Sistema de Bibliotecas Universidad de Santander

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Fundamentos de marketing

by Stanton, William | Etzel, Michael | Walker, Bruce.

Edition: 14 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 2007 (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 S816f 2007 (2).
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Marketing político e imagen de gobierno en funciones

by Fernández Collado, Carlos | Hernández Sampieri, Roberto.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.804 F276m (2).
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Los cuatro pilares del marketing rentable : cómo maximizar la creatividad y el retorno de la inversión

by Moeller, Leslie H | Landry, Edward C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2010Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M625c (2).
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Manual para elaborar un plan de mercadotecnia

by Fernandez Valiñas, Ricardo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw Hill 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 F276m (2).

Marketing : enfoque América Latina / Rolando Arellano Cueva

by Arellano Cueva, Rolando.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 A725m (2).
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Marketing internacional / Cateora, Philip R.

by Cateora, Philip R | Gilly Mary C. - Graham, John L.

Edition: 3ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 C182m 2009 (2).
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Value-based pricing : drive sales and boost your bottom line by creating, communicating and capturing customer value / by Harry Macdivitt, Mike Wilkinson.

by Macdivitt, Harry | Wilkinson, Mike, 1953-.

Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction Language: English Publisher: New York : McGraw-Hill, c2012Online access: table of contents Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.812 M112v (2).

Desarrollo de nuevos productos : creatividad, innovación y marketing / Alejandro Schnarch Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: Sexta edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw-Hill, 2014Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.575 S261d (2).
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Management para pequeñą y mediana empresa / Nicholas Bade, Robert Cooke

by Nicholas Bade, Robert Cooke [et al.].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Bogotá : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.022 M171 (4).

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