Sistema de Bibliotecas Universidad de Santander catalog › Results of search for 'ccl=su:"MERCADEO"'

Innovación : estrategias de liderazgo para mercados de alta competencia

by Kuczmarski, Thomas D.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.4063 K819i (1).

Lists:

Ingeniería Industrial.

Publicidad, marketing y comunicación : herramientas para la pequeña empresa

by Morelo Ayala, Víctor Manuel.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 M672p (1).

Lists:

Marketing bancario : un enfoque estratégico

by Barroso Castro, Carmen.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 332.1 B177m (1).

Lists:

El comercio electrónico : un mercado en expansión

by Solé Moro, M. Luisa.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.514 S652e (3).

Gerencia de marketing : estrategias y programas

by Guiltinan, Joseph P | Paul, Gordon W | Madden, Thomas J.

Edition: 6 ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1998Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G845g (7).

Lists:

Canales de marketing y distribución comercial : el más práctico y efectivo sistema gerencial para el manejo integrado y relacional de los canales de marketing

by Pelton, Lou E | Strutton, David | Lumpkin, James R.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : Irwin/McGraw-Hill ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 P258c (1).

Lists:

Gerencia de ventas al detal

by Hasty, Ron | Reardon, James.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1998Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.87 H188g (1).

Ventas : conceptos, planificación y estrategia

by Stanton, William J | Buskirk, Richard H | Spiro, Rosann L.

Edition: 9 ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8101 S816v (1).

Lists:

Ingeniería Industrial.

Marketing de servicios : estrategias para turismo, finanzas, salud y comunicación

by Cobra, Marcos.

Edition: 2 ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C617m (3).

Lists:

Investigación integral de mercados : un enfoque para el siglo XXI

by Jany Castro, José Nicolás.

Edition: 2 ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 J169i (1).

Lists:

INVESTIGACION.

Trade marketing : un concepto imprescindible en la interacción fabricante, distribuidor

by Domenech Castillo, Joan.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 D652t (1).

Lists:

RICARDO ANDRADE DIAZ MARKETING.

El plan de marketing en la práctica

by Sainz de Vicuña Ancín, José María.

Edition: 4 ed. Rev.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8101 S146p (1).

Lists:

RICARDO ANDRADE DIAZ MARKETING.

Dirección de ventas : organización del departamento comercial y gestión de vendedores

by Artal Castells, Manuel.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.81 A781d (1).

Lists:

Ingeniería Industrial.

Paradigmas : el negocio de descubrir el futuro

by Barker, Joel Arthur.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 B174p (2).

Lists:

Ingeniería Industrial.

Dirección por servicio : la otra calidad; la única reingeniería

by Ginebra, Joan | Arana de la Garza, Rafael.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G462d (1).

Lists:

Ingeniería Industrial.

Nuevo diccionario de marketing

by Ortega Martínez, Enrique.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1990Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: R 658.8 O782n (1). :

Lists:

RICARDO ANDRADE DIAZ MARKETING.

Nuevo producto : creatividad, innovación y marketing

by Schnarch Kirberg, Alejandro.

Edition: 3 ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.575 S136n (2).

Lists:

RICARDO ANDRADE DIAZ MARKETING.

Gestión por categorías y trade marketing

by Díaz Morales, Antonio.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Prentice Hall ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 D419g (3).

Lists:

RICARDO ANDRADE DIAZ MARKETING.

Marketing y ventas de productos industriales

by Reyes, Florián.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8104 R292m (1).

Lists:

RICARDO ANDRADE DIAZ MARKETING.

Hablemos de marketing interactivo : reflexiones sobre marketing digital y comercio electrónico

by Fleming, Paul | Alberdi Lang, María José.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 F525h (1).

Lists:

RICARDO ANDRADE DIAZ MARKETING.

		Innovación : estrategias de liderazgo para mercados de alta competencia by Kuczmarski, Thomas D. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.4063 K819i (1). Lists: Ingeniería Industrial.
		Publicidad, marketing y comunicación : herramientas para la pequeña empresa by Morelo Ayala, Víctor Manuel. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 M672p (1). Lists: COMUNICACION, Ingeniería Industrial, RICARDO ANDRADE DIAZ MARKETING.
		Marketing bancario : un enfoque estratégico by Barroso Castro, Carmen. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 332.1 B177m (1). Lists: banca, Ingeniería Industrial, RICARDO ANDRADE DIAZ MARKETING.
		El comercio electrónico : un mercado en expansión by Solé Moro, M. Luisa. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.514 S652e (3).
		Gerencia de marketing : estrategias y programas by Guiltinan, Joseph P \| Paul, Gordon W \| Madden, Thomas J. Edition: 6 ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1998Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G845g (7). Lists: Ingeniería Industrial, RICARDO ANDRADE DIAZ MARKETING.
		Canales de marketing y distribución comercial : el más práctico y efectivo sistema gerencial para el manejo integrado y relacional de los canales de marketing by Pelton, Lou E \| Strutton, David \| Lumpkin, James R. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : Irwin/McGraw-Hill ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 P258c (1). Lists: Ingeniería Industrial, RICARDO ANDRADE DIAZ MARKETING.
		Gerencia de ventas al detal by Hasty, Ron \| Reardon, James. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1998Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.87 H188g (1).
		Ventas : conceptos, planificación y estrategia by Stanton, William J \| Buskirk, Richard H \| Spiro, Rosann L. Edition: 9 ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8101 S816v (1). Lists: Ingeniería Industrial.
		Marketing de servicios : estrategias para turismo, finanzas, salud y comunicación by Cobra, Marcos. Edition: 2 ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C617m (3). Lists: COMUNICACION, finanzas, MARKETING EN SALUD, RICARDO ANDRADE DIAZ MARKETING.
		Investigación integral de mercados : un enfoque para el siglo XXI by Jany Castro, José Nicolás. Edition: 2 ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 J169i (1). Lists: INVESTIGACION.
		Trade marketing : un concepto imprescindible en la interacción fabricante, distribuidor by Domenech Castillo, Joan. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 D652t (1). Lists: RICARDO ANDRADE DIAZ MARKETING.
		El plan de marketing en la práctica by Sainz de Vicuña Ancín, José María. Edition: 4 ed. Rev.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8101 S146p (1). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Dirección de ventas : organización del departamento comercial y gestión de vendedores by Artal Castells, Manuel. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.81 A781d (1). Lists: Ingeniería Industrial.
		Paradigmas : el negocio de descubrir el futuro by Barker, Joel Arthur. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 B174p (2). Lists: Ingeniería Industrial.
		Dirección por servicio : la otra calidad; la única reingeniería by Ginebra, Joan \| Arana de la Garza, Rafael. Material type: Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G462d (1). Lists: Ingeniería Industrial.
		Nuevo diccionario de marketing by Ortega Martínez, Enrique. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1990Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: R 658.8 O782n (1). : Lists: RICARDO ANDRADE DIAZ MARKETING.
		Nuevo producto : creatividad, innovación y marketing by Schnarch Kirberg, Alejandro. Edition: 3 ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.575 S136n (2). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Gestión por categorías y trade marketing by Díaz Morales, Antonio. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Prentice Hall ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 D419g (3). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Marketing y ventas de productos industriales by Reyes, Florián. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8104 R292m (1). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Hablemos de marketing interactivo : reflexiones sobre marketing digital y comercio electrónico by Fleming, Paul \| Alberdi Lang, María José. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 F525h (1). Lists: RICARDO ANDRADE DIAZ MARKETING.

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