Sistema de Bibliotecas Universidad de Santander

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Diseño de una estrategia shopper marketing para centro de negocio “Río del Hato” Marval s.a

by Ahumada Villalba, Annally | Andrade Díaz, Ricardo Msc [Director ].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Bucaramanga Universidad de Santander 2015Dissertation note: Postgrados - Especialización en Gerencia de Mercadeo Especialista en Gerencia de Mercadeo Universidad de Santander 2015 Online access: Disponible en Repositorio Institucional Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: T 54.15 A385d (1). :
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Efectividad de los procesos de marketing directo telefónico para favorecer y promocionar el canal de venta directa en linea de vehículo del Banco Finandina. Miguel Enrique Parra Martínez.

by Parra Martínez, Miguel Enrique | Rubiano Prada, Leidy Alejandra (Autor.) | Sánchez Rojas, Sergio Humberto (Asesor.) | Lovera González, Jorge Hernán (Asesor.).

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Bogotá Fundación Tecnológica Autónoma de Bogotá FAB, 2015Dissertation note: Trabajo de Grado 2015 Availability: Items available for reference: Biblioteca UDES- Bogotá Not for loanCall number: T04.15 P177e (1). :
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Value-based pricing : drive sales and boost your bottom line by creating, communicating and capturing customer value / by Harry Macdivitt, Mike Wilkinson.

by Macdivitt, Harry | Wilkinson, Mike, 1953-.

Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction Language: English Publisher: New York : McGraw-Hill, c2012Online access: table of contents Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.812 M112v (2).

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Factores que influyen en la competitividad de Jugos Jumex en Colombia Angge Viviana Garzón Cortes.

by Garzón Cortes, Angee Viviana | Jiménez Cruz, Jenny (Asesor.) | Villabona Reyes, Carlos Gustavo (Asesor.).

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Bogotá Fundación Tecnológica Autónoma de Bogotá FAB, 2015Dissertation note: Trabajo de Grado 2015 Availability: Items available for reference: Biblioteca UDES- Bogotá Not for loanCall number: T04.15 G19f (1). :
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Plan de fortalecimiento empresarial.

by Guerrero Moncada, Blanca Esther.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Universidad Simn̤ Bolv̕ar 2011Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 650 G827p (1).
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Aseguramiento de calidad en compras: como desarrollar las relaciones comprador-proveedor /

by Gómez Saavedra, Eduardo.

Edition: 2a.ed Publisher: Santafé de Bogotá : Legis 1996Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.7 G652a (2).

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Revista Entrepreneur

by G21 -Iasa Comunicación | Impresiones Aéreas S.A.

Material type: Continuing resource Continuing resource; Type of continuing resource: periodical Language: Spanish Publisher: México : Impresiones Aéreas S.A. 2004Online access: Acceso Electronico Availability: Items available for loan: Biblioteca UDES- Cucuta (125).

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Revista M2M

by Legis S.A.

Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical Language: Spa Publisher: Bogota Legis S.A 2012Online access: Acceso Electrónico Availability: Items available for loan: Biblioteca UDES- Cucuta (11).

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Revista P&M (Publicidad y Mercadeo)

by GYG Servicios Empresariales S.A.S.

Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical Language: Spa Publisher: Bogota Edición PyM S.A.S 1997Online access: Acceso Electrónico Availability: Items available for loan: Biblioteca UDES- Cucuta (203).

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Revista De Logística

by Legis S.A.

Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical Language: Spa Publisher: Bogota Legis S.A 2009Online access: Acceso Electrónico Availability: Items available for loan: Biblioteca UDES- Cucuta (17).
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Desarrollo de nuevos productos : creatividad, innovación y marketing / Alejandro Schnarch Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: Sexta edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw-Hill, 2014Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.575 S261d (2).
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Marketing político y electoral / Francisco Javier Barranco Saiz

by Barranco Saiz, Francisco Javier.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid : Pozuelo de Alarcón, Madrid : Pirámide ; ESIC, cop. 2015Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 324.7 B177m (1).
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Relogo : [re-designing the brand = pour repenser la marque].

Edition: English language ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English, French, Italian, Spanish Publisher: Barcelona : Promopress, ©2011Other title: Re-designing the brand | Pour repenser la marque.Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 741.6 R256 (1).

SEO : técnicas avanzadas : [las claves para ser los primeros] / Fernando Maciá Domene ; [prólogo de Gianluca Fiorelli].

by Maciá Domene, Fernando | Fiorelli, Gianluca [pr.].

Material type: Text Text; Format: print ; Literary form: Essays Language: Spanish Publisher: Madrid : Anaya Multimedia, 2015Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.872 M114s (1).

Casos de comportamiento del consumidor : reflexiones para la dirección de marketing / Salvador Ruiz de Maya, Ildefonso Grande Esteban.

by Ruiz de Maya, Salvador | Grande Esteban, Ildefonso.

Edition: 1a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 R849c (1).
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Marketing de los servicios de la salud para no marketinianos : diagnosticar como paciente, tratar como cliente / María Ángeles Jiménez.

by Jiménez, María Angeles.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : Ediciones Pirámide, 2015Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 610.688 J452m (1).
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Técnicas de análisis de datos en investigación de mercados / coordinador Teodoro Luque Martínez.

by Luque Martínez, Teodoro [dir.].

Edition: 2a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid : Pirámide, 2012Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 T216 (1).
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Marketing del turismo rural / Blanca García Henche.

by García Henche, Blanca.

Edition: 3a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid : Pirámide : ESIC, cop. 2011Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 338.4791 G171m (1).
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Investigación de mercados / coordinadores, Águeda Esteban Talaya, Arturo Molina Collado ; autores, María del Carmen Alarcón del Amo ...

by Esteban Talaya, Águeda [coord.] | Molina Collado, Arturo [coord.] | Alarcón del Amo, María del Carmen.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid : ESIC, 2014Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 I692 (1).

El nuevo marketing relacional : conseguir el éxito de un negocio empleando las redes sociales / Mari Smith ; [prólogo de Guy Kawasaki ; traductor, Francisco José Salcedo Sotoca].

by Smith, Mari, 1966- | Kawasaki, Guy | Salcedo Sotoca, Francisco José.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publisher: Madrid : Anaya Multimedia, ©2012Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S548n (1).
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