000 | 00653nam a2200241 04500 | ||
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001 | 7308 | ||
003 | UDES | ||
005 | 20240312101240.0 | ||
008 | 150326b xxu||||| |||| 00| 0 eng d | ||
020 | _a970-10-4466-5 | ||
040 | _cUDES | ||
082 |
_a658.8342 _bH164c |
||
100 |
_aHawkins, del I. _930641 |
||
245 |
_aComportamiento del consumidor : _bconstruyendo estrategias de marketing |
||
250 | _a9 ed. | ||
260 |
_aMéxico : _bMcGraw-Hill ; _c2004 |
||
300 | _a758 p. + 1 cd. | ||
650 |
_aCONSUMIDORES _917491 |
||
650 |
_aMERCADEO _93092 |
||
700 |
_aBest, Roger J. _930642 |
||
700 |
_aConey, Kenneth A. _930643 |
||
942 |
_2ddc _cBK _02 |
||
999 |
_c5581 _d5581 |