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La mejora continua : patrones de medida

by Lynch, Richard L | Cross, Kelvin F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bilbao : Deusto ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8343 L961m (1).

Conducta del consumidor : estrategias y tácticas aplicadas al marketing

by Rivera Camino, Jaime | Arellano Cueva, Rolando | Morelo Ayala, Víctor M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 R492c (1).

Comportamiento del consumidor

by Schiffman, León G | Kanuk, Leslie Lazar.

Edition: 5a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice-Hall Hispanoamericana ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 S134c (2).
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Comportamiento del consumidor : decisiones y estrategias de Marketing

by Rivas, Javier Alonso.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 R491c (1).

Comportamiento del consumidor

by Assael, Henry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Thomson ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 A881c (1).

Gerencia del servicio : cómo hacer negocios en la nueva economía / Karl Albrecht

by Albrecht, Karl | Zemke, Ron.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : 3R Editores ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.812 A517g (3).

Comportamiento del consumidor : comprar, tener y ser

by Solomon, Michael R.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall Hispanoamericana ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 S656c (2).

Comportamiento del consumidor

by Schiffman, Leon G | Lazar Kanuk, Leslie.

Edition: 7 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 S243c (2).
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Publicidad : comunicación integral en marketing

by Treviño Martínez, Rubén.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 T729p (2).

Técnico en publicidad

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Cultural S.A. ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 T216 (2).

La mente de los clientes : aprenda como leerla para vender más

by Snyder, David P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.812 S692m (2).

Comportamiento del consumidor enfoque América Latina

by Arellano Cueva, Rolando.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hilll ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 A725c (2).

Punto de venta diseño y producción

by Fuentes de la Vega, Francisco.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.157 F826p (1).

Introducción al marketing

by Kotler, Philip.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Prentice Hall ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K685i (3).

Una aproximación al mercadeo ecológico / Walter Pardave Livia

by Pardave Livia, Walter | Pinzón Mujica, Edgar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Sic ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8343 P172a (2).

La seguridad de los productos industriales : régimen jurídico administrativo y protección de los consumidores

by Izquierdo Carrasco, Manuel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Marcial Pons ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 346.5 I978s (1).

Fidelización (un paso mas allá de la retención) : el marketing directo, el despliegue crm y la empresa virtual

by Cuesta Fernandez, Félix.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.812 C828f (2).

Alta fidelidad técnicas e ideas operativas para lograr la lealtad del cliente a través del servicio

by Alcaide Casado, Juan Carlos.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.812 A511a (1).

Comportamiento del consumidor

by Schiffman, Leon G | Lazar Kanuk, Leslie.

Edition: 8 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 S243c 2005 (2).

Derecho de los consumidores y usuarios

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Valencia (España) : Tirant lo Blanch ; 2007Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: R 339.41 D272 (3). :

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