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Nuevo producto : creatividad, innovación y marketing

by Schnarch Kirberg, Alejandro.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.575 S136n (2).

Marketing internacional

by García Sordo, Juan B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.848 G171m (2).

Gestión del marketing social

by Leal Jiménez, Antonio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ;2000;2000 Availability: No items available :

Comercio electrónico, publicidad y marketing en internet

by Burgos, Daniel | De León Fernandez, Luz.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B873c (1).

Leyes y negocios en internet

by Hance, Olivier.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H161l (1).

Firebrands : cómo construir lealtad de marca en la era de internet

by Moon, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.800285 M666f (1).

Gestión de marketing social

by Leal Jiménez, Antonio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.82 L215g (2).

Diferenciarse o morir: cómo sobrevivir en un entorno competitivo de alto riesgo

by Trout, Jack | Rivkin, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 D432 (1).

Marketing sin dinero : 175 formas gratuitas, fáciles y muy útiles para que los pequeños negocios incrementen sus ventas

by Bade, Nicholas E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658 B122m (1).

Comó manejar las relaciones con los clientes en la nueva era de comercio electrónico

by Newell, Frederick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 N292c (1).
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Marketing internacional

by Cateora, Philip R.

Edition: 10 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 C182m (6).

Marketing electoral e imagen de gobierno en funciones : como lograr campañas políticas exitosas

by Fernández Collado, Carlos | Hernández Sampieri, Roberto.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 324.7 F276m (1).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 11 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 2000 (2).

Fundamentos de comercio electrónico

by Velte, Toby J | Elsenpeter, Robert C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.800285 V258f (4).

Grandes marcas, grandes dificultades : lecciones aprendidas de los errores de otros

by Trout, Jack | Peralba, Raúl.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 T768g (2).

Smart : lo fundamental y lo mas efectivo acerca del marketing

by Mariotti, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M174s (1).

Smart : lo fundamental y lo mas efectivo acerca del e-commerce

by Cunnigham, mike.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.800285 C866s (1).

E-marketing : estrategias de mercadotecnia para promover su marca en internet

by Collin, Simon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.800285 C655e (2).

Logística y el comercio electrónico

by Durán Heras, Alfonso | Gutiérrez Casas, Gil | Sánchez Chaparro, Teresa.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 380.1 D871l (4).

Mercadotécnia

by Fischer, Laura.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 F481m (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 F481m (2).

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