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Comportamiento del consumidor y estrategia de marketing

by Paul Peter, J | Olson, Jerry C.

Edition: 7edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Mc Graw- Hill ;2006;2006 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 P282c (5).

Gerencia del Servicio Karl, Albrecht.

by Albrecht, Karl.

Language: Spa Publisher: Colombia : Legis, 1988Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658 A527g (5), Biblioteca UDES- BogotáCall number: 658.8 A517g (1).

Comportamiento del Consumidor Michael R, Solomon.

by Solomon, Michael R.

Language: Spanish Publisher: México : Prentice-Hall, 1997Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658 S656c (1), Biblioteca UDES- BogotáCall number: 658.8342 S656c (1).

El cliente es lo primero : estrategia para un servicio de calidad

by Walker, Denis.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1991Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.812 W154c (1).

Estrategia y tácticas de precios : para tomar decisiones rentables / Nagle, Thomas T.

by Nagle, Thomas T | Holden, Reed k.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Prentice Hall Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 338.52 N613e (5).

Máster en Marketing / Philip, Kotler.

by Kotler, Philip | Establier, María Luisa [Trad.].

Publisher: Bilbao (España) : Deusto, 2003Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.8 M185m (2).

Comportamiento del consumidor : construyendo estrategias de marketing

by Hawkins, del I | best, roger j | Coney, kenneth a.

Edition: 9 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 H164c (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8342 H164c (2).

Comportamiento del Consumidor y Marketing Rolando, Arellano.

by Arellano, Rolando.

Language: Spanish Publisher: México : Horla, 1993Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658 A725c (2), Biblioteca UDES- BogotáCall number: 658.82 A73l (2).

Comportamiento del Consumidor

by Schiffman, Leon G.

Edition: 5a.ed Language: Spanish Publisher: México : Prentice-Hall 1997Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658 S243c (1).

Comportamiento del consumidor; quienes son, por que compran y cómo se puede anticipar cada uno de sus movimientos

by Cohen, Marshal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2006;2006 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 C632c (2).
Lists:

El consumidor frente a la publicidad

by Ferrer Rosello, Clemente.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Zaragoza : Distresa, S.A. ;1982Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.85 T255c (1).

Comportamiento del consumidor : repercusiones en la estrategia de marketing

by Hawkins, Del I | Best, Roger J. Coney, Kenneth A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Buenos Aires : Addison-Wesley Iberoamericana ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 H194c (3).

Comportamiento del Consumidor

by Schiffman, Leon G.

Edition: 5a.ed Language: Spanish Publisher: México : Prentice-Hall 1997Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8342 S243c (1).

El comportamiento del consumidor en la estrategia de marketing

by Howard, John A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 H691c (2).

Comportamiento del consumidor

by Schiffman, León G | Kanuk, Leslie Lazar.

Edition: 5a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice-Hall Hispanoamericana ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 S134c (2).
Lists:

Comportamiento del consumidor / Leon G. Schiffman, Joseph Wisenblit ; traducción, Luis Oscar Madrigal Muñiz ; revisión técnica, Julieta Mercado González.

by Schiffman, Leon G | Wisenblit, Joseph.

Edition: 11 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: México : Pearson Educación, 2015Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 S243c 2015 (2).

Responsabilidad Social Empresarial Osorio León, Andrea Vanesa

by Osorio León, Andrea Vanesa | Campos, Jorge Lionel - Asesor | Plazas, Luis Michael - Asesor.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spa Publisher: Bogotá : Fundación Tecnológica Autónoma de Bogotá FABA, 2017Dissertation note: Trabajo de Grado, 2017. Availability: Items available for reference: Biblioteca UDES- Bogotá Not for loanCall number: T42.17 O83c (1). :

Estatuto del consumidor : derechos de los compradores, consumidores y usuarios de servicios

by Vargas Otalora, Nicolas.

Edition: 15a. ed Publisher: Bogotas, Colombia : Leyer 2014Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 347.4 V173e (3).

Marketing de Productos / Gray, Douglas

by Gray, Douglas.

Language: Spanish Publisher: España : Ediciones Granica S.A 1995Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.835 G719m (2).

Publicidad: Comunicacion Integral en Marketing / Rubén, Treviño Martinez.

by Treviño Martinez, Rubén.

Language: Spa Publisher: México : Mc Graw-Hill, 2000Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.11 T729p (1), Biblioteca UDES- BogotáCall number: 658.82 T728p (1).

Gerencia del Servicio

by Albrecht, Karl.

Language: Spanish Publisher: Colombia : Legis 1988Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.812 A517g (3).

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