Sistema de Bibliotecas Universidad de Santander catalog › Results of search for 'ccl=su:"MERCADEO"'

by Russell J., Thomas | Lane, W. Ronald.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 R888p (2).

Lists:

EDUCACION B2017.

by Kleppner, Otto | Rusell, J.Thomas | Lane, W. Donald.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall Hispanoamericana ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 K527p (1).

Guía práctica del benchmarking : cómo lograr el liderazgo en su empresa o unidad de negocio

by Valls Roig, Antonio.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestión 2000 ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 V155g (1).

Lists:

Ingeniería Industrial.

Investigación de mercados estratégica : cómo utilizar de forma inteligente la información de los estudios de mercado

by Ferré Trenzano, José María.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestión 2000 ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 F277i (1).

Lists:

INVESTIGACION.

Grandes marcas, grandes dificultades : lecciones aprendidas de los errores de otros

by Trout, Jack | Peralba, Raúl.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 T768g (2).

Marketing : personas reales, decisiones reales

by Solomon, Michael R | Stuart, Elnora W.

Edition: 2 ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Pearson Educación ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S656m (1).

Lists:

Comportamiento del consumidor

by Schiffman, Leon G | Lazar Kanuk, Leslie.

Edition: 7 ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 S243c (2).

Lists:

EDUCACION B2017.

No cover image available

Dirección de marketing

by Kotler, Philip.

Edition: 10 ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 K685d 2001 (1).

Lists:

Dirección de marketing

by Kotler, Philip | Cámara, Dionisio | Grande, Idelfonso.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Prentice Hall ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 K685d (1).

Lists:

RICARDO ANDRADE DIAZ MARKETING.

Estrategias de publicidad y promoción

by Tellis, Gerard J | Redondo, Ignacio.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Addison Wesley ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 T255e (1).

Canales de comercialización

by Stern, Louis.

Edition: 5 ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Prentice Hall ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 S827c (1).

El plan de mercadeo : cómo prepararlo y ponerlo en marcha

by Luther, William M.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.3 L883p (2).

Lists:

INVESTIGACION.

199 preguntas sobre marketing y publicidad

by Bonta, Patricio | Farber, Mario.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B668p (2).

Lists:

RICARDO ANDRADE DIAZ MARKETING.

Smart : lo fundamental y lo mas efectivo acerca del marketing

by Mariotti, John.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M174s (1).

Smart : lo fundamental y lo mas efectivo acerca del e-commerce

by Cunnigham, mike.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.800285 C866s (1).

E-marketing : estrategias de mercadotecnia para promover su marca en internet

by Collin, Simon.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.800285 C655e (2).

Lists:

RICARDO ANDRADE DIAZ MARKETING.

La disciplina de los líderes del mercado : no trate de ser el mejor en todo... su empresa podría fracasar

by Treacy, Michael | Wiersema, Fred.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Norma ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.812 T721d (2).

Lists:

Ingeniería Industrial.

Marketing 1 x 1 : cada cliente es un mercado

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Norma ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M174 (2).

Lists:

RICARDO ANDRADE DIAZ MARKETING.

Los secretos del marketing boca a boca : cómo desencadenar ventas exponenciales propiciando la circulación de información

by Silverman, George.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.81 S439s (2).

Lists:

RICARDO ANDRADE DIAZ MARKETING.

Aproximación Wall Street; introducción al mercado de capitales consejos prácticos sobre cómo invertir en bolsa

by Llano Ferro, Luis Fernando.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : Norma ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 332.6 L516a (1).

Lists:

banca.

		Publicidad by Russell J., Thomas \| Lane, W. Ronald. Material type: Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 R888p (2). Lists: EDUCACION B2017.
		Publicidad by Kleppner, Otto \| Rusell, J.Thomas \| Lane, W. Donald. Material type: Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall Hispanoamericana ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 K527p (1).
		Guía práctica del benchmarking : cómo lograr el liderazgo en su empresa o unidad de negocio by Valls Roig, Antonio. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestión 2000 ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 V155g (1). Lists: Ingeniería Industrial.
		Investigación de mercados estratégica : cómo utilizar de forma inteligente la información de los estudios de mercado by Ferré Trenzano, José María. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestión 2000 ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 F277i (1). Lists: INVESTIGACION.
		Grandes marcas, grandes dificultades : lecciones aprendidas de los errores de otros by Trout, Jack \| Peralba, Raúl. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 T768g (2).
		Marketing : personas reales, decisiones reales by Solomon, Michael R \| Stuart, Elnora W. Edition: 2 ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Pearson Educación ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S656m (1). Lists: EDUCACION B2017, INVESTIGACION, RICARDO ANDRADE DIAZ MARKETING.
		Comportamiento del consumidor by Schiffman, Leon G \| Lazar Kanuk, Leslie. Edition: 7 ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 S243c (2). Lists: EDUCACION B2017.
		No cover image available Dirección de marketing by Kotler, Philip. Edition: 10 ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 K685d 2001 (1). Lists: EDUCACION B2017, RICARDO ANDRADE DIAZ MARKETING.
		Dirección de marketing by Kotler, Philip \| Cámara, Dionisio \| Grande, Idelfonso. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Prentice Hall ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 K685d (1). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Estrategias de publicidad y promoción by Tellis, Gerard J \| Redondo, Ignacio. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Addison Wesley ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 T255e (1).
		Canales de comercialización by Stern, Louis. Edition: 5 ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Prentice Hall ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 S827c (1).
		El plan de mercadeo : cómo prepararlo y ponerlo en marcha by Luther, William M. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.3 L883p (2). Lists: INVESTIGACION.
		199 preguntas sobre marketing y publicidad by Bonta, Patricio \| Farber, Mario. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B668p (2). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Smart : lo fundamental y lo mas efectivo acerca del marketing by Mariotti, John. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M174s (1).
		Smart : lo fundamental y lo mas efectivo acerca del e-commerce by Cunnigham, mike. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.800285 C866s (1).
		E-marketing : estrategias de mercadotecnia para promover su marca en internet by Collin, Simon. Material type: Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.800285 C655e (2). Lists: RICARDO ANDRADE DIAZ MARKETING.
		La disciplina de los líderes del mercado : no trate de ser el mejor en todo... su empresa podría fracasar by Treacy, Michael \| Wiersema, Fred. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Norma ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.812 T721d (2). Lists: Ingeniería Industrial.
		Marketing 1 x 1 : cada cliente es un mercado Material type: Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Norma ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M174 (2). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Los secretos del marketing boca a boca : cómo desencadenar ventas exponenciales propiciando la circulación de información by Silverman, George. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.81 S439s (2). Lists: RICARDO ANDRADE DIAZ MARKETING.
		Aproximación Wall Street; introducción al mercado de capitales consejos prácticos sobre cómo invertir en bolsa by Llano Ferro, Luis Fernando. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : Norma ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 332.6 L516a (1). Lists: banca.

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