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Personalidad de marca by Bhargava Rohit. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Mc Graw Hill Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 B317p (2).
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La culturización de las marcas propias by Duave Ernesto. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Universidad Sergio Arboleda Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 D878c (2).
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Imagen y Posicionamiénto by Romero Buj, Sebastián. Language: Spanish Publisher: Santafé de Bogotá-Colombia : Grijalbo 1998Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 659.111 R652i (3).
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Manual de la Gerencia de Marca by Arnold, David. Language: Spanish Publisher: Colombia : Grupo Editorial Norma 1993Availability: Items available for reference: Biblioteca UDES- Cucuta No prestableCall number: R/658.827 A766m (1). :
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Grandes Marcas, Grandes Dificultades by Trout, Jack. Language: Spanish Publisher: México Mc Graw Hill 2002Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.827 T768g (2).
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El Nuevo Posicionamiénto / Trout, Jack by Trout, Jack. Language: Spanish Publisher: México : Mc Graw-Hill 1996Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 659.1 T768n (2).
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Marketing Directo con Sentido Común by Bird, Drayton. Language: Spanish Publisher: España : Diaz de Santos 1991Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8705 B472m (1).
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Posicionamiento by Ries, Al. Language: Spanish Publisher: México : Mc Graw-Hill 1992Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 659.1 R428p (1).
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La Infantería del Marketing by Zuluaga Uribe, Gonzálo. Language: Spanish Publisher: Colombia : Alfaomega 2004Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 380.1 Z959i (2).
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Fundamentos de Mercadotecnia by Kotler, Philip. Edition: 2a Ed. Language: Spanish Publisher: Colombia : México Prentice Hall 1991Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 K685f (4).
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Factores que influyen en la competitividad de Jugos Jumex en Colombia Angge Viviana Garzón Cortes. by Garzón Cortes, Angee Viviana | Jiménez Cruz, Jenny (Asesor.) | Villabona Reyes, Carlos Gustavo (Asesor.). Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Bogotá Fundación Tecnológica Autónoma de Bogotá FAB, 2015Dissertation note: Trabajo de Grado 2015 Availability: Items available for reference: Biblioteca UDES- Bogotá Not for loanCall number: T04.15 G19f (1). :
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