Sistema de Bibliotecas Universidad de Santander

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Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarg Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: 3. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá ; Buenos Aires : McGraw-Hill, ©2001Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.575 S251 2001 (1). :
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Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarg Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: 3. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá ; Buenos Aires : McGraw-Hill, ©2001Availability: No items available :
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Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarg Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: 3. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá ; Buenos Aires : McGraw-Hill, ©2001Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.575 S251 2001 (1). :
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Marketing para emprendedores / Alejandro Schnarch Kirberg, David Schnarch González.

by Schnarch Kirberg, Alejandro | Schnarch González, David.

Edition: 1a ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ecoe, 2010Availability: No items available : Checked out (1).
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Como ganar (y conservar) la ventaja competitiva en los negocios.

by Rothschild, William E.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: SPA Publisher: México, D.F. : McGraw-Hill, 1987Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.83 R683c (1).

Gerencia del Servicio

by Albrecht, Karl.

Language: Spanish Publisher: Colombia : Legis 1988Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.812 A517g (3).

Macrologística internacional [electronic resource].

by Silvera Escudero, Rodolfo Enrique.

Edition: 1 ed.Material type: Text Text; Literary form: Not fiction Language: Spanish Publisher: Bogotá : Ecoe Ediciones, 2018Online access: Click here to view book Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.5 S459m (2).
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Marketing

by Kerin, Roger.

Edition: 7ma Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2004Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 M174 (1). Items available for reference: Biblioteca UDES- Valledupar Not for loanCall number: 658.8 M174 (1).
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Introducción a los Negocios en un Mundo Cambiante

by Ferrell, O.C.

Edition: 4a.ed Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2003Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.4 F277i (1). Items available for reference: Biblioteca UDES- Valledupar Not for loanCall number: 658.4 F277i (1).

Campañas Publicitarias Exitosas

by Lasker, Albert Davis.

Language: Spanish Publisher: Santafé de Bogotá : Mc Graw-Hill 1994Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 659.113 L184c (1).

Publicidad Radiogónica / Schulberg, Bob

by Schulberg, Bob.

Language: Spanish Publisher: Santafé de Bogotá : Mc Graw-Hill 1994Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 659.1 S285p (1).
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Principios de Estrategia Empresarial

by Ulrich, Hans.

Language: Spanish Publisher: Buenos Aires, Argentina El Ateneo 1983Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.4 U574p (1).

Gerencia de marketing / Mario Giraldo Oliveros,David Juliao Esparragoza.

by Giraldo Oliveros, Mario | Esparragoza, David Juliao | Acevedo Navas, Christian [editor.] | Cotes Escolar, Jaime [editor.] | Martinez Diaz, Domingo | Ortiz Velasquez, Mauricio | Pr̀amo Morales, Dagoberto | Silva Guerra, Harold.

Edition: Editores Christian Acevedo Navas, Jaime Cotes Escolar, [et all].Material type: Text Text; Literary form: Not fiction ; Audience: General; Publisher: Barranquilla : Universidad del norte : ECOE Ediciones, 2016Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.802 G471g (2).

Estrategias de marketing : un enfoque basado en el proceso de dirección / José Luis Munuera Alemán, Ana Isabel Rodríguez Escudero.

by Munuera Alemán, José Luis | Rodríguez Escudero, Ana Isabel, 1965-.

Edition: 2a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid : ESIC, 2012Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M868es (2).

Dirección de marketing : fundamentos y aplicaciones / Jaime Rivera Camino y Mencía de Garcillán.

by Rivera Camino, Jaime | De Garcillán López-Rua, Mencía.

Edition: 2a ed. revisada y actualizada.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: México : Alfaomega, ©2012Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 R492d 2012 (1).

Marketing internacional / Philip R. Cateora, Mary C. Gilly, John L. Graham ; revisión técnica Raúl Mejía Estañol ; traducción Gloria Padilla Sierra.

by Cateora Philip R | Gilly, Mary C | Graham, John L | Mejía Estañol, Raúl [revisor.] | Padilla Sierra, Gloria [traductor.].

Edition: 16 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico McGraw-Hill Education 2014Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.848 C282m (1).

El marketing interno y la gestión de los recursos humanos : la comunicación en la empresa

by Tudurí, José Ramón.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: [Place of publication not identified] : Editorial Académica Española 2011Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8102 T828m (1).

Gestión de municipios turísticos : instrumentos básicos de acción /

by Wallingre, Noemi | Villar, Alejandro [compiladores].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: spa Publisher: Bogotá: Buenos Aires : Ecoe Ediciones ; Editorial Universidad Nacional de Quilmes, 2018Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 338.47 G288 (2).

Emprendimiento : conceptos y plan de negocios / Carlos Prieto Sierra.

by Prieto Sierra, Carlos.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: México : Pearson Educación ; 2017Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.11 P742e (1). Damaged (1).

Marketing 5.0 / Philip Kotler

by Kotler, Philip | Kartajava, Hermawan | Setiawan, Iwan.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Bogotá : Editorial Almuzara ; 2022Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 006.3 K685m (4).

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