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Bajo la influencia del branded content : efectos de los contenidos de marca en niños y jóvenes / Coordinadores: Rodrigo Ron, Antón Álvarez y Patricia Núñez.

by Ron, Rodrigo | Álvarez, Antón | Nuñez, Patricia.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcon (Madrid) : Esic, 2014Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B146 (1).

Sé innovadoRH : utiliza las claves del marketing para potenciar la gestión de personas / Daniel Primo Niembro, Eugenio de Andrés Rivero.

by Primo Niembro, Daniel | Andrés Rivero, Eugenio de.

Material type: Text Text; Format: print ; Literary form: Fiction Language: Spanish Publisher: Madrid : Esic, 2010Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 P745i (1).

Impulsa tu marca, incrementa las ventas : descubre los datos que desmienten los mitos del marketing / César Valencoso

by Valencoso, César, 1970-.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Barcelona Profit D.L. 2016Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 V152im (1).

Los 5 pilares del branding : anatomía de la marca [Joan Costa ... et al.]

by Costa, Joan, 1926-.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Tiana, Barcelona CPC 2013Other title: Cinco pilares del branding.Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 P451 (1).

Marketing de fidelización / Blanca García Gómez, Ana Gutiérrez Arranz.

by García Gómez, Blanca | Gutiérrez Arranz, Ana.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid : Pirámide, cop. 2013Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G171m (1).

Promociones en el punto de venta / Marta Muñiz Ferrer

by Muñiz Ferrer, Marta.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid Pirámide D.L. 2012Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M864p (1).

Digitaliza tu negocio / David Villaseca Morales

by Villaseca Morales, David.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial 2016Other title: ¿Cómo desarrollar tus proyectos y crecer aprovechando los grandes cambios de la revolución digital?.Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 V455d (1).

Marketing en el sector turístico / Laura Mª Martos Martínez

by Martos Martínez, Laura María [aut].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid Síntesis D.L. 2015Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M178m (1).

El ROI como métrica de la eficacia del marketing : cálculo a través de métodos cuantitativos / Pablo J. López Tenorio, Mariano Méndez Suárez

by López Tenorio, Pablo J | Méndez Suárez, Mariano.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial 2013Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 L672r (1).

Marketing y venta de productos de gran consumo a través del packaging / Ángel Luis Cervera

by Cervera Fantoni, Ángel Luis.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial 2014Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C279m (1).

Influencia de las estrategias promocionales de las marcas de fabricante sobre las ventas de las marcas de la distribución : un estudio de la categoría de bebidas energéticas tesis doctoral realizada por Cristina Marín Palacios ; dirigida por Carmelo Idoeta y José María Cubillo Pinilla

by Marín Palacios, Cristina.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial D.L. 2016Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M174in (1).

Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarg Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: 3. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá ; Buenos Aires : McGraw-Hill, ©2001Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.575 S251 2001 (1). :

Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarg Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: 3. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá ; Buenos Aires : McGraw-Hill, ©2001Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.575 S251 2001 (1). :

Marketing para emprendedores / Alejandro Schnarch Kirberg, David Schnarch González.

by Schnarch Kirberg, Alejandro | Schnarch González, David.

Edition: 1a ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ecoe, 2010Availability: No items available : Checked out (1).

Digital marketing : strategy, implementation and practice] / Dave Chaffey, Fiona Ellis-Chadwick.

by Chaffey, Dave, 1963- | Ellis-Chadwick, Fiona.

Edition: Sixth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New York Pearson Education Limited 2016Online access: table of contents Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.872 Ch133d (1).

Manual de investigación de mercados compilación y ampliación temática

by Zapata Ríos, Blanca Nubia.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Valledupar Universidad Popular del Cesar 2015Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 Z171m (1).

Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.

by Ryan, Damian.

Edition: Fourth Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: London : Kogan Page, c2017Online access: table of contents Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.872 R916u (2).

Everybody writes

by Handley, Ann.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Jersey Wiley 2014Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.872 H162e (2).

Marketing estratégico / coords., Julián Villanueva, Juan Manuel de Toro.

by Villanueva, Julián | Toro, Juan Manuel de.

Material type: Text Text; Format: electronic ; Literary form: Not fiction Language: Spanish Publisher: Pamplona : EUNSA, 2017Online access: Click here to access online Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M174a (1).

Marketing 4.0 : transforma tu estrategia para atraer al consumidor digital / Philip Kotler, Hermawan Kartajaya e Iwan Setiawan ; prólogo de Francisco Palma.

by Kotler, Philip | Setiawan, Iwan | Kartajaya, Hermawan | Palma, Francisco [pr.].

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid [etc.] : LID Editorial Empresarial, 2018Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K685ma (2).

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