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Publicidad; Guía para ejecutivo de marketing by Hart, Norman A. Edition: 1a. ed Revision tecnica por Alberto Narvaez Rozo Publisher: Colombia : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 659.1 H178p (1).
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Marketing : enfoque América Latina by Arellano Cueva, Rolando. Edition: 1a. ed revisión técnica por José Luis Robles Ramírez... [et al.]. Publisher: México : McGraw-Hill 2000Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 A725m (1).
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Marketing by McCarthy, E. Jerome | Perreault, William D. Edition: 11 Publisher: España : IRWIN 1996Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 M111m (1).
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El mercado son personas by Chias, Josep. Publisher: España : McGraw-Hill 1991Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 C341m (1).
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Fundamentos de mercadotecnia by Kotler, Philip | Armstrong, Gary. Edition: 4a. ed / revisión técnica por Marcela Benassini Félix. Publisher: México : Prentice-Hall Hispanoamericana 1998Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 K685fu (1).
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Investigación de mercados by Harris, E. Edward. Edition: 2a. ed revisión técnica por Alvaro Gallart Publisher: México : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.83 H177i (1).
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Dinamica empresarial by Prieto, Carlos. Language: SPA Publisher: México : Limusa 2010Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.4 P742d (2). Items available for reference: Biblioteca UDES- Valledupar Not for loanCall number: 658.4 P742d (2).
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Guía Ana para la gestión de medios by Zeltner, Herbert. Publisher: Madrid-España : Editorial Eresma y Celeste Ediciones 1997Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 659.1 Z258g (1).
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Estrategia de mercadeo by Martinez Bautista, Carmen Elisa. Publisher: Bucaramanga, Colombia : Escuela Internacional de Posgrado-UDES 2003Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 M174e (1).
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Mercadotecnia by Fischer de la Vega, Laura Estela. Edition: 4a.ed Publisher: México : McGraw-Hill 2011Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.83 F482m (2). Items available for reference: Biblioteca UDES- Valledupar Not for loanCall number: 658.83 F482m (2).
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Marketing online y comunicacion digital by Somalo, Ignacio. Publisher: España : Wolters Kluwer 2011Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.84 S651m (2).
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Servicio a clientes by Buckner, Leroy M. Edition: 2a. ed / Revisión técnica por Susana Richkarday de Gil Publisher: México : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.812 B814s (1).
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Matemáticas en la mercadotecnia by Logan, William B | Freeman, M. Herbert. Edition: 2a. ed / Revisión técnica por Hector Villarreal V. Publisher: México : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.816 L631m (1).
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Principles of marketing engineering by Lilien, Gary L | Rangaswany, Arvind; De Bruyn, Arnuad. Edition: 2a. ed Language: English Publisher: Estados Unidos de América : Decision Pro 2013Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 L454p (2).
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