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Comportamiento del consumidor : construyendo estrategias de marketing by Hawkins, del I | Best, Roger J | Coney, Kenneth A. Edition: 9 ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 H164c (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8342 H164c (2).
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Marketing en la pequeña y mediana empresa by Cyr, Donald | Gray, Douglas. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : Norma ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C97m (2).
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Marketing social : teoría y práctica by Pérez Romero, Luis Alfonso. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Pearson ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 P272m (1).
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Experiencias y casos de comportamiento del consumidor by Ruiz de Maya, Salvador | Alonso Rivas, Javier. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Esic ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 R849e (1).
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Los contratos en el marketing internacional by Gómez Cáceres, Diego | Cárle, Gregorio Cristóbal. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : ESIC ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 347.4 G652c (4).
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Introducción al marketing para centros de enseñanza by Cutropia Fernández, Carlo. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Esic ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 371.206 C887i (2).
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Estrategias de marketing ferial by Navarro García, Fernando. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Esic ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 N191e (1).
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Las claves de la publicidad by García Uceda, Mariola. Edition: 5 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Esic ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 G171c (2).
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Marketing promocional by Zorita Lloreda, Enríque. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Esic ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 Z674m (1).
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Marketing relacional by Barroso Castro, Carmen | Armario, Enrique Martin. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Esic ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 B177m (2).
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El plan de marketing : paso a paso by Cutropia, Carlos. Edition: 2 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Esic ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C987p (1). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 C987p (1).
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El plan de marketing en la práctica by Sainz de Vicuña Ancín, José María. Edition: 9 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Esic ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8101 S146p 2004 (1).
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Marketing internacional by Bradley, Frank | Calderon, Haydee. Edition: 5 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Pearson Educación ; 2006Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 B712m (2).
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Mercadotecnia de servicios by Lovelock, Christopher H. Edition: 3 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Pearson Educación ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 L692m (2).
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Comportamiento del consumidor by Schiffman, Leon G | Lazar Kanuk, Leslie. Edition: 8 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Pearson ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 S243c 2005 (2).
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Fundamentos de marketing by Kotler, Philip | Armstrong, Gary. Edition: 6 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Pearson Educación ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K685f 2003 (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 K685f 2003 (2).
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El plan de marketing : guía de referencia by Burk Wood, Marian. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Pearson ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B874p (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 B874p (2).
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Marketing internacional by Cateora, Philip | Graham, John L. Edition: 12 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill ; 2006Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 C182m 2006 (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.84 C182m 2006 (2).
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