Sistema de Bibliotecas Universidad de Santander

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Marketing digital : mobile marketing, SEO y analítica web / María Ángeles Hernández Dauder, José María Estrade Nieto, David Jordán Soro.

by Hernández Dauder, María Ángeles | Estrade Nieto, José María | Jordán Soro, David.

Edition: Edición 2017.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid : Anaya Multimedia, cop. 2017Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H276m (1).
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Merchandising : auditoría de marketing en el punto de venta / Ricardo Palomares

by Palomares Borja, Ricardo.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial 2015Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.82 P156m (1).
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Fundamentos de mercadeo / Sara Catalina Forero Molina.

Edition: 1 ed.Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá ECOE 2017Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 F862 (1).

Ejercicios de marketing : herramientas eficaces para la toma de decisiones / Rosa M. Hernández Maestro, Álvaro Garrido Morgado, Ángela González Lucas.

by Hernández Maestro, Rosa M | Garrido Morgado, Álvaro | González Lucas, Ángela.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón : ESIC, 2016Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H276e (1).
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Mobile marketing / Jeanne Hopkins, Jamie Turner ; traductor Francisco José Salcedo Sotoca.

by Hopkins, Jeanne | Turner, Jamie | Salcedo Sotoca, Francisco José [tr.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: spa Original language: English Publisher: Madrid : Anaya Multimedia, 2013Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.80025 H674m (1).
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Comunicación integrada de marketing / Antonia María Estrella Ramón, Cristina Segovia López

by Estrella Ramón, Antonia María | Segovia López, Cristina [aut].

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC 2016Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 E887c (1).
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Neurociencia, empresa y marketing / Lucía Sutil Martín (coord.).

by Sutil, Lucía [coord.].

Edition: 1a. ed.Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 611.81 N287 (1).
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Entorno, mercado, clientes, producto y precio / Víctor Valencia López

by Valencia López, Víctor.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial D.L. 2013Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 V152e (1).
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Bajo la influencia del branded content : efectos de los contenidos de marca en niños y jóvenes / Coordinadores: Rodrigo Ron, Antón Álvarez y Patricia Núñez.

by Ron, Rodrigo | Álvarez, Antón | Nuñez, Patricia.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcon (Madrid) : Esic, 2014Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B146 (1).
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Sé innovadoRH : utiliza las claves del marketing para potenciar la gestión de personas / Daniel Primo Niembro, Eugenio de Andrés Rivero.

by Primo Niembro, Daniel | Andrés Rivero, Eugenio de.

Material type: Text Text; Format: print ; Literary form: Fiction Language: Spanish Publisher: Madrid : Esic, 2010Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 P745i (1).
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Impulsa tu marca, incrementa las ventas : descubre los datos que desmienten los mitos del marketing / César Valencoso

by Valencoso, César, 1970-.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Barcelona Profit D.L. 2016Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 V152im (1).
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Los 5 pilares del branding : anatomía de la marca [Joan Costa ... et al.]

by Costa, Joan, 1926-.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Tiana, Barcelona CPC 2013Other title: Cinco pilares del branding.Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 P451 (1).
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Marketing de fidelización / Blanca García Gómez, Ana Gutiérrez Arranz.

by García Gómez, Blanca | Gutiérrez Arranz, Ana.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid : Pirámide, cop. 2013Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G171m (1).
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Promociones en el punto de venta / Marta Muñiz Ferrer

by Muñiz Ferrer, Marta.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid Pirámide D.L. 2012Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M864p (1).
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Digitaliza tu negocio / David Villaseca Morales

by Villaseca Morales, David.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial 2016Other title: ¿Cómo desarrollar tus proyectos y crecer aprovechando los grandes cambios de la revolución digital?.Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 V455d (1).
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Marketing en el sector turístico / Laura Mª Martos Martínez

by Martos Martínez, Laura María [aut].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid Síntesis D.L. 2015Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M178m (1).
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El ROI como métrica de la eficacia del marketing : cálculo a través de métodos cuantitativos / Pablo J. López Tenorio, Mariano Méndez Suárez

by López Tenorio, Pablo J | Méndez Suárez, Mariano.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial 2013Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 L672r (1).
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Marketing y venta de productos de gran consumo a través del packaging / Ángel Luis Cervera

by Cervera Fantoni, Ángel Luis.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial 2014Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C279m (1).
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Influencia de las estrategias promocionales de las marcas de fabricante sobre las ventas de las marcas de la distribución : un estudio de la categoría de bebidas energéticas tesis doctoral realizada por Cristina Marín Palacios ; dirigida por Carmelo Idoeta y José María Cubillo Pinilla

by Marín Palacios, Cristina.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial D.L. 2016Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M174in (1).
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Marketing para emprendedores / Alejandro Schnarch Kirberg, David Schnarch González.

by Schnarch Kirberg, Alejandro | Schnarch González, David.

Edition: 1a ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ecoe, 2010Availability: No items available : Checked out (1).
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