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El marketing y su utilidad en la pequeña empresa

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M174u (2).

Marketing estratégico : enfoque de toma de decisiones

by Orville C., Walker | Boyd, Harper W | Mullins, John | Larreche, Jean- Claude.

Edition: 4 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 W154m (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 W154m (2).

Marketing estratégico

by Best, Roger.

Edition: 4 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Pearson ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B287m (3).

La guerra del marketing

by Chairman, Al Ries | Trout, Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill ; 2006Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 CH147g (2).

Desarrollo de nuevos productos y empresas, creatividad innovación

by Schnarch K, Alejandro.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Colombia : Mc Graw Hill 2009Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.575 S261d (2).

Marketing y publicidad en internet / Martí Parreño, José

by Martí Parreño, José.

Edition: 1ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá: Ediciones de la U Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 M178m (1).

El maravilloso mundo del marketing / Gómez Arias, Javier

by Gómez Arias, Javier.

Edition: 2ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá: Universidad Sergio Arboleda Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G652m (2).

Geomarketing : cómo sacar partido al marketing territorial para vender y fidelizar más / Alcaide Casado, Juan Carlos

by Alcaide Casado, Juan Carlos | Calero de la Paz, Rocío - Hernández Luque, Raúl.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 A511g (2).

Casos de comportamiento del consumidor : reflexiones para la dirección de marketing / Salvador Ruiz de Maya, Ildefonso Grande Esteban.

by Ruiz de Maya, Salvador | Grande Esteban, Ildefonso.

Edition: 1a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 R849c (1).

Vender con B de beneficio / Ana Blanco Martínez

by Blanco Martínez, Ana.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial 2016Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B516v (1).

Nuevas tendencias en comunicación estratégica / Coordinadores, Teresa Pintado Blanco, Joaquín

by Pintado Blanco, Teresa | Sánchez Herrera, Joaquín.

Edition: 3a. ed., act. y amp.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid ESIC 2014Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.45 N829 (1).

Finanzas para el marketing y las ventas : cómo planificar y controlar la gestión comercial / José de Jaime Eslava

by Eslava, José de Jaime.

Edition: 2a. ed., rev. y act.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid ESIC 2015Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 E851f (1).

Facebook : visibilidad para marcas y profesionales / Óscar Rodríguez Fernández.

by Rodríguez Fernández, Óscar.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid : Anaya Multimedia, 2017Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.87 R627f (1).

Marketing interno : cómo lograr el compromiso de los empleados / Vicente Tortosa Edo ... [et al.].

by Tortosa Edo, Vicente.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid : Pirámide, 2014Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M174in (1).

El plan de marketing digital en la práctica / José María Sainz de Vicuña Ancín.

by Sainz de Vicuña Ancín, José María.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid : ESIC, 2017Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S146p (1).

Marketing turístico : fundamentos y dirección / coordinador Manuel Rey Moreno.

by Rey Moreno, Manuel [coord.].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid : Piramide, 2017Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.913384 M174 (1).

Revolución mobile : los cambios sociales y de marketing producidos por las tecnologías móviles / Roberto Brognara.

by Brognara, Roberto.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid : ESIC, 2016Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 B763r (1).

Vender a través de la red, el comercio electrónico / Eduardo Liberos Hoppe

by Liberos Hoppe, Eduardo.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial D.L. 2013Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 L412v (1).

Entorno, mercado, clientes, producto y precio / Víctor Valencia López

by Valencia López, Víctor.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial D.L. 2013Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 V152e (1).

Impulsa tu marca, incrementa las ventas : descubre los datos que desmienten los mitos del marketing / César Valencoso

by Valencoso, César, 1970-.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Barcelona Profit D.L. 2016Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 V152im (1).

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