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Mercadotecnia : planeación estratégica

by Hughes, G. David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Buenos Aires : Addison Wesley Iberoamericana ; 1986Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H833m (2).

Implacable

by Johansson, Johny K | Nonaka, Ikujico.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Norma ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 J631i (2).

Marketing : conceptos y estrategias

by Pride, William M | Ferrel, O.C.

Edition: 9a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 P742m (2).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 10a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 1996 (4).

Innovación : estrategias de liderazgo para mercados de alta competencia

by Kuczmarski, Thomas D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.4063 K819i (1).

Dirección por servicio : la otra calidad; la única reingeniería

by Ginebra, Joan | Arana de la Garza, Rafael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ;1999;1999 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G462d (1).

Técnicas cruciales de marketing: paso a paso aumenta las ventas de tu empresa

by Green, Gloria | Williams, Jeffrey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Editorial PAX México ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G722t (1).

Los secretos del marketing boca a boca : cómo desencadenar ventas exponenciales propiciando la circulación de información

by Silverman, George.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.81 S439s (2).

Distribución comercial

by Diaz de Castro, Enrique C. (coordinador).

Edition: 3 ed,Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 D488 (5).

Sin mentiras : la verdad es la mejor herramienta de ventas

by Maher, Barry.

Edition: 1raMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogota colombia : Mc Graw Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M132m (2).

El cliente manda : la importancia de las cadenas de abastacimiento en la satisfacción de sus necesidades

by Blackwell, Roger D | Stephan, Kristina.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Norma ;2002;2002 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.81 B511c (4).

Marketing en la pequeña y mediana empresa

by Cyr, Donald | Gray, Douglas.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C97m (2).

El plan de marketing : paso a paso

by Cutropia, Carlos.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C987p (1). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 C987p (1).

Fundamentos de marketing

by Kotler, Philip | Armstrong, Gary.

Edition: sexta edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Pearson educacion ;2003 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K685f 2003 (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 K685f 2003 (2).

El plan de marketing : guía de referencia

by Burk Wood, Marian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Pearson ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B874p (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 B874p (2).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 13edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 2004 (1). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 S816f 2004 (1).

Administración de marketing : un enfoque en la toma estratégica de decisiones

by Mullins, John W | Walker, Orivelle C. Boyd, Harper W. Larreché, Jean- Claude.

Edition: 5edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw-Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M855a (2).

Innovación, el arte de inventar el futuro

by Valdes Barutti, Luigi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 V152i (2).

Fundamentos de marketing

by Stanton, William | Etzel, Michael Walker, Bruce.

Edition: 14edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw- Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 2007 (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 S816f 2007 (2).

Mercadotecnia

by Fischer Laura | Espejo Jorge.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw Hill Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 F482m 2011 (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.83 F482m 2011 (2).

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