Sistema de Bibliotecas Universidad de Santander

Refine your search

Your search returned 263 results.

Dirección de marketing y ventas

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Cultural de Ediciones ; 2002Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: R 658.8 D472 (4). :
Lists:

Diccionario de marketing

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Cultural S.A. ; 1999Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: R 638.803 D411 (1). :
Lists:

Fundamentos y técnicas de investigación comercial

by Grande Esteban, Ildefonso | Abascal Fernandez, Elena.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.57 G716f (1).
Lists:

Firebrands : cómo construir lealtad de marca en la era de internet

by Moon, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.800285 M666f (1).
Lists:

Gestión de marketing social

by Leal Jiménez, Antonio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.82 L215g (2).
Lists:

Diferenciarse o morir: cómo sobrevivir en un entorno competitivo de alto riesgo

by Trout, Jack | Rivkin, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 D432 (1).

Marketing sin dinero : 175 formas gratuitas, fáciles y muy útiles para que los pequeños negocios incrementen sus ventas

by Bade, Nicholas E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658 B122m (1).
Lists:

Comó manejar las relaciones con los clientes en la nueva era de comercio electrónico

by Newell, Frederick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 N292c (1).
Lists:

Estrategias de Marketing para un crecimiento rentable : cursos prácticos

by Múnera Alemán, José Luis.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M868e (1).
Lists:

Comportamiento del consumidor : decisiones y estrategias de Marketing

by Rivas, Javier Alonso.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 R491c (1).
Lists:

Aplicaciones de investigación comercial

by Abascal, Elena | Grande, Ildefonso.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 A118a (1).
Lists:

Investigación de mercados contemporánea

by McDaniel, Carl | Gates, Roger.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Thomson ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 M121i (2).
Lists:

Comportamiento del consumidor

by Assael, Henry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Thomson ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 A881c (1).

Investigación de mercados : concepto y práctica

by Orozco J. Arturo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Norma ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 O769i (2).
Lists:

Marketing internacional

by Cateora, Philip R.

Edition: 10 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 C182m (6).
Lists:

Marketing electoral e imagen de gobierno en funciones : como lograr campañas políticas exitosas

by Fernández Collado, Carlos | Hernández Sampieri, Roberto.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 324.7 F276m (1).
Lists:

Administración de la mercadotecnia

by Czinkota, Michael | Kotabe, Massaaki.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Thomson ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.81 C946a (3).
Lists:

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 11 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 2000 (2).
Lists:

Fundamentos de comercio electrónico

by Velte, Toby J | Elsenpeter, Robert C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.800285 V258f (4).

Publicidad

by Russell J., Thomas | Lane, W. Ronald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 R888p (2).
Lists:

Copyright © 2014 Universidad de Santander :: PBX 57-7-6516500 - Todos los derechos reservados
Institución sujeta a inspección y vigilancia por el MEN