Audience : marketing in the age of subscribers, fans & followers / Jeffrey K. Rohrs.
Material type: TextLanguage: English Publisher: Hoboken, New Jersey : John Wiley & Sons, 2014Description: x, 278 p. : ill. ; 24 cmISBN: 9781118732731; 1118732731Subject(s): Marketing sur Internet | Médias sociaux | Internet marketing | Social media | Marketing sur Internet | Médias sociaux | MERCADEO POR INTERNETDDC classification: 658.872 Online resources: More Info | table of contentsItem type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Libros / General | Biblioteca Central UDES- Bucaramanga | Colección General | 658.872 R637a (Browse shelf) | Ej. 1 | Available | 028650 | ||
Libros / General | Biblioteca Central UDES- Bucaramanga | Colección General | 658.872 R637a (Browse shelf) | Ej. 2 | Available | 028651 |
Includes index.
Comprend des réf. bibliogr.
Audiences as assets: think like the boss -- The audience imperative: our hybrid source of business energy -- Your proprietary audiences: seekers, amplifiers & joiners -- The VIP joiners: subscribers, fans & followers -- Beyond Don Draper: pain, owned & earned media -- Increase what matters: size, engagement & value -- A larger font: our long-term responsibilities -- Website: marketing's magnetic center -- Email: the bedrock audience -- Facebook: making it personal -- Twitter: real-time characters -- Blogs: a website by another name -- Mobile apps: audiences on the go -- LinkedIn: the professional audience -- YouTube: internet built the video star -- Google+: the great unknown -- Pinterest: a collection of beautiful followers -- SMS: cutting through the cutter -- Instagram: moving pictures -- Podcasts: listen carefully -- Other audience channels: more? You want more?!? -- Map & align: strategy and team -- Built & engage: audiences on demand -- Serve, honor, deliver, surprise & delight: the red velvet touch -- Test & evolve: what marketers can learn from 5,000 years of football
There are no comments on this title.