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Diferenciarse o morir: cómo sobrevivir en un entorno competitivo de alto riesgo

by Trout, Jack | Rivkin, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrd : McGraw-Hill ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.802 D432 ] (1).

Guerra del marketing

by Chairman, Al Ries | Trout, Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Mc Graw-Hill ;2006;2006 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 CH147g ] (2).

Grandes Marcas, Grandes Dificultades

by Trout, Jack.

Language: Spanish Publisher: México Mc Graw Hill 2002Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658.827 3..3] (2).

Las 22 leyes inmutables del marketing : violelas a su propio riesgo

by Ries, Al | Trout, Jack.

Publisher: Colombia : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 R428l] (1).

La Revolución del Marketing: La Táctica Dicta la Estrategia /

by Ries Al | Trout, Jack Narváez Rozo, Alberto trad.

Publisher: Bogotá : McGraw-Hill 1989Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.8 R427r ] (1).

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