 1992Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 382 L275 (2).
Lists:

Punto de venta diseño y producción

by Fuentes de la Vega, Francisco.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.157 F826p (1).
Lists:

Markstrat 3 : simulación para la mercadotecnia estratégica

by Larreche, Jean Claude | Gatignon, Hubert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Thomson ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.800285 L177m (2).
Lists:

Introducción al marketing

by Kotler, Philip.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Prentice Hall ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K685i (3).
Lists:

Introducción a la investigación de mercados : un enfoque para América latina

by Benassini, Marcela.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 B261i (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.83 B261i (2).
Lists:

Marketing estratégico en latinoamérica : casos de estudio

by Dandrea, Guillermo | Quelch, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Buenos Aires : Prentice Hall ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 D162m (1).
Lists:

Manual para elaborar un plan de mercadotecnia : un enfoque latinoamericano

by Fernández Valinas, Ricardo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Australia : Ecafsa ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 F276m (2).
Lists:

Estrategias de publicidad y promoción

by Tellis, Gerard J | Redondo, Ignacio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Addison Wesley ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.104 T255e (1).

La guerra de las colas

by Enrico, Roger | Kornbluth, Jesse.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Editorial Norma ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 E674g (1).

Marketing estratégico : referencia a productos industriales

by Carrio Fiore, Jaime.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Mercombo ; 1992Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 C177m (1).
Lists:

Gestión de riesgos financieros : un enfoque práctico para países latinoamericanos

by Soler Ramos, José A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Washington : Banco Interamericano de Desarrollo ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 338.5 S752g (2).

Branding de alta tecnología : creando poder de marca en la nueva dinámica del mercado

by Temporal, Paul | Lee, K. C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 T257b (2).
Lists:

Estrategias para ventas : cómo usar el arte de la guerra para construir relaciones duraderas con los clientes

by Michaelson, Steven W | Michaelson, Gerald A.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M421s (2).

Sin mentiras : la verdad es la mejor herramienta de ventas

by Maher, Barry.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M132m (2).
Lists:

Temas clave en marketing relacional

by Alfaro Faus, Manuel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 A531t (2).
Lists:

Copyright © 2014 Universidad de Santander :: PBX 57-7-6516500 - Todos los derechos reservados
Institución sujeta a inspección y vigilancia por el MEN