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Mercadotecnia : planeación estratégica

by Hughes, G. David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Buenos Aires : Addison-Wesley Iberoamericana ;1986;1986 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 H833m ] (2).

Implacable

by Johansson, Johny K | Nonaka, Ikujico.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Norma ; 1997Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 J631i ] (2).

Marketing : conceptos y estrategias

by Pride, William M | Ferrel, O.C.

Edition: 9a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.84 P742m ] (2).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 10a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 1996 ] (4).

Innovación : estrategias de liderazgo para mercados de alta competencia

by Kuczmarski, Thomas D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.4063 K819i ] (1).

Dirección por servicio : la otra calidad; la única reingeniería

by Ginebra, Joan | Arana de la Garza, Rafael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ;1999;1999 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 G462d ] (1).

Técnicas cruciales de marketing: paso a paso aumenta las ventas de tu empresa

by Green, Gloria | Williams, Jeffrey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Editorial PAX México ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 G722t ] (1).

Secretos del marketing boca a boca como desencadenar ventas exponenciales propiciando la circulación de información

by Silverman, George.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.81 S439s ] (2).

Sin mentiras : la verdad es la mejor herramienta de ventas

by Maher, Barry.

Edition: 1raMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogota colombia : Mc Graw Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M132m ] (2).

El cliente manda : la importancia de las cadenas de abastacimiento en la satisfacción de sus necesidades

by Blackwell, Roger D | Stephan, Kristina.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Norma ;2002;2002 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.81 B511c ] (4).

Marketing en la pequeña y mediana empresa

by Cyr, Donald | Gray, Douglas.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 C97m ] (2).

Plan de marketing : paso a paso

by Cutropia, Carlos.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic ;2005 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 C987p ] (1). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 C987p] (1).

Fundamentos de marketing

by Kotler, Philip | Armstrong, Gary.

Edition: sexta edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Pearson educacion ;2003 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 K685f 2003 ] (2). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 K685f 2003] (2).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 13edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2004 ] (1). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2004] (1).

Administración de marketing : un enfoque en la toma estratégica de decisiones

by Mullins, John W | Walker, Orivelle C. Boyd, Harper W. Larreché, Jean- Claude.

Edition: 5edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw-Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M855a ] (2).

Fundamentos de marketing

by Stanton, William | Etzel, Michael Walker, Bruce.

Edition: 14edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw- Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2007 ] (1). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2007] (2).
Checked out (1).

Mercadotecnia

by Fischer Laura | Espejo Jorge.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw Hill Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 F482m 2011 ] (2). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 F482m 2011] (2).

Marketing para emprendedores : cómo identificar oportunidades y desarrollo de empresas exitosas

by Scharnarch Kirberg Alejandro.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Colombia : Ecoe Ediciones Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S216m ] (1). Checked out (1).

Dirección de marketing

by Kotler, Philip | keller, Revis.

Edition: 12Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: España : Pearson Preintice hall Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 k685d ] (1).

La vaca púrpura : diferénciate para transformar tu negocio / Godin, Seth

by Godin, Seth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestion 2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 G624v ] (1). Checked out (1).

Dirección de marketing : fundamentos y aplicaciones / Rivera Camino, Jaime

by Rivera Camino, Jaime | Garcillán, Mencía de.

Edition: 3ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 R492d ] (3).

El plan de marketing en la práctica / Sainz de Vicuña Ancín, José María

by Sainz de Vicuña Ancín, José María.

Edition: 18ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8101 S146p 2013 ] (2).

Dirección de marketing

by Kotler, Philip | Lane Keller, Kevin.

Edition: 12a. ed. Publisher: México : Pearson Educación 2006Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 K685d] (2).

Las 22 leyes inmutables del marketing : violelas a su propio riesgo

by Ries, Al | Trout, Jack.

Publisher: Colombia : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 R428l] (1).

Cultura organizacional y estilos de dirección orientados al mercado

by Páramo Morales, Dagoberto | Ramírez Plazas, Elías; Rodríguez Ramírez, Alfonso.

Publisher: Bogotá, Colombia : Ecoe Ediciones 2009Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 P171c] (2).

Principles of marketing engineering

by Lilien, Gary L | Rangaswany, Arvind; De Bruyn, Arnuad.

Edition: 2a. ed Language: English Publisher: Estados Unidos de América : Decision Pro 2013Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 L454p] (2).

Marketing directo 2.0 como vender mas e un entorno digital

by Cuesta, felix | Alonso Coto, Manuel A.

Publisher: España : Gestion 2000 2011Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 C828m] (3).

Ganadores del maximarketing : el nuevo poder preocuparse y atreverse

by Rapp, Stan.

Publisher: México : McGraw-Hill 1994Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 R177g] (1).

El plan de marketing en la práctica

by Sainz de Vicuña Ancín, José María.

Edition: 17a. ed. Publisher: España : Esic Editorial 2012Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 S146p] (2).

Direccion de marketing y ventas

Publisher: España Cultural de Ediciones 2002Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 D472] (3).

Desarrollo de nuevos productos : creatividad, innovación y marketing / Alejandro Schnarch Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: Sexta edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw-Hill, 2014Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.575 S261d] (2).

Marketing público : investigación, aplicaciones y estrategia / Ramón Rufin Moreno, Cayetano Medina Molina.

by Rufín Moreno, Ramón | Medina Molina, Cayetano.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2012Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 R834m] (1).

Merchandising : auditoría de marketing en el punto de venta / Ricardo Palomares

by Palomares Borja, Ricardo.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial 2015Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.82 P156m] (1).

Comunicación integrada de marketing / Antonia María Estrella Ramón, Cristina Segovia López

by Estrella Ramón, Antonia María | Segovia López, Cristina [aut].

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC 2016Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 E887c] (1).

Influencia de las estrategias promocionales de las marcas de fabricante sobre las ventas de las marcas de la distribución : un estudio de la categoría de bebidas energéticas tesis doctoral realizada por Cristina Marín Palacios ; dirigida por Carmelo Idoeta y José María Cubillo Pinilla

by Marín Palacios, Cristina.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial D.L. 2016Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M174in] (1).

Marketing para emprendedores / Alejandro Schnarch Kirberg, David Schnarch González.

by Schnarch Kirberg, Alejandro | Schnarch González, David.

Edition: 1a ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ecoe, 2010Availability: No items available Checked out (1).

Marketing

by Kerin, Roger.

Edition: 7ma Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2004Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 M174] (1). Items available for reference: Biblioteca UDES- Valledupar [Call number: 658.8 M174] (1).
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Estrategias de marketing : un enfoque basado en el proceso de dirección / José Luis Munuera Alemán, Ana Isabel Rodríguez Escudero.

by Munuera Alemán, José Luis | Rodríguez Escudero, Ana Isabel, 1965-.

Edition: 2a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid : ESIC, 2012Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M868es] (2).

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