Sistema de Bibliotecas Universidad de Santander

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Investigación de mercados : un enfoque aplicado

by Kinnear, Thomas C | Taylor, James R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Mcgraw-Hill ; 1989Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 K466i 1989 (1).
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El teletrabajo : una nueva sociedad en la era de la tecnología

by Ortíz Chaparro, Francisco.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 331.117 O784t (1).
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Mercados de divisas y mercados de dinero : operaciones de moneda nacionales y extranjeras

by Riehl, Heinz | Rodríguez, Rita M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 1990Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 332.45 R423m (4).

Ingeniería financiera : la gestión en los mercados financieros internacionales

by Díez de Castro, Luis.

Edition: 2a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Osborne/McGraw-Hill ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 332.042 D429i (2).
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Marketing internacional avanzado

by Bertrán, Josep.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.848 B278m (2).
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Marketing internacional

by García Cruz, Rosario.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1998Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.848 G171m (1).
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Marketing internacional

by Czinkota, Michael R | Ronkainen, Ilka A.

Edition: 4 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.848 C946m (1).
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Marketing : un enfoque global

by McCarthy, Jerome.

Edition: 13 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.848 M111m (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.848 M111m (1).
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Marketing internacional

by García Sordo, Juan B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.848 G171m (2).
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Logística y marketing para la distribución comercial

by Soret Los Santos, Ignacio.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 S628L (2).
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Diferenciarse o morir: cómo sobrevivir en un entorno competitivo de alto riesgo

by Trout, Jack | Rivkin, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 D432 (1).

Marketing al revés : como convertir a sus anteriores clientes en sus mejores clientes

by Walther, George R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.812 W158m (1).
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Comprender los mercados de futuros

by Puig, Xavier | Viladot, Jordi.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestión 2000 ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.575 P843c (1).

Marketing internacional

by Czinkota, Michael R | Ronkainen, Ilkka A.

Edition: 6 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 C946m (1). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.84 C946m (2). Damaged (1).
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El desafío del EVA : cómo implementar el cambio del valor agregado en la organización

by Stern, Joel M | Shiely, John S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.15 S827d (2).

Finanzas básicas para no financieros

by Ortíz Anaya, Héctor.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Australia : Thomson ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.15 O784f (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.15 O784f (2).
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Una aproximación al mercadeo ecológico / Walter Pardave Livia

by Pardave Livia, Walter | Pinzón Mujica, Edgar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Sic ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8343 P172a (2).

Marketing estratégico : referencia a productos industriales

by Carrio Fiore, Jaime.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Mercombo ; 1992Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 C177m (1).
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Publicidad y promoción : perspectiva de la comunicación de marketing integral

by Belch, George E | Belch, Michael A.

Edition: 6 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.82 B252p (2).
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Investigación integral de mercados : decisiones sin incertidumbre

by Jany Castro, José Nicolás.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 J169i (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.83 J169i (2).
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