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Fundamentos de marketing

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 13edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 2004 (1). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 S816f 2004 (1).

Marketing : conceptos y estrategias

by Pride, William M | Ferrel, O.C.

Edition: 9a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 P742m (2).

Mercadeo internacional / Dominique Hennechart

by Hennechart, Dominique.

Publisher: Bucaramanga : Universitaria de Santander-UDE. Escuela Internacional de Postgrados 2000Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.8 H155m (3).

Introducción al marketing para centros de enseñanza

by Cutropia Fernández, Carlo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic ;2002;2002 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 371.206 C887i (2).

Cómo Hacer Marketing sin Recursos / Rice, Craig S

by Rice, Craig S.

Language: Spanish Publisher: España : Ediciones Granica 1991Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.83 R412c (2).

La vaca púrpura : diferénciate para transformar tu negocio / Godin, Seth

by Godin, Seth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestion 2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G624v (1). Checked out (1).

Dirección de marketing : fundamentos y aplicaciones / Rivera Camino, Jaime

by Rivera Camino, Jaime | Garcillán, Mencía de.

Edition: 3ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 R492d (3).

Mercadotecnia

by Kottler, Philip | Armstrong, Gary.

Edition: 6a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice-Hall ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 K685m (6).

Green marketing / Dominique Hennechart

by Hennechart, Dominique.

Publisher: Bucaramanga : Universitaria de Santander-UDES. Escuela Internacional de Postgrados 2000Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.8 H255g (2).

Recupere su Mercado

by Sheth, Jagdish N.

Language: Spanish Publisher: México : Limusa Noriega Editores 1992Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.835 S328r (3).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 10a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 1996 (4).

Gerencia estratégica de mercadeo

by Metsger, Michael | Donaire, Victor.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Thomson ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M289g (6).
Lists:

Marketing

by McCarthy, E. Jerome | Perreault, William D.

Edition: 11 Publisher: España : IRWIN 1996Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 M111m (1).

Guia Definitiva del Plan de Marketing. La via más rápida pa-ra elaborar un plan de marketing

by Hatton, Angela.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Pearson ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8101 H188g (2).

Mercadeo social / Dominique Hennechart

by Hennechart, Dominique.

Publisher: Bucaramanga : Universitaria de Santander-UDES. Escuela Internacional de Postgrados 2000Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.8 H255m (3).

Fundamentos de marketing

by Stanton, William | Etzel, Michael Walker, Bruce.

Edition: 14edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw- Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 2007 (1). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 S816f 2007 (2). Checked out (1).

Ganadores del maximarketing : el nuevo poder preocuparse y atreverse

by Rapp, Stan.

Publisher: México : McGraw-Hill 1994Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 R177g (1).

Matemáticas en la mercadotecnia

by Logan, William B | Freeman, M. Herbert.

Edition: 2a. ed / Revisión técnica por Hector Villarreal V. Publisher: México : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.816 L631m (1).

Administración de marketing : un enfoque en la toma estratégica de decisiones

by Mullins, John W | Walker, Orivelle C. Boyd, Harper W. Larreché, Jean- Claude.

Edition: 5edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw-Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M855a (2).

Glosario de Mercadeo Publicitario / Lasprilla, Alfonso

by Lasprilla, Alfonso.

Edition: 1992 Language: Spanish Publisher: Colombia : Compulaser 1992Availability: Items available for reference: Biblioteca UDES- Cucuta No prestableCall number: R/658.8 L176g (1). :

Estrategias de marketing : un enfoque basado en el proceso de dirección / José Luis Munuera Alemán, Ana Isabel Rodríguez Escudero.

by Munuera Alemán, José Luis | Rodríguez Escudero, Ana Isabel, 1965-.

Edition: 2a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid : ESIC, 2012Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M868es (2).

Marketing financiero; nuevas estratategias para el siglo XXI

by Sundardas Mirchadani, Arjan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw- Hill ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S862m (2).

El libro del año en mercadeo : los mejores artículos de el quarterly review of marketing

by Thomas, Michael J | Waite, Norman E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá Legis 1991Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 T459L (2).

Variables Psicológicas de la Mercadotecnia

by Berenyi, Lazlo.

Edition: 2a Ed. Language: Spanish Publisher: Colombia : México Trillas 1986Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.834 B272r (1).

Innovación : estrategias de liderazgo para mercados de alta competencia

by Kuczmarski, Thomas D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.4063 K819i (1).

El plan de marketing en la práctica / Sainz de Vicuña Ancín, José María

by Sainz de Vicuña Ancín, José María.

Edition: 18ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8101 S146p 2013 (2).

La Revolución del Marketing: La Táctica Dicta la Estrategia / Ries Al

by Ries Al | Trout, Jack | Narváez Rozo, Alberto [Trad.].

Publisher: Bogotá : McGraw-Hill,. 1989Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.8 R427r (1).

Marketing público : investigación, aplicaciones y estrategia / Ramón Rufin Moreno, Cayetano Medina Molina.

by Rufín Moreno, Ramón | Medina Molina, Cayetano.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2012Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 R834m (1).

Las preguntas más frecuentes sobre marketing

by Kotler, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K685p (2).

Técnicas cruciales de marketing: paso a paso aumenta las ventas de tu empresa

by Green, Gloria | Williams, Jeffrey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Editorial PAX México ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G722t (1).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 11Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw - Hill ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 2000 (2).

Investigación de mercados / Salvador Mique.

by Miquel, Salvador | Bigné, Enrique | Jean-Pierre | Miquel, María José Lévy.

Publisher: Madrid (España) : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.83 M438i (1).

Dirección de marketing

by Kotler, Philip | Lane Keller, Kevin.

Edition: 12a. ed. Publisher: México : Pearson Educación 2006Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 K685d (2).

La preparación del plan de marketing

by Parmerlee, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestión 2000 ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 P175p (2).

Estrategias de Marketing

by Marconi, Joe.

Language: Spanish Publisher: Colombia : Legis 1992Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 E887m (1).

Elementos Básicos de Mercadotecnia

by Eyssautier de la Mora, Maurice.

Edition: 2 Ed Language: Spanish Publisher: México : Trillas 1995Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 E988c (1).

Mercadotécnia

by Fischer, laura | Espejo Callado, Jorge Angel.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw- Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 F481m (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.83 F481m (2).

Mercadotecnia : planeación estratégica

by Hughes, G. David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Buenos Aires : Addison-Wesley Iberoamericana ;1986;1986 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H833m (2).

Cómo preparar el exitoso plan de mercadotecnia

by Hiebing, Roman G. Jr | Scott W., Cooper.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1992Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 C667c (2).

Estrategias de Marketing para un crecimiento rentable: cursos prácticos

by Munera Aleman, Jose Luis.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ;2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M868e (1).

Plan de marketing : paso a paso

by Cutropia, Carlos.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic ;2005 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C987p (1). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 C987p (1).

Marketing para emprendedores : cómo identificar oportunidades y desarrollo de empresas exitosas

by Scharnarch Kirberg Alejandro.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Colombia : Ecoe Ediciones Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S216m (1). Checked out (1).

El plan de marketing en la práctica

by Sainz de Vicuña Ancín, José María.

Edition: 17a. ed. Publisher: España : Esic Editorial 2012Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 S146p (2).

La Revolucion del Marketing / Clancy, Kevin J

by Clancy, Kevin J.

Language: Spanish Publisher: Argentina : Vurjara Editor S.A 1994Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 C516r (1).
Lists:

Revista Élite

Material type: Continuing resource Continuing resource Publisher: Colombia : UDES Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga (5).

Marketing, versión para latinoamérica

by Kotler, Philip | Armstrong, Gary.

Edition: 11edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice hall ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K685m (4).

Marketing 4.0 : transforma tu estrategia para atraer al consumidor digital / Philip Kotler, Hermawan Kartajaya e Iwan Setiawan ; prólogo de Francisco Palma.

by Kotler, Philip | Setiawan, Iwan | Kartajaya, Hermawan | Palma, Francisco [pr.].

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid [etc.] : LID Editorial Empresarial, 2018Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K685ma (1). Checked out (1).

Marketing / Lamb, Charles W.

by Lamb, Charles W | Hair, Joseph F. - McDaniel, Carl.

Edition: 11ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Cengage Learning Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 L151m (2).

Merchandising Estratégico

by Mauton, Dominique.

Language: Spanish Publisher: Colombia : Barcelona Gestión 2000 S.A. 1990Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 M688m (1).

Dirección de marketing

by Kotler, Philip | Cámara, Dionisio Grande, Idelfonso Cruz, Ignacio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Prentice Hall ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 K685d (1).

El plan de marketing : guía de referencia

by Burk Wood, Marian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Pearson ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B874p (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 B874p (2).

Investigación integral de mercados : un enfoque para el sig-lo XXI

by Jany Castro, José Nicolás.

Edition: 2a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 J169i (1).
Lists:

Marketing sin dinero: 175 formas gratuitas, fáciles y muy é-tiles para que los pequeños negocios incrementen sus ventas-.

by Bade, Nicholas E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ;1995;1995 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658 B122m (1).

Principles of marketing engineering

by Lilien, Gary L | Rangaswany, Arvind; De Bruyn, Arnuad.

Edition: 2a. ed Language: English Publisher: Estados Unidos de América : Decision Pro 2013Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 L454p (2).

Comó manejar las relaciones con los clientes en la nueva era de comercio electrónico

by Newell, Frederick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGrawHill Interamericana ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 N292c (1).
Lists:

Viabilidad de la implementación del marketing verde en la Empresa Ideaplast / Angie Lorena Garzón Galvis.

by Garzón Galvis, Angie Lorena | Vera Torres, Nancy Ruth | Montaño Susatama, Christian Camilo.

Publisher: Bogotá: Fundación Tecnológica Autónoma de Bogotá FAB, 2013Dissertation note: Trabajo de Grado Availability: Items available for reference: Biblioteca UDES- Bogotá Not for loanCall number: T04.13 G179v (1). :

La investigación de mercados en un entorno de marketing / William R, Dillon.

by Dillon, William R | Madden, Thomas J | Firtle, Neil H.

Edition: 3ed.Material type: Article Article festschrift ; Literary form: Fiction ; Audience: Specialized; Publisher: Santafé de Bogotá : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.83 D455i (1).

Marketing

by Kerin, Roger.

Edition: 7ma Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2004Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 M174 (1). Items available for reference: Biblioteca UDES- Valledupar Not for loanCall number: 658.8 M174 (1).
Lists:

Fundamentos de mercadeo / Sara Catalina Forero Molina.

Edition: 1 ed.Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá ECOE 2017Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 F862 (1).

Promoción comercial : cómo incrementar las ventas

by Pauzin, Jean.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Zaragoza : Distreza, S.A. ;1982Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.81 P189p (1).

La Revolucion del Marketing / Clancy, Kevin J

by Clancy, Kevin J.

Language: Spanish Publisher: Argentina : Vurjara Editor S.A 1994Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 C516r (2).

Marketing Total

by Braidot, Nestor P.

Edition: 3 Ed Language: Spanish Publisher: Argentina : Ediciones Macchi 1992Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 B719m (2).

Casos de dirección de marketing

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Pearson ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C186 (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 C186 (1).

Principios de mercadeo

by Céspedes Saenz, Alberto.

Edition: 2a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : Ecoediciones ;1998 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C287pr 1998 (2).

Dirección de marketing

by Kotler, Philip.

Edition: 10ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson educacion ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 K685d 2001 (1).

Estrategias de Marketing

by Schnaars, Steven P.

Language: Spanish Publisher: España : Diaz de Santos 1994Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 S261e (1).

Inmunidad al Mercadeo

by Lazarus, George.

Language: Spanish Publisher: Colombia : Legis 1989Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 L191i (1).

Consumering / Rovira, Javier.

by Rovira, Javier.

Edition: 3Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 R694c (2).

Principios de Mercadeo

by Céspedes Saenz, Alberto.

Language: Spanish Publisher: Colombia : Ecoe Ediciones 1992Online access: Click here to access online Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 C287p (2).

Comportamiento del consumidor : repercusiones en la estrategia de marketing

by Hawkins, Del I | Best, Roger J. Coney, Kenneth A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Buenos Aires : Addison-Wesley Iberoamericana ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 H194c (3).

Estrategia de mercadeo

by Martinez Bautista, Carmen Elisa.

Publisher: Bucaramanga, Colombia : Escuela Internacional de Posgrado-UDES 2003Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 M174e (1).

Inmunidad al Mercadeo

by Lazarus, George.

Language: Spanish Publisher: Colombia : Legis 1989Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.83 L191i (2).

El plan de mercadeo: como prepararlo y ponerlo en marcha

by Luther, William M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ;1995;1995 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.3 L883p (2).
Lists:

Geomarketing : cómo sacar partido al marketing territorial para vender y fidelizar más / Alcaide Casado, Juan Carlos

by Alcaide Casado, Juan Carlos | Calero de la Paz, Rocío - Hernández Luque, Raúl.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 A511g (2).

Gestión de Marketing Social

by Leal Jimenez, Antoniol.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Mcgraw-Hill ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.82 L215g (2).

Dirección de marketing : fundamentos y aplicaciones / Jaime Rivera Camino y Mencía de Garcillán.

by Rivera Camino, Jaime | De Garcillán López-Rua, Mencía.

Edition: 2a ed. revisada y actualizada.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: México : Alfaomega, ©2012Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 R492d 2012 (1).

Comunicaciones de Marketing Integradas

by Schultz, Don E.

Language: Spanish Publisher: España : Granica 1993Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 S285c (2).

Investigacion de mercados estrategica : como utilizar de fo-rma inteligente la informacion de los estudios de mercado

by Ferre trenzano, jose maria.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestion 2000 ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 F277i (1).
Lists:

Sin mentiras : la verdad es la mejor herramienta de ventas

by Maher, Barry.

Edition: 1raMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogota colombia : Mc Graw Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M132m (2).

Merchandising : auditoría de marketing en el punto de venta / Ricardo Palomares

by Palomares Borja, Ricardo.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial 2015Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.82 P156m (1).

Marketing internacional de lugares y destino

by Kotler, Philip | Gertner, David Rein, Irving Haider, Donald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 K685m (4).

Mercadotecnia

by Fischer de la Vega, Laura Estela.

Edition: 4a.ed Publisher: México : McGraw-Hill 2011Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.83 F482m (2). Items available for reference: Biblioteca UDES- Valledupar Not for loanCall number: 658.83 F482m (2).

Marketing político e imagen de gobierno en funciones

by Férnandez Collado, Carlos | Hernández Sampieri, Roberto.

Edition: 3edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw- Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.804 F276m (2).

Gestión de mercados : fundamentos, investigación, estrategias y operación

by Mendoza Torres, Martha.

Edition: 3edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogota : Universidad Ean ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M262g (1).
Lists:

Investigación de Mercados

by Pope, Jeffrey L.

Language: Spanish Publisher: Colombia : Norma 1995Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658 P672i (1).

Creatividad en Marketing Directo

by Rodriguez, Santiago.

Language: Spanish Publisher: España : Deusto 1998Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.83 R637C (1).

Estrategias de publicidad y promoción

by Tellis, Gerard J | Redondo, Ignacio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Addison Wesley ;2002;2002 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 T255e (1).

Marketing de los servicios / Grande Esteban, Ildefonso

by Grande Esteban, Ildefonso.

Edition: 4ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México: Alfaomega Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G716m 2012 (2).

Marketing digital, marketing móvil, SEO y analítica web

by Estrade Nieto, José María | Jordán Soro, David Hernández Dauder, María Ángeles.

Publisher: Madrid , España : Ediciones Anaya Multimedia 2013Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 E887m (2).

El plan de marketing digital en la práctica / José María Sainz de Vicuña Ancín.

by Sainz de Vicuña Ancín, José María [aut].

Edition: 3ed. rev. y act.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón (Madrid) : ESIC, 2018Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S146p 2018 (1).

Fundamentos de marketing

by Kotler, Philip | Armstrong, Gary.

Edition: sexta edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Pearson educacion ;2003 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K685f 2003 (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 K685f 2003 (2).

Dirección de marketing

by Kotler, Philip | keller, Revis.

Edition: 12Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: España : Pearson Preintice hall Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 k685d (1).

Marketing

by Kerin, Roger.

Edition: 7ma Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2004Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 K273m (3).

Marketing de servicios; Estrategicas para turismo, finanzas, salud y comunicación

by Cobra, Marcos.

Edition: 2a. ed Revision tecnica por alberto Narvaez Rozo Publisher: Colombia : McGraw-Hill 2000Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 C617m (1).

Direccion de mercadotecnia; Análisis, planeación , implementación y control

by Kotler, Philip.

Edition: 8a. ed Revision tecnica por Marcela Benassini Felix Publisher: México : Prentice-Hall Hispanoamericana 1996Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.802 K685d (3).

Comportamiento del consumidor y estrategia de marketing

by Paul Peter, J | Olson, Jerry C.

Edition: 7edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Mc Graw- Hill ;2006;2006 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 P282c (5).

Diagnóstico en Mercadotecnia

by Fogg, Davis.

Language: Spanish Publisher: Colombia : Estados Unidos Addison Wesley Iberoaméricana Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.83 F633d (1).

Investigación de mercados : un enfoque aplicado

by Kinnear, Thomas C | Taylor, James R.

Edition: 5a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1998Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 K466i 1998 (6). Checked out (1).
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Las nuevas reglas del marketing : use el marketing de relaciones personales y será el líder de su industria

by Newell, Frederick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83028 N292n (1).

Publicidad : guía para ejecutivos de marketing

by Hart, Norman A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H178p (2).

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