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El Verdadero Poder de las Marcas by Crainer, Stuart. Language: Spanish Publisher: Colombia : Madrid Eresma y Celeste Ediciones 1997Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.827 C714v (1).
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Estrategias de Marketing by Schnaars, Steven P. Language: Spanish Publisher: España : Diaz de Santos 1994Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 S261e (1).
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Variables Psicológicas de la Mercadotecnia by Berenyi, Lazlo. Edition: 2a Ed. Language: Spanish Publisher: Colombia : México Trillas 1986Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.834 B272r (1).
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Principios de Mercadeo / Céspedes Sáenz, Alberto by Céspedes Sáenz, Alberto. Edition: 5a Ed. Language: Spanish Publisher: Colombia : Ecoe Ediciones 2010Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 C287p (2).
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Recupere su Mercado by Sheth, Jagdish N. Language: Spanish Publisher: México : Limusa Noriega Editores 1992Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.835 S328r (3).
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Marketing by Kerin, Roger. Edition: 7ma Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2004Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 K273m (3).
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Investigación de Mercados Textos y Casos by Boy, Harper W. Language: Spanish Publisher: España : Gestion 2000 1997Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658 B693i (1).
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Marketing Competitivo / O´shaughnessy, John by O´shaughnessy, John. Language: Spanish Publisher: España : Diaz de Santos 1991Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.835 O831m (1).
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Principios de Mercadeo by Céspedes Sáenz, Alberto. Edition: 4a Ed. Language: Spanish Publisher: Colombia : Ecoe 2008Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.83 C287p (3).
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Sistemas de Información de Mercadotecnia by Marshall, Kimball P. Language: Spanish Publisher: Colombia : México International Thomson Editores 1999Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.4038011 M178s (1).
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Publicidad by Arens, William F. Edition: 7a Ed. Language: Spanish Publisher: Colombia : México Mc Grav Hill 2000Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 659.11 A726p (1).
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La Comunicación en la Mercadotecnia by Rowe, Kenneth. Language: Spanish Publisher: Colombia : México Mc Graw Hill 1998Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.83 R692i (1).
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Globalización y Crisis by Garay S., Luis Jorge. Language: Spanish Publisher: Colombia : Tercer Mundo Editores 1999Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 338.91 G171g (2).
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Cómo Hacerse Publicitario by Webb Young, James. Language: Spanish Publisher: Colombia : Madridi Eresma 1980Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 659.1 W211c (2).
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