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Quince lecciones de publicidad general

by Barcelo, C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Zaragoza : Distresa S.A. 1982Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 B171q (1).

La industria de los medios masivos de comunicación en Colombia

by Herran, María Teresa.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : Fescol Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 302.23 H277i (1).

Publicidad y relaciones públicas

by Whiteaker, Stafford.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Diana ; 1990Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 W582p (1).

Relaciones públicas : para mercadeo y ventas

by Wragg, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Legis ; 1992Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.2 W939r (1).

Advertising desing in Japan

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Japan : Editorial Staft ; 1992Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 770 A199 (1).

Creative flyer graphics 2

by (s.n).

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: . : . ;1995;1995 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.132 C912 (2).

Computer generation

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: . : 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 C736 (2).

Publicidad : su papel en la mercadotecnia moderna

by Dunn, S. Watson.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Uteha Noriega Editores ; 1988Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 W337p (1).

Los dioses del marketing son humanos : treinta formas de trabajar en marketing

by Morelo Ayala, Víctor M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M672d (1).

Escaparatísmo e imagen comercial

by Valencia López, Víctor.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.157 V152e (1).

La promoción de ventas : variable clave del marketing

by Rivera Camino, Jaime | Juan Vigaray, M. Dolores de.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.82 R492p (1).

Packaging

by Roselli Miralles, Eugeni, tr.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Gustavo Gili ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 745.2 P114 (2).

Manual de imagen corporativa

by Roselli Miralles, Eugeni, tr.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gustavo Gili ; 1991Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.19 M168 (2).

Publicidad : guía para ejecutivos de marketing

by Hart, Norman A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H178p (2).

Manual de publicidad

by Kleppner's, Otto | Russell, Thomas | Verrill, Glenn.

Edition: 9.ª ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice-Hall Hispanoamericana ; 1988Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: R 659.1 K527m (6). :

Publicidad, marketing y comunicación : herramientas para la pequeña empresa

by Morelo Ayala, Víctor Manuel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 M672p (1).

La gestión moderna del comercio minorista : el enfoque práctico de las tiendas de éxito

by Burruezo García, Juan Carlos.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ;1999 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 381.106 B877g (1).

Temas de investigación de medios publicitarios

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.107 T251 (1).

Promoción : conceptos y estrategias

by Burnett, John J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.82 B876p (1).

La fuerza de la publicidad : saber hacer buena publicidad, saber administrar su fuerza

by Moliné, Marcal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 M654f (2).

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