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Publicidad : guía para ejecutivos de marketing

by Hart, Norman A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1993Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 H178p ] (2).

Comercio electrónico, publicidad y marketing en internet

by Burgos, Daniel | De-león Fernandez, Luz.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 B873c ] (1).

Diferenciarse o morir: cómo sobrevivir en un entorno competitivo de alto riesgo

by Trout, Jack | Rivkin, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrd : McGraw-Hill ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.802 D432 ] (1).

Smart : lo fundamental y lo mas efectivo acerca del marketi-ng

by Mariotti, john.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santa fe de bogota : McGraw-Hill ;2002;2002 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M174s ] (1).

Publicidad; Guía para ejecutivo de marketing

by Hart, Norman A.

Edition: 1a. ed Revision tecnica por Alberto Narvaez Rozo Publisher: Colombia : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 659.1 H178p] (1).

Marketing : enfoque América Latina

by Arellano Cueva, Rolando.

Edition: 1a. ed revisión técnica por José Luis Robles Ramírez... [et al.]. Publisher: México : McGraw-Hill 2000Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 A725m] (1).

Las 22 leyes inmutables del marketing : violelas a su propio riesgo

by Ries, Al | Trout, Jack.

Publisher: Colombia : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 R428l] (1).

Gerencia de marketing: estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden; traductor Cecilia Ávila de Barón, revisión técnica Gabriel Pérez Cifuentes

by Gultinan, Joseph P | Paul, Gordon W. Madden, Thomas J. Ávila de Barón, Cecilia trad. Pérez Cifuentes, Gabriel rev. téc.

Edition: 6 ed. Publisher: Santafé de Bogotá : McGraw-Hill 1998Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.8 G845g 6ed ] (4).

Mercadoctenia / Laura Fischer de la Vega

by Fischer de la Vega, Laura.

Edition: 2ed.Material type: Article Article; Format: print festschrift ; Literary form: Fiction ; Audience: Specialized; Publisher: México : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.8 F471m] (1).

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