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Temas de investigación de medios publicitarios Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.107 T251 (1).
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Publicidad by Russell J., Thomas | Lane, W. Ronald. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Pearson Educación ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 R888p (2).
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Publicidad : comunicación integral en marketing by Treviño Martínez, Rubén. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 T729p (2).
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Las claves de la publicidad by García Uceda, Mariola. Edition: 5 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Esic ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 G171c (2).
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Fundamentos básicos de la gestión publicitaria en televisión by Reinares Lara, Eva Marina | Reinares Lara, Pedro J. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Esic ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 R256f (2).
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Comunicación visual : de la teoría a la práctica by Baldwin, Jonathan. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Barcelona. : Parramon Ediciones. ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 741.6 B152c (1).
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La Publicidad que Vivimos / Caro, Antonio by Caro, Antonio. Language: Spanish Publisher: Madrid - España : Eresma - Celeste Ediciones 1994Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 659.1 C176l (2).
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Marketing de Productos / Gray, Douglas by Gray, Douglas. Language: Spanish Publisher: España : Ediciones Granica S.A 1995Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.835 G719m (2).
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Manual de Planificación de Medios by González Lobo, María de los Angeles. Edition: 3ra Language: Spanish Publisher: España ESIC 2003Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 659.14 G643m (2).
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La Publicidad by Ferrer, Eulalio. Language: Spanish Publisher: México : Trillas 1990Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 659 F277p (2).
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Comunicación Publicitaria by Paoli, Belio Antonio. Language: Spanish Publisher: Colombia : México Trillas 1988Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 659.1 P165c (2).
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Gestión de la Comunicacion Comercial by Reinares Lara, Pedro. Language: Spanish Publisher: España : Mc Graw-Hill 1999Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.45 R246g (1).
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Principios de Publicidad by Burtenshow, Ken. Language: Spanish Publisher: China: G. G. 2009Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 659.1 B878d (1).
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Publicidad by Arens, William F. Edition: 7a Ed. Language: Spanish Publisher: Colombia : México Mc Grav Hill 2000Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 659.11 A726p (1).
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Curso de Mercadotecnia Mc Graw Hill by Seglin, Jeffrey L. Language: Spanish Publisher: Colombia : México Mc Graw Hill 1992Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 S235c (2).
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