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Publicidad; Guía para ejecutivo de marketing by Hart, Norman A. Edition: 1a. ed Revision tecnica por Alberto Narvaez Rozo Publisher: Colombia : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 659.1 H178p (1).
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Marketing by McCarthy, E. Jerome | Perreault, William D. Edition: 11 Publisher: España : IRWIN 1996Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 M111m (1).
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Fundamentos de mercadotecnia by Kotler, Philip | Armstrong, Gary. Edition: 4a. ed / revisión técnica por Marcela Benassini Félix. Publisher: México : Prentice-Hall Hispanoamericana 1998Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 K685fu (1).
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Servicio a clientes by Buckner, Leroy M. Edition: 2a. ed / Revisión técnica por Susana Richkarday de Gil Publisher: México : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.812 B814s (1).
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Matemáticas en la mercadotecnia by Logan, William B | Freeman, M. Herbert. Edition: 2a. ed / Revisión técnica por Hector Villarreal V. Publisher: México : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.816 L631m (1).
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Marketing; Su esencia conceptual by Paramo Morales, Dagoberto. Publisher: Colombia : Ediciones Uninorte 2004Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 P175m (1).
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Marketing by Kerin, Roger. Edition: 7ma Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2004Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 M174 (1). Items available for reference: Biblioteca UDES- Valledupar Not for loanCall number: 658.8 M174 (1).
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El Libro del Año en Mercadeo by Thomas, Michael J. Language: Spanish Publisher: Colombia : Colombia Legis 1991Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 T365l (1).
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La Revolucion del Marketing / Clancy, Kevin J by Clancy, Kevin J. Language: Spanish Publisher: Argentina : Vurjara Editor S.A 1994Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 C516r (1).
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Campañas Publicitarias Exitosas by Lasker, Albert Davis. Language: Spanish Publisher: Santafé de Bogotá : Mc Graw-Hill 1994Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 659.113 L184c (1).
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Publicidad Radiogónica / Schulberg, Bob by Schulberg, Bob. Language: Spanish Publisher: Santafé de Bogotá : Mc Graw-Hill 1994Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 659.1 S285p (1).
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Principios de Estrategia Empresarial by Ulrich, Hans. Language: Spanish Publisher: Buenos Aires, Argentina El Ateneo 1983Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.4 U574p (1).
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Investigación de Mercados by Kinnear, Thomas C. Language: Spanish Publisher: Colombia : Mc Graw-Hill 1993Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.83 K466i (2).
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Estrategias de mercadeo by Martinez Bautista, Carmen Elisa. Publisher: Bucaramanga : Universitaria de Santander-UDES. Escuela Internacional de Postgrados 2000Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 M178e (1).
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