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Innovación en la investigación de mercados / autores, Inmaculada Aragón Marina, Rafael Bonnelly Ricart, Claudia Castãeda Cárdenas, Margarita Cavallazi Gonźalez, Camilo Herrera Mora, Santiago Kahane, Luis Fernando Márquez Valencia, Santiago Martínez Vela, Martha Cecilia Umãa Salinas.

by Aragón Marina, Inmaculada [autor.] | Bonnelly Ricart, Rafael [autor.] | Castãeda Cárdenas, Claudia [autor.] | Cavallazzi González, Margarita [autor.] | Herrera Mora, Camilo [autor.] | Kahane, Santiago [autor.] | Márquez Valencia, Luis Fernando [autor.] | Martínez Vela, Santiago [autor.] | Umaña Salinas, Martha Cecilia [autor.].

Edition: Primera edición.Material type: Text Text; Literary form: Not fiction Language: Spanish Publisher: Bogotá : Alfaomega, 2011Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 A713i (2).

MaxiMarketing : el nuevo rumbo de las estrategias de publicidad promoción y mercadotecnia

by Rapp, Stan.

Publisher: México : McGraw-Hill 1989Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 R177m (1).

La Revolución del Marketing: La Táctica Dicta la Estrategia / Ries Al

by Ries Al | Trout, Jack | Narváez Rozo, Alberto [Trad.].

Publisher: Bogotá : McGraw-Hill,. 1989Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.8 R427r (1).

Cómo preparar el exitoso plan de mercadotecnia

by Hiebing, Roman G. Jr | Scott W., Cooper.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1992Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 C667c (2).

Gerencia estratégica de mercadeo

by Metsger, Michael | Donaire, Victor.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Thomson ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M289g (6).
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Investigación integral de mercados : un enfoque para el sig-lo XXI

by Jany Castro, José Nicolás.

Edition: 2a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 J169i (1).
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Cualitativamente : los secretos de la investigación cualitativa / Martínez, Pepe

by Martínez, Pepe.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 M178c (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.83 M178c (2).
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El plan de mercadeo: como prepararlo y ponerlo en marcha

by Luther, William M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ;1995;1995 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.3 L883p (2).
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Geomarketing : cómo sacar partido al marketing territorial para vender y fidelizar más / Alcaide Casado, Juan Carlos

by Alcaide Casado, Juan Carlos | Calero de la Paz, Rocío - Hernández Luque, Raúl.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 A511g (2).

Evaluación de Proyectos / Gabriel, Baca Urbina,

by Baca Urbina, Gabriel | Toledo Castellanos, Miguel Ángel [Dir. ] | Roig Vázquez, Pablo E [Ed.] | Montaño González, Diana Karen [Ed.].

Edition: 5 ed. Publisher: México : McGraw-Hill, 2006Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.404 B111e (1).

Estrategias de publicidad y promoción

by Tellis, Gerard J | Redondo, Ignacio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Addison Wesley ;2002;2002 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 T255e (1).

Técnicas de marketing; identificar, conquistar y fidelizar clientes / Lucio Mera, Elena

by Lucio Mera, Elena.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ideas Propias : Pontevedra Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 L814t (1).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 13edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 2004 (1). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 S816f 2004 (1).

Investigacion de mercados estrategica : como utilizar de fo-rma inteligente la informacion de los estudios de mercado

by Ferre trenzano, jose maria.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestion 2000 ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 F277i (1).
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Aplicaciones de investigación comercial

by Abascal, Elena | Grande Ildefonso.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic ;1994 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 A118a (1).
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Fundamentos de marketing

by Stanton, William | Etzel, Michael Walker, Bruce.

Edition: 14edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw- Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 2007 (1). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 S816f 2007 (2). Checked out (1).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 10a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 1996 (4).

Introducción a la investigación de mercados / Laura Fischer De La Vega.

by Fischer De La Vega, Laura | Navarro Vega, Alma Emma.

Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.83 F471i (1).

Ganadores del maximarketing : el nuevo poder preocuparse y atreverse

by Rapp, Stan.

Publisher: México : McGraw-Hill 1994Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 R177g (1).

Manual para elaborar un plan de mercadotecnia : un enfoque latinoamericano

by Fernandez valinas, ricardo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Australia : Ecafsa ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 F276m (2).

Marketing 1 x 1: cada cliente es un mercado

by Gilmore, James H, Comp Pine II, B Joseph, Com.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Norma ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M174 (2).

Gestión de Proyectos: Identificación, Formulación, Evaluación Financiera-Económica- Social-Ambiental /

by Miranda Miranda, Juan José.

Edition: 5 ed. Publisher: Bogotá : Editores MM 2005Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.404 M471g 5ed (1).

Casos para Análisis de Mercados e Inversiones

by Mungaray, Alejandro.

Language: Spanish Publisher: Colombia : México Trillas 1995Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.83 M863c (1).

Fundamentos de marketing

by Rusell, Edward.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona, España. : Ava Publishing SA ;2010;2010 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 R877f (1).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 11Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw - Hill ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 2000 (2).

Investigación de mercados / Salvador Mique.

by Miquel, Salvador | Bigné, Enrique | Jean-Pierre | Miquel, María José Lévy.

Publisher: Madrid (España) : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.83 M438i (1).

Guía Ana para la gestión de medios

by Zeltner, Herbert.

Publisher: Madrid-España : Editorial Eresma y Celeste Ediciones 1997Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 659.1 Z258g (1).

La investigación de mercados en un entorno de marketing / William R, Dillon.

by Dillon, William R | Madden, Thomas J | Firtle, Neil H.

Edition: 3ed.Material type: Article Article festschrift ; Literary form: Fiction ; Audience: Specialized; Publisher: Santafé de Bogotá : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.83 D455i (1).

Guia completa de la publicidad

by Douglas, Torin.

Publisher: España : Tursen, Herman Bume Ediciones 1993Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 659.1 D683g (2).
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Como ganar (y conservar) la ventaja competitiva en los negocios.

by Rothschild, William E.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: SPA Publisher: México, D.F. : McGraw-Hill, 1987Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.83 R683c (1).

Merchandising : auditoría de marketing en el punto de venta / Ricardo Palomares

by Palomares Borja, Ricardo.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial 2015Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.82 P156m (1).

Marketing estratégico : referencia a productos industriales

by Carrio Fiore, Jaime.

Edition: 1Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: España : Mercombo Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 C177m (1).

Etnografía aplicada a la investigación comercial y al marketing / María José Rodríguez Matías

by Rodríguez Matías, María José.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial 2015Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 R627e (1).

El consumidor turístico / Borja Solé, Luis de

by Borja Solé, Luis de | Casanovas Pla, Josep Andreu - Bosch Camprubí, Ramón.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.913384791 B674c (2).

Publicidad

by Arens, William | Weigold, Michael Arens, Christian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw Hill Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 A726p (2).

El plan de marketing en la práctica

by Sainz de Vicuña Ancín, José María.

Edition: 17a. ed. Publisher: España : Esic Editorial 2012Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 S146p (2).

Fundamentos de marketing

by Kotler, Philip | Armstrong, Gary.

Edition: sexta edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Pearson educacion ;2003 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K685f 2003 (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 K685f 2003 (2).

Desarrollo de nuevos productos : como crear y lanzar con éxito nuevos productos y servicios al mercado

by Schnarch Kirberg, Alejandro.

Edition: 4 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santa fe de bogota : McGraw-Hill ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.575 S361d (2).

Casos de comportamiento del consumidor : reflexiones para la dirección de marketing / Salvador Ruiz de Maya, Ildefonso Grande Esteban.

by Ruiz de Maya, Salvador | Grande Esteban, Ildefonso.

Edition: 1a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 R849c (1).

Marketing: Enfoque América Latina / Arellano Cueva, Rolando

by Arellano Cueva, Rolando.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 A725m (2).

Direccion de marketing y ventas

Publisher: España Cultural de Ediciones 2002Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 D472 (3).

Marketing internacional / Philip R. Cateora, Mary C. Gilly, John L. Graham ; revisión técnica Raúl Mejía Estañol ; traducción Gloria Padilla Sierra.

by Cateora Philip R | Gilly, Mary C | Graham, John L | Mejía Estañol, Raúl [revisor.] | Padilla Sierra, Gloria [traductor.].

Edition: 16 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico McGraw-Hill Education 2014Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.848 C282m (1).

Los dioses del marketing son humanos : treinta formas de trabajar en marketing

by Morelo Ayala, Víctor M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M672d (1).

Marketing : enfoque América Latina

by Arellano Cueva, Rolando.

Edition: 1a. ed revisión técnica por José Luis Robles Ramírez... [et al.]. Publisher: México : McGraw-Hill 2000Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 A725m (1).

Las 22 leyes inmutables del marketing : violelas a su propio riesgo

by Ries, Al | Trout, Jack.

Publisher: Colombia : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 R428l (1).

Marketing directo 2.0 como vender mas e un entorno digital

by Cuesta, felix | Alonso Coto, Manuel A.

Publisher: España : Gestion 2000 2011Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 C828m (3).

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