Your search returned 21 results.

Marcas de distribuidor : concepto, evolución, protagonistas y adaptación a los ciclos económicos / coordinadores, José Antonio Puelles Pérez, Mónica Gómez Suarez, María Puelles Gallo.

by Puelles Pérez, José Antonio [coord.] | Puelles Gallo, María [coord.] | Gómez Suárez, Mónica [coord.].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid : Pirámide, D. L. 2011Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 641.3 M171 (1).

ABC de marcas

by Consuegra, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Editorial David Consuegra ; 1988Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 741.5 C755a (1).

Publicidad

by Kleppner, Otto | Rusell, J.Thomas | Lane, W. Donald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall Hispanoamericana ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 K527p (1).

Cómo ganar el juego de las utilidades

by Docters, Robert | Reopel, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 338.52 D618c (2).

Personalidad de marca

by Bhargava Rohit.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw Hill Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 B317p (2).

Administración estratégica de marca : Branding

by Keller, Kevin Lane.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación ; 2008Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 R255a (2).

La culturización de las marcas propias

by Duave Ernesto.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Universidad Sergio Arboleda Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 D878c (2).

Construir marcas poderosas / Aaker, David A.

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestión 2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 A142c (2).

Relevancia de la marca : hacer a los competidores irrelevantes / Aaker, David A.

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Pearson Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 A142r (2).

Imagen de marca y product placement / Baños González, Miguel

by Baños González, Miguel | Rodríguez García, Teresa C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 B166i (3).

La cultura del diseño

by Julier, Guy.

Publisher: España : Pendiente de Captura] 2010Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 745.2 J854c (2).
Lists:

Signos, símbolos, marcas, señales / Elementos, morfologia, representacion, significacion

by Frutiger, Adrian.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spa Publisher: Baecelona, España : Gustavo Gili, 2015Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 302.2223 F788s (2).

Relogo : [re-designing the brand = pour repenser la marque].

Edition: English language ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English, French, Italian, Spanish Publisher: Barcelona : Promopress, ©2011Other title: Re-designing the brand | Pour repenser la marque.Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 741.6 R256 (1).

Expandir la marca : convierte tu marca en objeto de deseo : acabados de impresión en bolsas, etiquetas y displays

by Knight, Carolyn | Glaser, Jessica.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: spa Original language: English Publisher: Barcelona : Promopress, 2008Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 659.1 K643e (2).

Crear la marca global : modelo práctico de creación e internacionalización de marcas / Emilio Llopis Sancho.

by Llopis Sancho, Emilio.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón : ESIC, 2016Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 L567c (1).

Los 5 pilares del branding : anatomía de la marca [Joan Costa ... et al.]

by Costa, Joan, 1926-.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Tiana, Barcelona CPC 2013Other title: Cinco pilares del branding.Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 P451 (1).

Elementos del lenguaje visual / José Luis Marín de L'Hotellerie.

by Marín de L'Hotellerie, José Luis.

Edition: 2a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: México : Trillas, 2008Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: R 741.6 M174e (2). :

Disrupción : el camino hacia el futuro / Jean-Marie Dru ; traducción de Angela García.

by Dru, Jean-Marie | García, Angela.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: spa Original language: French Publisher: Bogotá : Editorial Planeta Colombiana, 2009Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 659.1 D781d (1).

Descifrando el ADN de las marcas : elementos esenciales para la dirección estratégica de marcas / José María Cubillo Pinilla.

by Cubillo Pinilla, José María.

Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction Language: Spanish Publisher: Madrid : ESIC Editorial, 2011Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 C814d (1).

Lovemarks : el futuro más allá de las marcas / Kevin Roberts ; prefacio de A.G. Lafley ; revisión y adaptación de la traducción: Antonio Núñez, Saatchi & Saatchi España.

by Roberts, Kevin, 1949-.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publisher: Barcelona : Urano, ©2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 R612l (1).

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