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Manual del director comercial

by Dabon Cardenas, Carlos.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Zaragoza : Distreza, S.A. ;1982Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.81 D116m ] (1).

Investigación de mercados

by Ribas Muntan, Ramon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Zaragoza : Distreza, S.A. ;1982Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.81 R411i ] (1).

Promoción comercial : cómo incrementar las ventas

by Pauzin, Jean.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Zaragoza : Distreza, S.A. ;1982Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.81 P189p ] (1).

La revolución del servicio

by Albrecht, Karl.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Legis 1990Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.812 A517r ] (1).

El libro del año en mercadeo : los mejores artículos de el quarterly review of marketing

by Thomas, Michael J | Waite, Norman E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá Legis 1991Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 T459L ] (2).

La excelencia en el servicio

by Albrecht, Karl | Bradford, Lawrence J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá Legis 1990Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.812 A517e ] (1).

La excelencia en el márketing guerrillero : 50 reglas de oro para el éxito de la empresa

by Levinson, Jay Conrad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bilbao : Deusto ; 1994Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 L294e ] (1).

La nueva dirección comercial : procedimientos, métodos e instrumentos

by Lavalette, Georges.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bilbao : Deusto ; 1994Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 L191n ] (1).

Marketing y turismo : introducción al marketing de empresas y destinos turísticos

by Altés Machín, Carmen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Síntesis ; 1995Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 338.47910688 A582m ] (1).

Mercadotecnia

by Kottler, Philip | Armstrong, Gary.

Edition: 6a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice-Hall ; 1996Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 K685m ] (6).

El comportamiento del consumidor en la estrategia de marketing

by Howard, John A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1993Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8342 H691c ] (2).

Marketing y su utilidad en la pequeña empresa

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ;1994;1994 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M174u ] (2).

Mercadotecnia : planeación estratégica

by Hughes, G. David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Buenos Aires : Addison-Wesley Iberoamericana ;1986;1986 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 H833m ] (2).

Comportamiento del consumidor : repercusiones en la estrategia de marketing

by Hawkins, Del I | Best, Roger J. Coney, Kenneth A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Buenos Aires : Addison-Wesley Iberoamericana ; 1994Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.834 H194c ] (3).

El plan de marketing personal

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1989Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.802 P516 ] (2).

Calidad en el servicio a los clientes : cómo compiten las grandes compañías americanas en la revolución del servicio al cliente y cómo podemos hacerlo todos

by Keith Denton, D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1991Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 K248c ] (1). Checked out (1).

Network marqueting : el negocio con mayor proyección al futuro

by Averiu, Mary | Corkin, Bud.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Grupo Editorial Iberoamericana ; 1994Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 A927n ] (2).

Calidad de servicio : una ventaja estratégica para instituciones financieras

by Berry, Leonard L | Bennet, David R. Brown, Carter W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ;1989;1989 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 B277c ] (1). Damaged (1).

Gerencia del servicio

by Albecht, Karl | Zemke, Ron.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Fondo Editorial LEGIS ; 1988Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.4 A512g ] (3).

Canales de comercialización

by Stern, Louis W., [et al.].

Edition: 5a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Prentice-Hall ; 1999Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 380.1 S827c ] (2).

Cómo preparar el exitoso plan de mercadotecnia

by Hiebing, Roman G. Jr | Scott W., Cooper.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1992Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.802 C667c ] (2).

El verdadero poder de las marcas : cómo lograr que las marcas sirvan para aventajar la competencia

by Crainer, Stuart.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Eresma/Celeste ; 1997Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.827 C714v ] (2).

Implacable

by Johansson, Johny K | Nonaka, Ikujico.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Norma ; 1997Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 J631i ] (2).

Publicidad : guía para ejecutivos de marketing

by Hart, Norman A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1993Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 H178p ] (2).

Marketing : conceptos y estrategias

by Pride, William M | Ferrel, O.C.

Edition: 9a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.84 P742m ] (2).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 10a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 1996 ] (4).

Innovación : estrategias de liderazgo para mercados de alta competencia

by Kuczmarski, Thomas D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.4063 K819i ] (1).

Dirección por servicio : la otra calidad; la única reingeniería

by Ginebra, Joan | Arana de la Garza, Rafael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ;1999;1999 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 G462d ] (1).

Técnicas cruciales de marketing: paso a paso aumenta las ventas de tu empresa

by Green, Gloria | Williams, Jeffrey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Editorial PAX México ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 G722t ] (1).

Diferenciarse o morir: cómo sobrevivir en un entorno competitivo de alto riesgo

by Trout, Jack | Rivkin, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrd : McGraw-Hill ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.802 D432 ] (1).

Comportamiento del consumidor

by Schiffman, Leon G | Lazar Kanuk, Leslie.

Edition: 7ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson educación ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.834 S243c ] (2).
Lists:

Dirección de marketing

by Kotler, Philip | Cámara, Dionisio Grande, Idelfonso Cruz, Ignacio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Prentice Hall ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 K685d ] (1).

Marketing 1 x 1: cada cliente es un mercado

by Gilmore, James H, Comp Pine II, B Joseph, Com.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Norma ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M174 ] (2).

Secretos del marketing boca a boca como desencadenar ventas exponenciales propiciando la circulación de información

by Silverman, George.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.81 S439s ] (2).

Mercadotécnia

by Fischer, laura | Espejo Callado, Jorge Angel.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw- Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 F481m ] (2). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 F481m] (2).

Introducción al marketing

by Kotler, Philip ... (et al.).

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Prentice Hall ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 K685i ] (3).

Introducción a la investigación de mercados : un enfoque para america latína

by Benassini, Marcela.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Pearson ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 B261i ] (2). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 B261i] (2).
Lists:

Gestión de riesgos financieros : un enfoque práctico para países latinoaméricanos

by Soler Ramos, Jose A........{et.al}.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Washington : Banco Interamericano de Desarrollo ;1999;1999 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 338.5 S752g ] (2).

Branding de alta tecnología : creando poder de marca en la nueva dinámica del mercado

by Temporal, paul | Lee, k. c.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2003 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.827 T257b ] (2).

Estrategias para ventas: cómo usar el arte de la guerra para construir relaciones duraderas con los clientes

by Michaelson, Steven W | Michaelson, Gerald A.

Edition: 1raMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogota : Mc Graw Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M421s ] (2).

Sin mentiras : la verdad es la mejor herramienta de ventas

by Maher, Barry.

Edition: 1raMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogota colombia : Mc Graw Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M132m ] (2).

Temas clave en marketing relacional

by Alfaro faus, Manuel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.802 A531t ] (2).

Comportamiento del consumidor : construyendo estrategias de marketing

by Hawkins, del I | best, roger j | Coney, kenneth a.

Edition: 9 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8342 H164c ] (2). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.8342 H164c] (2).

El cliente manda : la importancia de las cadenas de abastacimiento en la satisfacción de sus necesidades

by Blackwell, Roger D | Stephan, Kristina.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Norma ;2002;2002 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.81 B511c ] (4).

Marketing en la pequeña y mediana empresa

by Cyr, Donald | Gray, Douglas.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 C97m ] (2).

Introducción al marketing para centros de enseñanza

by Cutropia Fernández, Carlo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic ;2002;2002 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 371.206 C887i ] (2).

Claves de la publicidad

by Garcia Uceda, Mariola.

Edition: 5 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 659.1 G171c ] (2).

Marketing promocional

by Zorita LLoreda, Enrique.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 Z674m ] (1).

Plan de marketing : paso a paso

by Cutropia, Carlos.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic ;2005 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 C987p ] (1). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 C987p] (1).

Comportamiento del consumidor

by Schiffman, Leon G | Lazar Kanuk, Leslie.

Edition: 8edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Perarson ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.834 S243c 2005 ] (2).

Fundamentos de marketing

by Kotler, Philip | Armstrong, Gary.

Edition: sexta edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Pearson educacion ;2003 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 K685f 2003 ] (2). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 K685f 2003] (2).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 13edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2004 ] (1). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2004] (1).

Comportamiento del consumidor y estrategia de marketing

by Paul Peter, J | Olson, Jerry C.

Edition: 7edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Mc Graw- Hill ;2006;2006 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8342 P282c ] (5).

Administración de marketing : un enfoque en la toma estratégica de decisiones

by Mullins, John W | Walker, Orivelle C. Boyd, Harper W. Larreché, Jean- Claude.

Edition: 5edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw-Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M855a ] (2).

Estrategias de marketing : para momentos de crisis

by Marconi, Joe.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogota : Legis ; 1992Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M321e ] (2).

Tú eres tu propia marca, marketing personal para un profesional

by Shneer, Manuel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ;2006;2006 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.02 S262t ] (2).

Las preguntas más frecuentes sobre marketing

by Kotler, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 K685p ] (2).

Guerra del marketing

by Chairman, Al Ries | Trout, Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Mc Graw-Hill ;2006;2006 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 CH147g ] (2).

Casos de éxito en marketing

by Business Week.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 B884 ] (2).

Fundamentos de marketing

by Stanton, William | Etzel, Michael Walker, Bruce.

Edition: 14edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw- Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2007 ] (1). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2007] (2).
Checked out (1).

Marketing político e imagen de gobierno en funciones

by Férnandez Collado, Carlos | Hernández Sampieri, Roberto.

Edition: 3edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw- Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.804 F276m ] (2).

Los diez pecados capitales del marketing : indicios y soluciones / Kotler, Philip

by Kotler, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: España : Gestión 2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 K685p ] (2).

Comprender el comportamiento de los consumidores : en una semana

by Cave, Susan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestion 2000 ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 657.83408 C192c ] (2).

Casos de dirección de marketing

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Pearson ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 C186 ] (2). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 C186] (1).

Cómo crear y dirigir la nueva empresa

by Florez Andrade, Julio.

Edition: 3ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogota : Ecoe ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.11 F567c ] (2).

Gestión de mercados : fundamentos, investigación, estrategias y operación

by Mendoza Torres, Martha.

Edition: 3edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogota : Universidad Ean ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M262g ] (1).
Lists:

Fundamentos de marketing

by Rusell, Edward.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona, España. : Ava Publishing SA ;2010;2010 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 R877f ] (1).

Neuro marketing : porque tus clientes se acuestan con otros si dicen que les gustas Tu

by Braidot, Nestor.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Colombia : Gestion 2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 B714n ] (2).

Los cuadros pilares del marketing rentable

by Mueller, Leslie H | Edward c, Londry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw Hill Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M625e ] (2).

Marketing municipal

by Romero, Pedro Ascencio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: España : iaz de Santos Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 R652m ] (2).

Mercadotecnia

by Fischer Laura | Espejo Jorge.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw Hill Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 F482m 2011 ] (2). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 F482m 2011] (2).

Marketing para emprendedores : cómo identificar oportunidades y desarrollo de empresas exitosas

by Scharnarch Kirberg Alejandro.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Colombia : Ecoe Ediciones Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S216m ] (1). Checked out (1).

Dirección de marketing

by Kotler, Philip | keller, Revis.

Edition: 12Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: España : Pearson Preintice hall Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 k685d ] (1).

Métricas del marketing / Dominguez Doncel, Alejandro

by Dominguez Doncel, Alejandro | Muñoz Vera, Gemma.

Edition: 2Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 D654m ] (1).

Estrategias de marketing internacional / Hollensen, Svend

by Hollensen, Svend | Arteaga Ortiz, Jesùs.

Edition: 4Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Pearson Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 H655e ] (2).

Merchandising estratégico / Mouton, Dominique

by Mouton, Dominique.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestio 2000 S.A. Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.82 M688m ] (2).

La vaca púrpura : diferénciate para transformar tu negocio / Godin, Seth

by Godin, Seth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestion 2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 G624v ] (1). Checked out (1).

Marketing / Lamb, Charles W.

by Lamb, Charles W | Hair, Joseph F. - McDaniel, Carl.

Edition: 11ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Cengage Learning Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 L151m ] (2).

Comercio y marketing internacional / Lerma Kirchner, Alejandro Eugenio

by Lerma Kirchner, Alejandro Eugenio | Márquez Castro, Enrique.

Edition: 4ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Cengage Learning Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.848 L275c ] (2).

Relevancia de la marca : hacer a los competidores irrelevantes / Aaker, David A.

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Pearson Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.827 A142r ] (2).

Mercado, competencia y estado / Pascual y Vicente, Julio

by Pascual y Vicente, Julio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: Marcial Pons Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 P181m ] (2).

Dirección de marketing : fundamentos y aplicaciones / Rivera Camino, Jaime

by Rivera Camino, Jaime | Garcillán, Mencía de.

Edition: 3ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 R492d ] (3).

El maravilloso mundo del marketing / Gómez Arias, Javier

by Gómez Arias, Javier.

Edition: 2ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá: Universidad Sergio Arboleda Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 G652m ] (2).

Geomarketing : cómo sacar partido al marketing territorial para vender y fidelizar más / Alcaide Casado, Juan Carlos

by Alcaide Casado, Juan Carlos | Calero de la Paz, Rocío - Hernández Luque, Raúl.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 A511g ] (2).

El plan de marketing en la práctica / Sainz de Vicuña Ancín, José María

by Sainz de Vicuña Ancín, José María.

Edition: 18ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8101 S146p 2013 ] (2).

Temas Clave en Marketing Relacional

by Alfaro Jaus, Manuel.

Language: Spanish Publisher: México Mc Graw Hill 2004Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658.8 A531t] (2).

Grandes Marcas, Grandes Dificultades

by Trout, Jack.

Language: Spanish Publisher: México Mc Graw Hill 2002Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658.827 3..3] (2).

El Libro del Año en Mercadeo

by Thomas, Michael J.

Language: Spanish Publisher: Colombia : Colombia Legis 1991Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658.838 T365e] (1).

Gerencia del Servicio

by Albrecht, Karl.

Language: Spanish Publisher: Colombia : Legis 1988Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658 A527g] (5), Biblioteca UDES- Bogotá [Call number: 658.8 A517g ] (1).

Investigación de Mercados Textos y Casos

by Boy, Harper W.

Language: Spanish Publisher: España : Gestion 2000 1997Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658 B693i] (1).

Marketing: Planeación Estratégica de la Teoría a la Práctica

by Mc Carthy, Jerome.

Edition: 11 Language: Spanish Publisher: Colombia : Mc Graw-Hill 1996Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658.8 M111m] (3).

Cómo Hacerse Publicitario

by Webb Young, James.

Language: Spanish Publisher: Colombia : Madridi Eresma 1980Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 659.1 W211c] (1). Checked out (1).

Estrategias de Marketing

by Marconi, Joe.

Language: Spanish Publisher: Colombia : Legis 1992Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658.8 E887m] (1).

Introducción a los Negocios en un Mundo Cambiante

by Ferrell, O.C.

Edition: 4a.ed Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2003Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658 F277i] (3).

Fundamentos de Marketing

by Stanton, William J.

Edition: 13a Ed. Language: Spanish Publisher: México Mc Graw Hill 2004Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658.8 S715f] (2).

Comportamiento del Consumidor y Marketing

by Arellano, Rolando.

Language: Spanish Publisher: México : Horla 1993Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658 A725c] (2), Biblioteca UDES- Bogotá [Call number: 658.82 A73l ] (2).

Investigación de Mercados

by Kinnear, Thomas C.

Language: Spanish Publisher: Colombia : Mc Graw-Hill 1993Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658 K466i] (1).

Principios de Estrategia Empresarial

by Ulrich, Hans.

Language: Spanish Publisher: Buenos Aires, Argentina El Ateneo 1983Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658.4 U574p] (1).

El Poder de lo Simple

by Trout, Jacis.

Language: Spanish Publisher: Colombia : Mc Graw Hill 1999Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658.802 T768p] (1).

Publicidad Radiogónica / Schulberg, Bob

by Schulberg, Bob.

Language: Spanish Publisher: Santafé de Bogotá : Mc Graw-Hill 1994Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 659.134 S386p] (1).
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