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Los cuatro pilares del marketing rentable : cómo maximizar la creatividad y el retorno de la inversión

by Moeller, Leslie H | Landry, Edward C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2010Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M625c (2).

Manual del gerente de ventas

by Gschwandther, Gerhard.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw Hill Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.81 G929m (2).

Marketing municipal

by Romero, Pedro Ascencio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: España : iaz de Santos Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 R652m (2).

Mercadotecnia

by Fischer Laura | Espejo Jorge.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw Hill Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 F482m 2011 (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.83 F482m 2011 (2).

Investigación de mercados en un ámbito de información digital

by Hair Joseph F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw Hill Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 H147i (2).
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Marketing de servicios

by Zeithaml, Valarie A.

Edition: 5 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw Hill 2009Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 Z248m 2009 (4).

Personalidad de marca

by Bhargava Rohit.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw Hill Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 B317p (2).

Marketing para emprendedores : cómo identificar oportunidades y desarrollo de empresas exitosas

by Scharnarch Kirberg Alejandro.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Colombia : Ecoe Ediciones Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S216m (1). Checked out (1).

Marketing internacional

by Garcia Sordo, Juan B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw Hill Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.848 G171m 2007 (3).

Manual para elaborar un plan de mercadotecnia

by Fernandez Valiñas, Ricardo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw Hill 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 F276m (2).

Administración estratégica de marca : Branding

by Keller, Kevin Lane.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación ; 2008Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 R255a (2).

La culturización de las marcas propias

by Duave Ernesto.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Universidad Sergio Arboleda Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 D878c (2).

Marketing electrónico para Pymes : cómo vender promocionar

by Cruz Herradon, Ana.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Alfaomega Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C789m (2).

Publicidad

by Arens, William | Weigold, Michael Arens, Christian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw Hill Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 A726p (2).

Marketing internacional : nuevas perspectivas para un mercado globalizado

by Cerviño Julio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: España : Piramide Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 C279m (2).

Dirección de marketing

by Kotler, Philip | keller, Revis.

Edition: 12Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: España : Pearson Preintice hall Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 k685d (1).

Marketing internacional : teoría y 50 casos

by Lee Kim, Hyun Sook.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : CENGAGE Learning ; 2009Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 H986m (2).

Técnicas de marketing; identificar, conquistar y fidelizar clientes / Lucio Mera, Elena

by Lucio Mera, Elena.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ideas Propias : Pontevedra Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 L814t (1).

Métricas del marketing / Dominguez Doncel, Alejandro

by Dominguez Doncel, Alejandro | Muñoz Vera, Gemma.

Edition: 2Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 D654m (1).

Consumering / Rovira, Javier.

by Rovira, Javier.

Edition: 3Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 R694c (2).

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