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Comportamiento del consumidor

by Schiffman, Leon G | Lazar Kanuk, Leslie.

Edition: 7ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson educación ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.834 S243c ] (2).
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Introducción al marketing

by Kotler, Philip ... (et al.).

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Prentice Hall ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 K685i ] (3).

Comportamiento del consumidor

by Schiffman, Leon G | Lazar Kanuk, Leslie.

Edition: 8edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Perarson ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.834 S243c 2005 ] (2).

Comprender el comportamiento de los consumidores : en una semana

by Cave, Susan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestion 2000 ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 657.83408 C192c ] (2).

Fundamentos de marketing

by Rusell, Edward.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona, España. : Ava Publishing SA ;2010;2010 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 R877f ] (1).

Mercadotecnia

by Fischer Laura | Espejo Jorge.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw Hill Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 F482m 2011 ] (2). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 F482m 2011] (2).

Marketing de servicios; Un enfoque de integracion del cliente a la empresa

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2a. ed Revision tecnica por Celina Madero Irizar Publisher: México : McGraw-Hill 2002Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.8 Z248m 2ed ] (3).

Casos de comportamiento del consumidor : reflexiones para la dirección de marketing / Salvador Ruiz de Maya, Ildefonso Grande Esteban.

by Ruiz de Maya, Salvador | Grande Esteban, Ildefonso.

Edition: 1a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8342 R849c] (1).

Promociones en el punto de venta / Marta Muñiz Ferrer

by Muñiz Ferrer, Marta.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid Pirámide D.L. 2012Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M864p] (1).

Marketing de servicios; Un enfoque de integracion del cliente a la empresa

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2a. ed Revision tecnica por Celina Madero Irizar Publisher: México : McGraw-Hill 2002Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 Z248m] (2).
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