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Enfoque : el único futuro de su empresa

by Ries, Al.

Publisher: México : McGraw-Hill 1996Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 R428e] (1).

Hipercompetencia: como administrar la dinamica de los movimientos estrategicos

by D`aveni, Richard.

Publisher: México : CECSA 1996Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 D192h] (1).

Marketing digital, marketing móvil, SEO y analítica web

by Estrade Nieto, José María | Jordán Soro, David Hernández Dauder, María Ángeles.

Publisher: Madrid , España : Ediciones Anaya Multimedia 2013Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 E887m] (2).

Marketing y negocios en moviles

by Garcia Fuentes, David.

Publisher: España : Wolters Kluwer 2012Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.84 G171m] (3).

Dirección de marketing

by Kotler, Philip | Lane Keller, Kevin.

Edition: 12a. ed. Publisher: México : Pearson Educación 2006Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 K685d] (2).

Publicidad; Guía para ejecutivo de marketing

by Hart, Norman A.

Edition: 1a. ed Revision tecnica por Alberto Narvaez Rozo Publisher: Colombia : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 659.1 H178p] (1).

Marketing

by McCarthy, E. Jerome | Perreault, William D.

Edition: 11 Publisher: España : IRWIN 1996Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 M111m] (1).

Las 22 leyes inmutables del marketing : violelas a su propio riesgo

by Ries, Al | Trout, Jack.

Publisher: Colombia : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 R428l] (1).

Fundamentos de mercadotecnia

by Kotler, Philip | Armstrong, Gary.

Edition: 4a. ed / revisión técnica por Marcela Benassini Félix. Publisher: México : Prentice-Hall Hispanoamericana 1998Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 K685fu] (1).

Dinamica empresarial

by Prieto, Carlos.

Language: Unknown language code Publisher: México : Limusa 2010Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.4 P742d] (2). Items available for reference: Biblioteca UDES- Valledupar [Call number: 658.4 P742d] (2).

Marketing online y comunicacion digital

by Somalo, Ignacio.

Publisher: España : Wolters Kluwer 2011Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.84 S651m] (2).

Servicio a clientes

by Buckner, Leroy M.

Edition: 2a. ed / Revisión técnica por Susana Richkarday de Gil Publisher: México : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.812 B814s] (1).

Cultura organizacional y estilos de dirección orientados al mercado

by Páramo Morales, Dagoberto | Ramírez Plazas, Elías; Rodríguez Ramírez, Alfonso.

Publisher: Bogotá, Colombia : Ecoe Ediciones 2009Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 P171c] (2).

Matemáticas en la mercadotecnia

by Logan, William B | Freeman, M. Herbert.

Edition: 2a. ed / Revisión técnica por Hector Villarreal V. Publisher: México : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.816 L631m] (1).

Principles of marketing engineering

by Lilien, Gary L | Rangaswany, Arvind; De Bruyn, Arnuad.

Edition: 2a. ed Language: English Publisher: Estados Unidos de América : Decision Pro 2013Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 L454p] (2).

Marketing directo 2.0 como vender mas e un entorno digital

by Cuesta, felix | Alonso Coto, Manuel A.

Publisher: España : Gestion 2000 2011Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 C828m] (3).

Ganadores del maximarketing : el nuevo poder preocuparse y atreverse

by Rapp, Stan.

Publisher: México : McGraw-Hill 1994Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 R177g] (1).

El plan de marketing en la práctica

by Sainz de Vicuña Ancín, José María.

Edition: 17a. ed. Publisher: España : Esic Editorial 2012Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 S146p] (2).

Derecho agrario; Lo juridico y lo social en mundo rural

by Morales Benitez, Otto.

Publisher: Bogota, Colombia : Leyer 2005Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 343.076 O886d] (3).

Marketing; Su esencia conceptual

by Paramo Morales, Dagoberto.

Publisher: Colombia : Ediciones Uninorte 2004Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 P175m] (1).

Direccion de marketing y ventas

Publisher: España Cultural de Ediciones 2002Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 D472] (3).

Como ganar (y conservar) la ventaja competitiva en los negocios.

by Rothschild, William E.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Unknown language code Publisher: México, D.F. : McGraw-Hill, 1987Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.83 R683c] (1).

Gerencia del Servicio

by Albrecht, Karl.

Language: Spanish Publisher: Colombia : Legis 1988Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.812 A517g] (3).

Marketing

by Kerin, Roger.

Edition: 7ma Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2004Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 M174] (1). Items available for reference: Biblioteca UDES- Valledupar [Call number: 658.8 M174] (1).
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Fundamentos de Marketing

by Stanton, William J.

Edition: 13a Ed. Language: Spanish Publisher: México Mc Graw Hill 2004Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 S816f1] (3). Items available for reference: Biblioteca UDES- Valledupar [Call number: 658.8 S816f1] (3).
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Introducción a los Negocios en un Mundo Cambiante

by Ferrell, O.C.

Edition: 4a.ed Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2003Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.4 F277i] (1). Items available for reference: Biblioteca UDES- Valledupar [Call number: 658.4 F277i] (1).

El Libro del Año en Mercadeo

by Thomas, Michael J.

Language: Spanish Publisher: Colombia : Colombia Legis 1991Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 T365l] (1).

La Revolucion del Marketing / Clancy, Kevin J

by Clancy, Kevin J.

Language: Spanish Publisher: Argentina : Vurjara Editor S.A 1994Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 C516r] (1).
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Campañas Publicitarias Exitosas

by Lasker, Albert Davis.

Language: Spanish Publisher: Santafé de Bogotá : Mc Graw-Hill 1994Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 659.113 L184c] (1).

Publicidad Radiogónica / Schulberg, Bob

by Schulberg, Bob.

Language: Spanish Publisher: Santafé de Bogotá : Mc Graw-Hill 1994Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 659.1 S285p] (1).
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Principios de Estrategia Empresarial

by Ulrich, Hans.

Language: Spanish Publisher: Buenos Aires, Argentina El Ateneo 1983Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.4 U574p] (1).

Relaciones Publicas en la Mezcla de Mercadotecnia

by Goldman, Jordan.

Language: Spanish Publisher: México : Mc Graw-Hill 1992Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 659.2 G652r] (1).

Investigación de Mercados

by Kinnear, Thomas C.

Language: Spanish Publisher: Colombia : Mc Graw-Hill 1993Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.83 K466i] (2).
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Estrategias de mercadeo

by Martinez Bautista, Carmen Elisa.

Publisher: Bucaramanga : Universitaria de Santander-UDES. Escuela Internacional de Postgrados 2000Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 M178e] (1).
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Marketing de servicios; Un enfoque de integracion del cliente a la empresa

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2a. ed Revision tecnica por Celina Madero Irizar Publisher: México : McGraw-Hill 2002Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 Z248m] (2).
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Gerencia integral para el siglo XXI : prácticas para mejorar la competitividad de las organizaciones /

by Garcia Galindo, Germaǹ | Bolívar Ramirez, Jorge Enrique | Roa Buitrago, Rosa Isabel.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogota :̀ Ecoe Ediciones : Universidad EAN, 2018Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658 G171g] (2).

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