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Marketing y su utilidad en la pequeña empresa

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ;1994;1994 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M174u ] (2).

Temas clave en marketing relacional

by Alfaro faus, Manuel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.802 A531t ] (2).

Guerra del marketing

by Chairman, Al Ries | Trout, Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Mc Graw-Hill ;2006;2006 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 CH147g ] (2).

Casos de éxito en marketing

by Business Week.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 B884 ] (2).

Marketing político e imagen de gobierno en funciones

by Férnandez Collado, Carlos | Hernández Sampieri, Roberto.

Edition: 3edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw- Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.804 F276m ] (2).

El maravilloso mundo del marketing / Gómez Arias, Javier

by Gómez Arias, Javier.

Edition: 2ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá: Universidad Sergio Arboleda Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 G652m ] (2).

Geomarketing : cómo sacar partido al marketing territorial para vender y fidelizar más / Alcaide Casado, Juan Carlos

by Alcaide Casado, Juan Carlos | Calero de la Paz, Rocío - Hernández Luque, Raúl.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 A511g ] (2).

Temas Clave en Marketing Relacional

by Alfaro Jaus, Manuel.

Language: Spanish Publisher: México Mc Graw Hill 2004Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658.8 A531t] (2).

Fundamentos de Marketing

by Stanton, William J.

Edition: 13a Ed. Language: Spanish Publisher: México Mc Graw Hill 2004Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658.8 S715f] (2).

Marketing y negocios en moviles

by Garcia Fuentes, David.

Publisher: España : Wolters Kluwer 2012Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.84 G171m] (3).

Publicidad; Guía para ejecutivo de marketing

by Hart, Norman A.

Edition: 1a. ed Revision tecnica por Alberto Narvaez Rozo Publisher: Colombia : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 659.1 H178p] (1).

Marketing

by McCarthy, E. Jerome | Perreault, William D.

Edition: 11 Publisher: España : IRWIN 1996Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 M111m] (1).

Marketing directo 2.0 como vender mas e un entorno digital

by Cuesta, felix | Alonso Coto, Manuel A.

Publisher: España : Gestion 2000 2011Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 C828m] (3).

Marketing; Su esencia conceptual

by Paramo Morales, Dagoberto.

Publisher: Colombia : Ediciones Uninorte 2004Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 P175m] (1).

Gerencia de marketing: estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden; traductor Cecilia Ávila de Barón, revisión técnica Gabriel Pérez Cifuentes

by Gultinan, Joseph P | Paul, Gordon W. Madden, Thomas J. Ávila de Barón, Cecilia trad. Pérez Cifuentes, Gabriel rev. téc.

Edition: 6 ed. Publisher: Santafé de Bogotá : McGraw-Hill 1998Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.8 G845g 6ed ] (4).

Factores que influyen en la competitividad de Jugos Jumex en Colombia Angge Viviana Garzón Cortes.

by Garzón Cortes, Angee Viviana | Jimenez Cruz, Jenny asesora.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Bogotá Fundación Tecnológica Autónoma de Bogotá FAB, 2015Dissertation note: Trabajo de Grado 2015 Availability: Items available for reference: Biblioteca UDES- Bogotá [Call number: T04.15 G19f] (1).

Casos de comportamiento del consumidor : reflexiones para la dirección de marketing / Salvador Ruiz de Maya, Ildefonso Grande Esteban.

by Ruiz de Maya, Salvador | Grande Esteban, Ildefonso.

Edition: 1a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8342 R849c] (1).

El nuevo marketing relacional : conseguir el éxito de un negocio empleando las redes sociales / Mari Smith ; [prólogo de Guy Kawasaki ; traductor, Francisco José Salcedo Sotoca].

by Smith, Mari, 1966- | Kawasaki, Guy | Salcedo Sotoca, Francisco José.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publisher: Madrid : Anaya Multimedia, ©2012Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S548n] (1).

Introducción a la investigación de mercados [Coordinadora], María Jesús Merino Sanz ; [Autores], María Jesús Merino Sanz, Teresa Pintado Blanco, Joaquín Sánchez Herrera, Idelfonso Grande Esteban

by Merino Sanz, María Jesús.

Edition: 2a. ed. rev. y act.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid ESIC 2015Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 I687] (1).

Marketing directo e interactivo : campañas efectivas con sus clientes / Josep Alet.

by Alet, Josep.

Edition: 2{486} ed. act. y rev.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón (Madrid) : ESIC, 2011Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 A528m] (1).

El libro del marketing interactivo y la publicidad digital / Eduardo Liberos ... [et al.].

by Liberos, Eduardo.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid : ESIC, 2013Availability: No items available Checked out (1).

Comunicación integrada de marketing / Antonia María Estrella Ramón, Cristina Segovia López

by Estrella Ramón, Antonia María | Segovia López, Cristina [aut].

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC 2016Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 E887c] (1).

Entorno, mercado, clientes, producto y precio / Víctor Valencia López

by Valencia López, Víctor.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial D.L. 2013Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 V152e] (1).

Bajo la influencia del branded content : efectos de los contenidos de marca en niños y jóvenes / Coordinadores: Rodrigo Ron, Antón Álvarez y Patricia Núñez.

by Ron, Rodrigo | Álvarez, Antón | Nuñez, Patricia.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcon (Madrid) : Esic, 2014Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 B146] (1).

Sé innovadoRH : utiliza las claves del marketing para potenciar la gestión de personas / Daniel Primo Niembro, Eugenio de Andrés Rivero.

by Primo Niembro, Daniel | Andrés Rivero, Eugenio de.

Material type: Text Text; Format: print ; Literary form: Fiction Language: Spanish Publisher: Madrid : Esic, 2010Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 P745i] (1).

Impulsa tu marca, incrementa las ventas : descubre los datos que desmienten los mitos del marketing / César Valencoso

by Valencoso, César, 1970-.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Barcelona Profit D.L. 2016Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 V152im] (1).

Los 5 pilares del branding : anatomía de la marca [Joan Costa ... et al.]

by Costa, Joan, 1926-.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Tiana, Barcelona CPC 2013Other title: Cinco pilares del branding.Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.827 P451] (1).

Digitaliza tu negocio / David Villaseca Morales

by Villaseca Morales, David.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial 2016Other title: ¿Cómo desarrollar tus proyectos y crecer aprovechando los grandes cambios de la revolución digital?.Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 V455d] (1).

El ROI como métrica de la eficacia del marketing : cálculo a través de métodos cuantitativos / Pablo J. López Tenorio, Mariano Méndez Suárez

by López Tenorio, Pablo J | Méndez Suárez, Mariano.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial 2013Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 L672r] (1).

Influencia de las estrategias promocionales de las marcas de fabricante sobre las ventas de las marcas de la distribución : un estudio de la categoría de bebidas energéticas tesis doctoral realizada por Cristina Marín Palacios ; dirigida por Carmelo Idoeta y José María Cubillo Pinilla

by Marín Palacios, Cristina.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial D.L. 2016Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M174in] (1).

Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarg Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: 3. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá ; Buenos Aires : McGraw-Hill, ©2001Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.575 S251 2001] (1).

Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarg Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: 3. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá ; Buenos Aires : McGraw-Hill, ©2001Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.575 S251 2001] (1).

Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarg Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: 3. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá ; Buenos Aires : McGraw-Hill, ©2001Availability: No items available

Marketing para emprendedores / Alejandro Schnarch Kirberg, David Schnarch González.

by Schnarch Kirberg, Alejandro | Schnarch González, David.

Edition: 1a ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ecoe, 2010Availability: No items available Checked out (1).

Digital marketing : strategy, implementation and practice] / Dave Chaffey, Fiona Ellis-Chadwick.

by Chaffey, Dave, 1963- | Ellis-Chadwick, Fiona.

Edition: Sixth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New York Pearson Education Limited 2016Online access: table of contents Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.872 Ch133d] (1).

Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.

by Ryan, Damian.

Edition: Fourth Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: London : Kogan Page, c2017Online access: table of contents Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.872 R916u] (2).

Marketing estratégico / coords., Julián Villanueva, Juan Manuel de Toro.

by Villanueva, Julián | Toro, Juan Manuel de.

Material type: Text Text; Format: electronic ; Literary form: Not fiction Language: Spanish Publisher: Pamplona : EUNSA, 2017Online access: Click here to access online Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M174a] (1).

Marketing

by Kerin, Roger.

Edition: 7ma Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2004Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 M174] (1). Items available for reference: Biblioteca UDES- Valledupar [Call number: 658.8 M174] (1).
Lists:

Fundamentos de Marketing

by Stanton, William J.

Edition: 13a Ed. Language: Spanish Publisher: México Mc Graw Hill 2004Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 S816f1] (3). Items available for reference: Biblioteca UDES- Valledupar [Call number: 658.8 S816f1] (3).
Lists:

Marketing Logístico Gustavo Riveros Polanía.

by Riveros Polanía, Gustavo.

Edition: 1a Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá (Colombia) Ecoe Ediciones 2015Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658.8 R492m] (2).
Lists:

MKTG : Marketing / Charles W. Lamb, Joseph F. Hair, y Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl.

Edition: 7a Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: México : Cengage Learning, 2014Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658.8 L151m] (1).

El plan de marketing digital en la práctica / José María Sainz de Vicuña Ancín.

by Sainz de Vicuña Ancín, José María [aut].

Edition: 3ed. rev. y act.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón (Madrid) : ESIC, 2018Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S146p 2018] (1).

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