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Fundamentos de mercadeo / Sara Catalina Forero Molina.

Edition: 1 ed.Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá ECOE 2017Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 F862 (1).

Casos de dirección de marketing

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Pearson ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C186 (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 C186 (1).

Promoción comercial : cómo incrementar las ventas

by Pauzin, Jean.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Zaragoza : Distreza, S.A. ;1982Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.81 P189p (1).

Estrategias de Marketing

by Marconi, Joe.

Language: Spanish Publisher: Colombia : Legis 1992Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 E887m (1).

El plan de marketing personal

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1989Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 P516 (2).

La Revolucion del Marketing / Clancy, Kevin J

by Clancy, Kevin J.

Language: Spanish Publisher: Argentina : Vurjara Editor S.A 1994Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 C516r (1).
Lists:

Marketing y su utilidad en la pequeña empresa

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ;1994;1994 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M174u (2).

Estrategias de mercadeo

by Martinez Bautista, Carmen Elisa.

Publisher: Bucaramanga : Universitaria de Santander-UDES. Escuela Internacional de Postgrados 2000Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.8 M178m (4).

Enfoque : el único futuro de su empresa

by Ries, Al.

Publisher: México : McGraw-Hill 1996Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 R428e (1).

Mercadotecnia

by Kottler, Philip | Armstrong, Gary.

Edition: 6a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice-Hall ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 K685m (6).

Canales de comercialización

by Stern, Louis W., [et al.].

Edition: 5a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Prentice-Hall ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 380.1 S827c (2).

El plan de marketing en la práctica

by Sainz de Vicuña Ancín, José María [aut].

Edition: 22 ed. rev. y act.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC 2018Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8101 S146p 2018 (1).

Estrategias de marketing : para momentos de crisis

by Marconi, Joe.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogota : Legis ; 1992Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M321e (2).

Los diez pecados capitales del marketing : indicios y soluciones / Kotler, Philip

by Kotler, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: España : Gestión 2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K685p (2).

La revolución del servicio

by Albrecht, Karl.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Legis 1990Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.812 A517r (1).

Mercadotecnia : planeación estratégica

by Hughes, G. David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Buenos Aires : Addison-Wesley Iberoamericana ;1986;1986 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H833m (2).

Plan de marketing : paso a paso

by Cutropia, Carlos.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic ;2005 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C987p (1). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 C987p (1).

Marketing para emprendedores : cómo identificar oportunidades y desarrollo de empresas exitosas

by Scharnarch Kirberg Alejandro.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Colombia : Ecoe Ediciones Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S216m (1). Checked out (1).

Comprender el comportamiento de los consumidores : en una semana

by Cave, Susan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestion 2000 ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 657.83408 C192c (2).

Publicidad : guía para ejecutivos de marketing

by Hart, Norman A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H178p (2).

Mercadotécnia

by Fischer, laura | Espejo Callado, Jorge Angel.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw- Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 F481m (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.83 F481m (2).

La excelencia en el márketing guerrillero : 50 reglas de oro para el éxito de la empresa

by Levinson, Jay Conrad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bilbao : Deusto ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 L294e (1).

Introducción al marketing para centros de enseñanza

by Cutropia Fernández, Carlo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic ;2002;2002 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 371.206 C887i (2).

Marketing municipal

by Romero, Pedro Ascencio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: España : iaz de Santos Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 R652m (2).

Marketing / Lamb, Charles W.

by Lamb, Charles W | Hair, Joseph F. - McDaniel, Carl.

Edition: 11ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Cengage Learning Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 L151m (2).

La nueva dirección comercial : procedimientos, métodos e instrumentos

by Lavalette, Georges.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bilbao : Deusto ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 L191n (1).

Innovación : estrategias de liderazgo para mercados de alta competencia

by Kuczmarski, Thomas D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.4063 K819i (1).

Dirección de marketing

by Kotler, Philip | Cámara, Dionisio Grande, Idelfonso Cruz, Ignacio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Prentice Hall ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 K685d (1).

El plan de marketing en la práctica / Sainz de Vicuña Ancín, José María

by Sainz de Vicuña Ancín, José María.

Edition: 18ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8101 S146p 2013 (2).

Relaciones Publicas en la Mezcla de Mercadotecnia

by Goldman, Jordan.

Language: Spanish Publisher: México : Mc Graw-Hill 1992Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 659.2 G652r (1).

Manual de investigación de mercados compilación y ampliación temática

by Zapata Ríos, Blanca Nubia.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Valledupar Universidad Popular del Cesar 2015Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 Z171m (1).

Estrategias de mercadeo

by Martinez Bautista, Carmen Elisa.

Publisher: Bucaramanga : Universitaria de Santander-UDES. Escuela Internacional de Postgrados 2000Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 M178e (1).
Lists:

Plan de marketing : diseño, implementación y control con enfoque en gerencia de mercadeo

by Hoyos Ballesteros, Ricardo.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Bogotá Ecoe Ediciones 2019Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H696p (2).

Marketing: Planeación Estratégica de la Teoría a la Práctica

by Mc Carthy, Jerome.

Edition: 11 Language: Spanish Publisher: Colombia : Mc Graw-Hill 1996Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 M111m (3).

Relaciones Publicas en la Mezcla de Mercadotecnia

by Goldman, Jordan.

Language: Spanish Publisher: México : Mc Graw-Hill 1992Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 659.1 G652r (2).

El comportamiento del consumidor en la estrategia de marketing

by Howard, John A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 H691c (2).

Calidad en el servicio a los clientes : cómo compiten las grandes compañías americanas en la revolución del servicio al cliente y cómo podemos hacerlo todos

by Keith Denton, D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1991Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K248c (1). Checked out (1).

Temas clave en marketing relacional

by Alfaro faus, Manuel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 A531t (2).

Implementación del cultivo de tilapia roja en la finca Villa Alemana (Mariquíta Tolima) / Oscar Ivan Ramírez Medina.

by Ramírez Medina, Oscar Ivan.

Publisher: Bogotá : Fundación Tecnológica Autónoma de Bogotá. FABA, 2009Dissertation note: Trabajo de Grado Availability: Items available for reference: Biblioteca UDES- Bogotá Not for loanCall number: T04.09 R154i (2). :

Campañas Publicitarias Exitosas

by Lasker, Albert Davis.

Language: Spanish Publisher: Santafé de Bogotá : Mc Graw-Hill 1994Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 659.1 l184C (1).

Comportamiento del consumidor : repercusiones en la estrategia de marketing

by Hawkins, Del I | Best, Roger J. Coney, Kenneth A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Buenos Aires : Addison-Wesley Iberoamericana ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 H194c (3).

Marketing : conceptos y estrategias

by Pride, William M | Ferrel, O.C.

Edition: 9a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 P742m (2).

Sin mentiras : la verdad es la mejor herramienta de ventas

by Maher, Barry.

Edition: 1raMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogota colombia : Mc Graw Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M132m (2).

Cómo Hacerse Publicitario

by Webb Young, James.

Language: Spanish Publisher: Colombia : Madridi Eresma 1980Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 659.1 W211c (1). Checked out (1).

Marketing en el sector turístico / Laura Mª Martos Martínez

by Martos Martínez, Laura María [aut].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid Síntesis D.L. 2015Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M178m (1).

Marketing 1 x 1: cada cliente es un mercado

by Gilmore, James H, Comp Pine II, B Joseph, Com.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Norma ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M174 (2).

Introducción a la investigación de mercados : un enfoque para america latína

by Benassini, Marcela.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Pearson ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 B261i (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.83 B261i (2).
Lists:

Investigación de Mercados

by Kinnear, Thomas C.

Language: Spanish Publisher: Colombia : Mc Graw-Hill 1993Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658 K466i (1).

Guerra del marketing

by Chairman, Al Ries | Trout, Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Mc Graw-Hill ;2006;2006 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 CH147g (2).

Fundamentos de marketing

by Rusell, Edward.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona, España. : Ava Publishing SA ;2010;2010 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 R877f (1).

Gerencia del servicio

by Albecht, Karl | Zemke, Ron.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Fondo Editorial LEGIS ; 1988Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.4 A512g (3).

Cómo preparar el exitoso plan de mercadotecnia

by Hiebing, Roman G. Jr | Scott W., Cooper.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1992Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 C667c (2).

Estrategias para ventas: cómo usar el arte de la guerra para construir relaciones duraderas con los clientes

by Michaelson, Steven W | Michaelson, Gerald A.

Edition: 1raMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogota : Mc Graw Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M421s (2).

Marketing promocional

by Zorita LLoreda, Enrique.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 Z674m (1).

Comportamiento del consumidor y estrategia de marketing

by Paul Peter, J | Olson, Jerry C.

Edition: 7edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Mc Graw- Hill ;2006;2006 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 P282c (5).

Administración de marketing : un enfoque en la toma estratégica de decisiones

by Mullins, John W | Walker, Orivelle C. Boyd, Harper W. Larreché, Jean- Claude.

Edition: 5edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw-Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M855a (2).

Las preguntas más frecuentes sobre marketing

by Kotler, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K685p (2).

Casos de éxito en marketing

by Business Week.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B884 (2).

Manual del director comercial

by Dabon Cardenas, Carlos.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Zaragoza : Distreza, S.A. ;1982Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.81 D116m (1).

Marketing y turismo : introducción al marketing de empresas y destinos turísticos

by Altés Machín, Carmen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Síntesis ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 338.47910688 A582m (1).

Relevancia de la marca : hacer a los competidores irrelevantes / Aaker, David A.

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Pearson Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 A142r (2).

Estrategias de marketing : un enfoque basado en el proceso de dirección / José Luis Munuera Alemán, Ana Isabel Rodríguez Escudero.

by Munuera Alemán, José Luis | Rodríguez Escudero, Ana Isabel, 1965-.

Edition: 2a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid : ESIC, 2012Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M868es (2).

Claves de la publicidad

by Garcia Uceda, Mariola.

Edition: 5 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 G171c (2).

Merchandising estratégico / Mouton, Dominique

by Mouton, Dominique.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestio 2000 S.A. Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.82 M688m (2).

Mercado, competencia y estado / Pascual y Vicente, Julio

by Pascual y Vicente, Julio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: Marcial Pons Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 P181m (2).

Investigación de Mercados Textos y Casos

by Boy, Harper W.

Language: Spanish Publisher: España : Gestion 2000 1997Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658 B693i (1).

Investigación de mercados

by Ribas Muntan, Ramon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Zaragoza : Distreza, S.A. ;1982Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.81 R411i (1).

La excelencia en el servicio

by Albrecht, Karl | Bradford, Lawrence J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá Legis 1990Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.812 A517e (1).

El verdadero poder de las marcas : cómo lograr que las marcas sirvan para aventajar la competencia

by Crainer, Stuart.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Eresma/Celeste ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 C714v (2).

Campañas Publicitarias Exitosas

by Lasker, Albert Davis.

Language: Spanish Publisher: Santafé de Bogotá : Mc Graw-Hill 1994Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 659.113 L184c (1).

Proyecto investigación de mercados para la comercialización de champiñones en la ciudad de Bogotá / Leydi Carolina González Herreño.

by González Herreño, Leydi Carolina.

Publisher: Bogotá : Fundación Tecnológica Autónoma de Bogotá. FABA, 2009Dissertation note: Trabajo de Grado Availability: Items available for reference: Biblioteca UDES- Bogotá Not for loanCall number: T04.09 G659p (2). :

Comercialización de sandalias en el Municipio de Melgar Tolima / Ana Milena Pinzón

by Pinzón,Ana Milena.

Publisher: Bogotá : Fundación Tecnológica Autónoma de Bogotá FAB, 2010Dissertation note: Trabajo de Grado Availability: Items available for reference: Biblioteca UDES- Bogotá Not for loanCall number: T04.10 P454c (2). :

Ganadores del maximarketing : el nuevo poder preocuparse y atreverse

by Rapp, Stan.

Publisher: México : McGraw-Hill 1994Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 R177g (1).

Everybody writes

by Handley, Ann.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Jersey Wiley 2014Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.872 H162e (2).

El plan de marketing digital en la práctica / José María Sainz de Vicuña Ancín.

by Sainz de Vicuña Ancín, José María [aut].

Edition: 3ed. rev. y act.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón (Madrid) : ESIC, 2018Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S146p 2018 (1).

El marketing interno y la gestión de los recursos humanos : la comunicación en la empresa

by Tudurí, José Ramón.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: [Place of publication not identified] : Editorial Académica Española 2011Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8102 T828m (1).

Investigación de Mercados

by Kinnear, Thomas C.

Language: Spanish Publisher: Colombia : Mc Graw-Hill 1993Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.83 K466i (2).
Lists:

Plan de mercado para la introducción de productos naturales de la Empresa Etnica de España, a la ciudad de Bogotá / Johanna Marcela Aguilar Prada.

by Aguilar Prada, Johanna Marcela.

Publisher: Bogotá : Fundación Tecnológica Autónoma de Bogotá. FABA, 2010Dissertation note: Trabajo de Grado Availability: Items available for reference: Biblioteca UDES- Bogotá Not for loanCall number: T04.10 A384p (2). :

Bisutería Lunara Ltda / Malen Cristina Calderón Barragan.

by Calderón Barragan, Malen Cristina.

Publisher: Bogotá : Tecnológica Autónoma de Bogotá FAB, 2009Dissertation note: Trabajo de Grado Availability: Items available for reference: Biblioteca UDES- Bogotá Not for loanCall number: T07.09 C152b (2). :

Gestión de mercados : fundamentos, investigación, estrategias y operación

by Mendoza Torres, Martha.

Edition: 3edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogota : Universidad Ean ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M262g (1).
Lists:

El maravilloso mundo del marketing / Gómez Arias, Javier

by Gómez Arias, Javier.

Edition: 2ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá: Universidad Sergio Arboleda Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G652m (2).

Network marqueting : el negocio con mayor proyección al futuro

by Averiu, Mary | Corkin, Bud.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Grupo Editorial Iberoamericana ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 A927n (2).

Calidad de servicio : una ventaja estratégica para instituciones financieras

by Berry, Leonard L | Bennet, David R. Brown, Carter W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ;1989;1989 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B277c (1). Damaged (1).

La vaca púrpura : diferénciate para transformar tu negocio / Godin, Seth

by Godin, Seth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestion 2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G624v (1). Checked out (1).

Guía de un análisis de mercado: contenidos del análisis de mercado para la elaboración de una herramienta didáctica / Ruben Dario Muriel Montañez

by Muriel Montañez, Ruben Dario | Monsalve Gómez, Juan Sebastian.

Publisher: Bogotá : Fundación Tecnológica Autónoma de Bogotá FAB, 2014Dissertation note: Trabajo de Grado Availability: Items available for reference: Biblioteca UDES- Bogotá Not for loanCall number: T04.14 M874g (1). :

Publicidad Radiogónica / Schulberg, Bob

by Schulberg, Bob.

Language: Spanish Publisher: Santafé de Bogotá : Mc Graw-Hill 1994Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 659.1 S285p (1).
Lists:

Management para pequeñą y mediana empresa / Nicholas Bade, Robert Cooke, James Halloran, Paul Resnik.

by Cooke, Robert | Halloran, James.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Bogotá : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.022 M171 (4).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 13edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 2004 (1). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 S816f 2004 (1).

Métricas del marketing / Dominguez Doncel, Alejandro

by Dominguez Doncel, Alejandro | Muñoz Vera, Gemma.

Edition: 2Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 D654m (1).

Marketing

by McCarthy, E. Jerome | Perreault, William D.

Edition: 11 Publisher: España : IRWIN 1996Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 M111m (1).

Dinamica empresarial

by Prieto, Carlos.

Language: SPA Publisher: México : Limusa 2010Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.4 P742d (2). Items available for reference: Biblioteca UDES- Valledupar Not for loanCall number: 658.4 P742d (2).

Implacable

by Johansson, Johny K | Nonaka, Ikujico.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Norma ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 J631i (2).

Marketing; Su esencia conceptual

by Paramo Morales, Dagoberto.

Publisher: Colombia : Ediciones Uninorte 2004Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 P175m (1).

Publicidad Radiogónica / Schulberg, Bob

by Schulberg, Bob.

Language: Spanish Publisher: Santafé de Bogotá : Mc Graw-Hill 1994Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 659.134 S386p (1).
Lists:

Cómo crear y dirigir la nueva empresa

by Florez Andrade, Julio.

Edition: 3ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogota : Ecoe ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.11 F567c (2).

Neuro marketing : porque tus clientes se acuestan con otros si dicen que les gustas Tu

by Braidot, Nestor.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Colombia : Gestion 2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B714n (2).

Técnicas cruciales de marketing: paso a paso aumenta las ventas de tu empresa

by Green, Gloria | Williams, Jeffrey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Editorial PAX México ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G722t (1).

Geomarketing : cómo sacar partido al marketing territorial para vender y fidelizar más / Alcaide Casado, Juan Carlos

by Alcaide Casado, Juan Carlos | Calero de la Paz, Rocío - Hernández Luque, Raúl.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 A511g (2).

Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.

by Ryan, Damian.

Edition: Fourth Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: London : Kogan Page, c2017Online access: table of contents Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.872 R916u (2).

Gerencia del Servicio

by Albrecht, Karl.

Language: Spanish Publisher: Colombia : Legis 1988Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.812 A517g (3).

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