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El consumo artistico y sus efectos

by Acha, Juan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Editorial Trillos ;1988;1988 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 741.4 A175c ] (1).

Investigación de mercados : guía maestra para el profesional

by Pope, Jeffrey L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ;1984;1984 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 P672i ] (4).
Lists:

Manual del director comercial

by Dabon Cardenas, Carlos.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Zaragoza : Distreza, S.A. ;1982Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.81 D116m ] (1).

Investigación de mercados

by Ribas Muntan, Ramon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Zaragoza : Distreza, S.A. ;1982Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.81 R411i ] (1).

Promoción comercial : cómo incrementar las ventas

by Pauzin, Jean.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Zaragoza : Distreza, S.A. ;1982Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.81 P189p ] (1).

La red de ventas : la mejor inversión de la empresa

by Holderbach, Luc.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Zaragoza : Distresa, S.A. ;1982Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.81 H652r ] (1).

El control total de la calidad : como una estrategia de comercialización

by Gómez Saavedra, Eduardo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Legis ;1991 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.568 G652c ] (2).

Planeación de mercados : análisis, evaluación, estrategias

by Westwood, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogota : Legis ;1991;1991 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 W543p ] (2).

Nuevo producto : estrategias para su creación, desarrollo y lanzamiento

by Schnarch, Alejandro.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogota : McGraw-Hill ;1991;1991 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.3 S357n ] (3).

La revolución del servicio

by Albrecht, Karl.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Legis 1990Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.812 A517r ] (1).

El libro del año en mercadeo : los mejores artículos de el quarterly review of marketing

by Thomas, Michael J | Waite, Norman E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá Legis 1991Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 T459L ] (2).

La excelencia en el servicio

by Albrecht, Karl | Bradford, Lawrence J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá Legis 1990Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.812 A517e ] (1).

Las decisiones de márketing : guía práctica para la redacción de un plan de márketing

by Jones, Gary.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bilbao Deusto 1994Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.81 J662d ] (1).

La excelencia en el márketing guerrillero : 50 reglas de oro para el éxito de la empresa

by Levinson, Jay Conrad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bilbao : Deusto ; 1994Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 L294e ] (1).

La nueva dirección comercial : procedimientos, métodos e instrumentos

by Lavalette, Georges.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bilbao : Deusto ; 1994Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 L191n ] (1).

Benchmarking estrategico

by Watson, Gregory H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Buenos Aires : Javier Vergara ;1993;1993 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 W338 ] (1).

Investigación de mercados : un enfoque aplicado

by Kinnear, Thomas C | Taylor, James R.

Edition: 4a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Mcgraw-Hill ;1993;1993 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 K466i ] (1).
Lists:

Los dioses del marketing son humanos : treinta formas de trabajar en marketing

by Morelo Ayala, Víctor M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC 1996Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M672d ] (1).

Marketing y turismo : introducción al marketing de empresas y destinos turísticos

by Altés Machín, Carmen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Síntesis ; 1995Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 338.47910688 A582m ] (1).

Conducta del consumidor : estrategias y tácticas aplicadas al marketing

by Rivera Camino, Jaime | Arellano Cueva, Rolando Morelo Ayala, Víctor M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8342 R492c ] (1).

Mercadotecnia

by Kottler, Philip | Armstrong, Gary.

Edition: 6a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice-Hall ; 1996Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 K685m ] (6).

La venta domiciliaria

by Mir Prgueras, Juan B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ;1994 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.84 M47v ] (2).

El comportamiento del consumidor en la estrategia de marketing

by Howard, John A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1993Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8342 H691c ] (2).

Cambios creativos en servicios

by Hestett James L | Sasser, W. Eart Hart, Christopher W. L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ;1993;1993 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 H284c ] (2).

Marketing y su utilidad en la pequeña empresa

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ;1994;1994 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M174u ] (2).

Mercadotecnia : planeación estratégica

by Hughes, G. David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Buenos Aires : Addison-Wesley Iberoamericana ;1986;1986 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 H833m ] (2).

Comportamiento del consumidor : repercusiones en la estrategia de marketing

by Hawkins, Del I | Best, Roger J. Coney, Kenneth A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Buenos Aires : Addison-Wesley Iberoamericana ; 1994Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.834 H194c ] (3).

El plan de marketing personal

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1989Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.802 P516 ] (2).

Marketing interno y gestión de recursos humanos

by Levionnors, Michel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ;1992;1992 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.802 L294m ] (2).

Calidad en el servicio a los clientes : cómo compiten las grandes compañías americanas en la revolución del servicio al cliente y cómo podemos hacerlo todos

by Keith Denton, D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1991Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 K248c ] (1). Checked out (1).

Network marqueting : el negocio con mayor proyección al futuro

by Averiu, Mary | Corkin, Bud.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Grupo Editorial Iberoamericana ; 1994Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 A927n ] (2).

Calidad de servicio : una ventaja estratégica para instituciones financieras

by Berry, Leonard L | Bennet, David R. Brown, Carter W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ;1989;1989 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 B277c ] (1). Damaged (1).

Claves del éxito en telemarketing

by Caiazzo, Bernard.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ;1990;1990 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 C141c ] (2).
Lists:

Estrategias de mercadotecnia en internet

by Vassos, Tom.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice-Hall Hispanoamericana ;1996;1996 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83028 V188e ] (2).

Análisis de los negocios con excel

by Carlberg, Conrad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice-Hall Hispanoamericana ;1996;1996 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.1552 C175a ] (3).

Gerencia del servicio

by Albecht, Karl | Zemke, Ron.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Fondo Editorial LEGIS ; 1988Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.4 A512g ] (3).

Investigación de mercados : un enfoque aplicado

by Kinnear, Thomas C | Taylor, James R.

Edition: 5a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1998Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 K466i 1998 ] (6). Checked out (1).
Lists:

Las nuevas reglas del marketing : use el marketing de relaciones personales y será el líder de su industria

by Newell, Frederick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83028 N292n ] (1).

Marketing financiero

by Embid Herranz, Pedro | Dávila, Miguel Martín Zorrilla Fernández, Victor.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ;1998;1998 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 332.1 E514m ] (1).

Benchmarking de la función financiera

by Suárez, José Luis | Arias, Alvaro Fernández, Tomás.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.151 S817b ] (3).

Canales de comercialización

by Stern, Louis W., [et al.].

Edition: 5a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Prentice-Hall ; 1999Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 380.1 S827c ] (2).

Comportamiento del consumidor

by Schiffman, León G | Kanuk, Leslie Lazar.

Edition: 5a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice-Hall Hispanoamericana ; 1997Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.834 S134c ] (2).
Lists:

Cómo preparar el exitoso plan de mercadotecnia

by Hiebing, Roman G. Jr | Scott W., Cooper.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1992Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.802 C667c ] (2).

El verdadero poder de las marcas : cómo lograr que las marcas sirvan para aventajar la competencia

by Crainer, Stuart.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Eresma/Celeste ; 1997Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.827 C714v ] (2).

Implacable

by Johansson, Johny K | Nonaka, Ikujico.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Norma ; 1997Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 J631i ] (2).

Publicidad : guía para ejecutivos de marketing

by Hart, Norman A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1993Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 H178p ] (2).

Marketing : conceptos y estrategias

by Pride, William M | Ferrel, O.C.

Edition: 9a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.84 P742m ] (2).

Principios de mercadeo

by Céspedes Saenz, Alberto.

Edition: 2a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : Ecoediciones ;1998 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 C287pr 1998 ] (2).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 10a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 1996 ] (4).

Marketing: planeación estratégica, de la teoría a la práctica

by McCarthy, E. Jerome | Perreault, William D.

Edition: 11a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill/Irwin ;1998 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M111m ] (2), Biblioteca UDES- Bogotá [Call number: 658.8 M111m ] (1).

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